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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
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Which Social Platforms Should I Use to Market My MSP?

Social Media 101: Which Social Platforms Should I Use to Market My MSP?

It’s no secret at this point that social media is a useful tool for business marketing, effectively without exception. However, determining which of the available platforms is best for you to use to promote your offering as a managed service provider may be a little more challenging.

Let’s examine the benefits of utilizing social media as an MSP, before examining how each platform can be most effectively used.

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How Your MSP Should Be Using LinkedIn to Its Fullest Potential

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Since it was first introduced in 2003, LinkedIn has shown its value as not only a great tool for job seekers, but also as a resource for businesses that serve other businesses to market their services and specialties. However, there are a lot of ways that you might not be getting as much out of your use of the platform—and that’s why we wanted to share a few best practices to help fix that.
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Should I Consider Instagram as Part of My Social Media Marketing?

Should I Consider Instagram as Part of My Social Media Marketing?

With over 2 billion monthly active users on the platform, chances are pretty good that a non-insignificant portion of your target audience is at least somewhat active on Instagram. If you aren’t making use of it to your business’ advantage, you should very much reconsider your approach.

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4 Benefits (and 4 Drawbacks) of Social Media Cross-Posting

4 Benefits (and 4 Drawbacks) of Social Media Cross-Posting

Cross-posting on social media is simply taking the same message or information and sharing it across multiple social media platforms. While this may sound simple enough for you to do as part of your marketing strategy as a managed service provider, there are certain things we recommend you do to make it as effective as possible—as well as certain things we strongly advise you not to do.

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5 Tips to Make the Most of Your Facebook Marketing Presence

5 Tips to Make the Most of Your Facebook Marketing Presence

Facebook serves as an excellent marketing resource for businesses of all types nowadays, including managed service providers—assuming that the MSP in question is utilizing Facebook to its full potential. We wanted to share a few basic practices that can help you get the most out of using the social network for your business’ benefit. 

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Three Ways to Market Your MSP to Your Community

Three Ways to Market Your MSP to Your Community

Unfortunately, if you’re like most MSPs, you’re not promoting your services in a way that reaches the local businesses that may need these services. Are you doing everything you can to introduce your business to, and explain how you can help, your local community?

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Remove Those Pesky Numbers from Your Facebook URL

Remove Those Pesky Numbers from Your Facebook URL

Your business’ Facebook Page is about as important of a marketing tool for your business as your website is. For some of your prospects, your Facebook page is their introduction to you and your business. With that being the case, you, no doubt, want to make not only a good impression on your clients and prospects, but you’ll also want a URL that is easy to market and share.

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4 Important Reasons to Own Your Facebook Page

4 Important Reasons to Own Your Facebook Page

Does your business own its Facebook page? NO? You really should own your Facebook page. 

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MSP Marketing: Don’t Slow Down Your Marketing in Summer

MSP Marketing: Don’t Slow Down Your Marketing in Summer

Instead of slowing down your efforts to market your MSP during the summer slowdown, there is a case for continuing to promote your services and keep your MSP top of mind. Here are some ways summer marketing can benefit your business and generate leads.

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Why (and How) to Use Personalized Social Media Images for Your MSP

Why (and How) to Use Personalized Social Media Images for Your MSP

We haven’t exactly been shy about how important social media is for the modern business—including a managed service provider—to be using as a part of its marketing strategy. On top of that, we’ve been vocal about how important images are to include in your social media for nearly a decade…but you can still do better.

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MSP Marketing: The Basics of Boosting on Social Media

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One of the things that is great about social media is that it is free for your business to use. However, as a company in the B2B space, you’re greatly limiting the success of your company if you don’t consider utilizing some of the paid aspects of these platforms. One way to get started is to consider promoting, or ‘boosting’, the posts you are already doing.

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MSP Marketing: Why Do People Follow You?

MSP Marketing: Why Do People Follow You?

When it comes to a company’s social media pages, every follower and “like” is valuable. Essentially, your social media followers are the ones who will most frequently see your marketing content. Therefore, when formulating your social media marketing strategy, you need to keep in mind their expectations, or else risk losing them.

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MSP Marketing: How To Use Word of Mouth to Find Leads During Social Distancing

How To Use Word of Mouth to Find Leads During Social Distancing

It’s not uncommon for professionals in the MSP industry to treat the formal marketing of their business as an afterthought. However, during the current crisis, where social distancing reduces the opportunity for face-to-face contact, and many business owners are focused more on keeping the cashflow going rather than improving and upgrading their IT, having leads fall into your lap may be difficult. It doesn’t have to be. Now is the time to develop your online persona and drive lead generating conversations.

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MSP Marketing: Your ‘Unofficial’ Facebook Page is Hurting Your Business

Your ‘Unofficial’ Facebook Page is Hurting Your Business

MSP Marketing mistake: There are many Managed Service Providers out there that have decided, “we’re not going to bother with social media at all.” We understand where they’re coming from: managing multiple social media channels on top of handling all the day to day business processes can be overwhelming for a small business. Instead of even attempting to, some companies of smaller size won’t even bother setting up accounts for their company across the major platforms.

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If You Want To Market Your MSP, You NEED to Participate in Social Media—Period.

Your MSP NEEDS to Participate in Social Media—Period.

It’s been almost 15 years since Facebook opened itself up for the public, and not long after that, it gave businesses the opportunity to use the platform to communicate with customers, clients, and prospects. If you aren’t using social media as a part of your online presence, you are extremely late to the game.

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What You'll Need in Your MSP Marketing Tool Belt

What You'll Need in Your MSP Marketing Tool Belt

As business currently stands, each and every company (including those who provide managed services to others) need to be actively engaged in marketing efforts. Without these efforts, prospects are simply unlikely to progress to be the clients a business needs. There are tools, however, that an MSP may use to lead a prospect through what is known as the marketing funnel, or the progression of initiatives that help nudge a prospect to become a lead, and from there a client.

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5 Tips for Social Media Marketing Success

5 Tips for Social Media Marketing Success

Social media is not only one of the main drivers of traffic to your site, but it is also a primary tool for the marketing of your business. Social media is particularly valuable to smaller businesses, as it can level the playing field in regards to the ability to communicate with an audience. Unsure of how to find the time to set up, customize and develop an effective social media plan for your business? Now’s the time for The Ultimate Social Media Rig.

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New to MSP Marketing?… Here’s Where to Start

New to Marketing?… Here’s Where to Start

Marketing your MSP may seem like a huge endeavor, or that you need to be a marketing mastermind to actually effectively market your business, but that is not true. If done right, marketing can be done without any stress or hassle. Where do you start? With a plan of course!

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3 Ways Businesses Can Tackle Disinformation Campaigns

3 Ways Businesses Can Tackle Disinformation Campaigns

We often discuss your company’s image in terms of presenting itself and yourself in the best possible light, talking up your strengths and the benefits of your services. However, what if someone else is actively doing the opposite? While the term “fake news” has been thrown around a lot in recent years, the damage that can be done to even a small business is not to be underestimated.

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No, Autoposting Blogs Isn’t Your Social Media Strategy

No, Autoposting Blogs Isn’t Your Social Media Strategy

We’ve spoken at length about the importance of social media as a business marketing tool. We even include it in our other marketing services. Our blog service, for instance, includes the setup of a third-party tool that will automatically post your blogs to your business’ social media pages.

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