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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
Read out blogs to get tips and best practices in using vidoes as a part of your MSP marketing strategy.
Chris Chase

8 Video Marketing Ideas for MSP Marketers

Video plays a big role in lead generation and conversion for B2B companies. More and more managed service providers are discovering how powerful online video marketing is. Have you given it a try?

Chris Chase

Gear for Recording a Video Testimonial

The use of video adds a considerable amount of value to many marketing materials, but the boost that video gives to testimonials particularly stands out. Videos, in general, will help keep your visitors on your site longer - and when they can see your happy, existing clients raving about your service, how could they not be convinced to engage with you? 

Chris Chase

Tips to Better Use Your Smartphone's Camera

We’ve spoken fairly frequently on the value of using visual content in your marketing efforts, but on the off-chance that you come across a marketing opportunity as you go about your day, are you really going to be lugging around the equipment to capture it? Probably not, but there is a good chance that you’ll have another invaluable tool: a smartphone.

Chris Chase

How to Use Video on Each Social Network

One of the biggest benefits to using social media in a marketing strategy is the fact that it gives you the opportunity to experiment with different kinds of content--like, for instance, video. Video is a very strong marketing tool to use, but the social media platform will have an influence over what kind of videos are most effective. Today, we’ll explore how to optimize your video strategy for the different social media channels.

Chris Chase

6 Actionable Statistics to Enhance Your Video Marketing

Anyone who has spent time researching articles and blogs about B2B marketing strategies will tell you that there are countless sites that discuss the importance of video marketing in our current digital climate. In reality, however, there is a major difference between knowing that you should be marketing with video and actually marketing with video. The issue is no longer if you should use video in your marketing but how to begin developing a video strategy that gives you the results you’re looking for.

Chris Chase

Why MSPs Need Video Marketing

Video marketing has already proven to be a popular and effective outlet for organizations in many industries. The numbers explain why. On average, a website visitor will spend 88% more time on a website with video than one one that doesn’t. That’s 88% more time to get your message across.

Chris Chase

Lights! Camera! Action (In Your Marketing Efforts)!

Is your marketing in a rut? You’ve shared miles and miles worth of copy, all delivering considerable-to-extraordinary value to your readership. You’ve produced blogs, deliverable brochures and case studies, postcards, yet your marketing seems to have reached its peak, far short of what you know you can achieve somehow. That “somehow” could very likely be through some well-produced video content.

Chris Chase

Why You Need Videos in Your Marketing

Why should you be using video in your marketing? Well, to be honest, if you’re not using it now, you will soon be one of the only companies not using it. More and more businesses are discovering how powerful online video marketing is and how easy it is to distribute to potential clients worldwide!

Chris Chase

Why Your Website NEEDS Videos, and How to Make them Work For Your Business

IT service is a highly-competitive field, making it more important than ever to both attract prospective clients to your website, and engage them with your content. Adding videos to your website is one easy way to increase your search engine rankings, as well as improve user engagement. It’s a marketing trend that many businesses are taking advantage of, meaning that your website must have videos in order to be competitive.

Chris Chase

Bring Life to Your Website with Video

Nearly every advertising guru, blogger, sales executive, researcher, or analyst who focuses on marketing will tell you the same thing: Having videos on your website will improve your user engagement and increase the amount of leads generated. In fact, marketing researcher Dr. James McQuivey estimates that a one minute video has the same effect as 1.8 million words or 3,600 typical web pages.Knowing that you want to incorporate videos into your marketing strategy is the easy part.

Chris Chase

Video Content Brings Value to Your Website

Perhaps the best kept secret in the Managed Services industry is that video content is the most effective form of website content. The benefits are astounding as study-after-study confirms that website traffic soars when well-presented, well-thought-out video content is offered. In today's fast-paced market, you only have seconds to make an impression on a potential lead, and nothing does the trick like a good video presentation or vlog.

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