{*modulepos reg_form_popup*}



JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
Read out blogs to get tips and best practices in using vidoes as a part of your MSP marketing strategy.

How to Get More Views with Your MSP Video’s Thumbnail

While we’ve frequently spoken about the power of video in your marketing, particularly for a managed service provider, there are a few aspects that we haven’t really touched on yet. Sure, we’ve talked about how adding videos to your website can help make your message more impactful and how to set up certain kinds of videos, but we’ve never really discussed how to get someone to click on the video to watch it.

Continue reading

Why MSPs Need Video Marketing

Video marketing has already proven to be a popular and effective outlet for organizations in many industries. The numbers explain why. On average, a website visitor will spend 88% more time on a website with video than one one that doesn’t. That’s 88% more time to get your message across.

Continue reading

How to Improve Your SEO Using Video Content

We’ve spoken at length about the benefits of healthy search optimization practices on your website. This goes for everything—your web copy, your images, and believe it or not, your videos. Let’s review how you can help optimize the video content on your website so that it draws the attention of the search engines.

Continue reading

Reduce Your Bounce Rate and Increase Conversions with Videos

Is your MSP website having a problem keeping visitors on your site long enough to convert? Video is a great way to increase engagement, however only if it’s done correctly. Here are some best practices to incorporate video on your website and retain the attention of potential leads.

Continue reading

How to Create Stellar Talking Head Videos

You want to engage your website visitors, and talking head videos are a great way to do this. However, you may be apprehensive about embarking on such a labor-intensive marketing strategy. We won’t lie to you; this type of video is a LOT of work to put together. However, that doesn’t mean it’s something you shouldn’t incorporate into your own MSP marketing efforts.

Continue reading

How To Use Marketing Videos on Your MSP Website

Effectively communicating and relaying information to visitors to your website is easier with marketing videos.  Communicate your services, company culture, company values and anything else you think is important to your prospective and established customers via video. To the uninformed and unprepared mind, marketing videos may seem like a lot of work, but with some information and planning, your MSP website can start reaping the benefits of adding marketing videos to your website.

Continue reading

Why Your MSP Website Should Be Using Marketing Videos

Videos are a great way for your MSP company to connect with your potential prospects and customers and increase the time spent on your website. A video is a quick and easy way to market your company, allowing you to introduce your company to the visitors of your website as well as showcase your products and any services that you perform. Let us tell you some reasons why your MSP website should be featuring marketing videos.

Continue reading

6 Reasons Why Your MSP Should Be Producing Talking Head Videos

The talking head video format is an interview style of recording where the camera focuses only on the speaker while they are giving their view on an issue or explaining a topic. Let us tell you six reasons why videos of this style are just what your MSP marketing efforts need to drive conversions.

Continue reading

Propel Your MSP’s Brand with Video Content

Buzzword or not, branding is how you differentiate your MSP from other MSPs and is the thing that makes your business unique. Without uniqueness, why should anyone take an interest in your services? While having a recognizable brand is great, what happens when your personal brand overshadows your company’s brand?

Continue reading

8 Video Marketing Ideas for MSP Marketers

Video plays a big role in lead generation and conversion for B2B companies. More and more managed service providers are discovering how powerful online video marketing is. Have you given it a try?

Continue reading

How to Use Video on Each Social Network

One of the biggest benefits to using social media in a marketing strategy is the fact that it gives you the opportunity to experiment with different kinds of content--like, for instance, video. Video is a very strong marketing tool to use, but the social media platform will have an influence over what kind of videos are most effective. Today, we’ll explore how to optimize your video strategy for the different social media channels.

Continue reading

6 Actionable Statistics to Enhance Your Video Marketing

Anyone who has spent time researching articles and blogs about B2B marketing strategies will tell you that there are countless sites that discuss the importance of video marketing in our current digital climate. In reality, however, there is a major difference between knowing that you should be marketing with video and actually marketing with video. The issue is no longer if you should use video in your marketing but how to begin developing a video strategy that gives you the results you’re looking for.

Continue reading

Why You Need Videos in Your Marketing

Why should you be using video in your marketing? Well, to be honest, if you’re not using it now, you will soon be one of the only companies not using it. More and more businesses are discovering how powerful online video marketing is and how easy it is to distribute to potential clients worldwide!

Continue reading

Video Content Brings Value to Your Website

Perhaps the best kept secret in the Managed Services industry is that video content is the most effective form of website content. The benefits are astounding as study-after-study confirms that website traffic soars when well-presented, well-thought-out video content is offered. In today's fast-paced market, you only have seconds to make an impression on a potential lead, and nothing does the trick like a good video presentation or vlog.

Continue reading

Lights! Camera! Action (In Your Marketing Efforts)!

Is your marketing in a rut? You’ve shared miles and miles worth of copy, all delivering considerable-to-extraordinary value to your readership. You’ve produced blogs, deliverable brochures and case studies, postcards, yet your marketing seems to have reached its peak, far short of what you know you can achieve somehow. That “somehow” could very likely be through some well-produced video content.

Continue reading

Gear for Recording a Video Testimonial

The use of video adds a considerable amount of value to many marketing materials, but the boost that video gives to testimonials particularly stands out. Videos, in general, will help keep your visitors on your site longer - and when they can see your happy, existing clients raving about your service, how could they not be convinced to engage with you? 

Continue reading

Tips to Better Use Your Smartphone's Camera

We’ve spoken fairly frequently on the value of using visual content in your marketing efforts, but on the off-chance that you come across a marketing opportunity as you go about your day, are you really going to be lugging around the equipment to capture it? Probably not, but there is a good chance that you’ll have another invaluable tool: a smartphone.

Continue reading

Why Your Website NEEDS Videos, and How to Make them Work For Your Business

IT service is a highly-competitive field, making it more important than ever to both attract prospective clients to your website, and engage them with your content. Adding videos to your website is one easy way to increase your search engine rankings, as well as improve user engagement. It’s a marketing trend that many businesses are taking advantage of, meaning that your website must have videos in order to be competitive.

Continue reading

Bring Life to Your Website with Video

Nearly every advertising guru, blogger, sales executive, researcher, or analyst who focuses on marketing will tell you the same thing: Having videos on your website will improve your user engagement and increase the amount of leads generated. In fact, marketing researcher Dr. James McQuivey estimates that a one minute video has the same effect as 1.8 million words or 3,600 typical web pages.Knowing that you want to incorporate videos into your marketing strategy is the easy part.

Continue reading