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JoomConnect Blog

Websites, ConnectWise API Integration, MSP Marketing and much more!
Blogs about making videos and video related content.
Chris Chase

Gear for Recording a Video Testimonial

The use of video adds a considerable amount of value to many marketing materials, but the boost that video gives to testimonials particularly stands out. Videos, in general, will help keep your visitors on your site longer - and when they can see your happy, existing clients raving about your service, how could they not be convinced to engage with you? 

Chris Chase

Tips to Better Use Your Smartphone's Camera

We’ve spoken fairly frequently on the value of using visual content in your marketing efforts, but on the off-chance that you come across a marketing opportunity as you go about your day, are you really going to be lugging around the equipment to capture it? Probably not, but there is a good chance that you’ll have another invaluable tool: a smartphone.

Chris Chase

Leverage YouTube as a Killer B2B Marketing Tool

It’s no secret that we’re fans of video marketing for business-to-business communications -- we’ve discussed the positive benefits quite often. However, we’ve yet to talk about how to best use the de facto platform for video content in your strategy. YouTube has considerable utility where marketing is concerned, especially when leveraged to its full potential.

Chris Chase

How to Use Video on Each Social Network

One of the biggest benefits to using social media in a marketing strategy is the fact that it gives you the opportunity to experiment with different kinds of content--like, for instance, video. Video is a very strong marketing tool to use, but the social media platform will have an influence over what kind of videos are most effective. Today, we’ll explore how to optimize your video strategy for the different social media channels.

Chris Chase

Lights! Camera! Action (In Your Marketing Efforts)!

Is your marketing in a rut? You’ve shared miles and miles worth of copy, all delivering considerable-to-extraordinary value to your readership. You’ve produced blogs, deliverable brochures and case studies, postcards, yet your marketing seems to have reached its peak, far short of what you know you can achieve somehow. That “somehow” could very likely be through some well-produced video content.

Chris Chase

Why Your Website NEEDS Videos, and How to Make them Work For Your Business

IT service is a highly-competitive field, making it more important than ever to both attract prospective clients to your website, and engage them with your content. Adding videos to your website is one easy way to increase your search engine rankings, as well as improve user engagement. It’s a marketing trend that many businesses are taking advantage of, meaning that your website must have videos in order to be competitive.

Chris Chase

Bring Life to Your Website with Video

Nearly every advertising guru, blogger, sales executive, researcher, or analyst who focuses on marketing will tell you the same thing: Having videos on your website will improve your user engagement and increase the amount of leads generated. In fact, marketing researcher Dr. James McQuivey estimates that a one minute video has the same effect as 1.8 million words or 3,600 typical web pages.Knowing that you want to incorporate videos into your marketing strategy is the easy part.

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