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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.

Read our how-to's about how to improve your MSP's website.

Chris Chase

6 Website Deliverables Your MSP Website Should Have

There are six main types of deliverables that any MSP should have at least one of on their website. Here, we go over what those are and where you should be putting them if you want them to be seen by your website visitors.

Chris Chase

It’s Time To Build an MSP-Focused Website

Making a website is easier than ever. Not only are there a myriad of companies offering pre-built websites, but you can also use a number of drag-and-drop, WYSIWYG (“what you see is what you get”) website builders to create your own website with little-to-no web design training. 

Chris Chase

How to Keep Visitors on Your Site Long Enough to Convert

Your bounce rate is one of the fundamental metrics in determining whether or not your website is attracting an audience and relevant traffic. While you can’t have an audience without traffic, traffic without an audience is just noise.

Chris Chase

4 Qualities a Good MSP Website Should Have

Any website you visit online is designed with a certain purpose in mind (whether or not it’s designed well, is a different story). As a managed service provider, your website needs to have just as much forethought and planning as any other - in fact, it should probably have more. Let’s discuss a few requirements that a good MSP website needs to represent.

Chris Chase

Why Your Website Needs New Content on a Regular Basis

About five years ago, your MSP’s website went through a huge redesign. The difference was HUGE! Your clients were happy that your website was finally easy for them to navigate, and prospects were converting after visiting your website at rates you hadn’t previously seen.

Chris Chase

3 Types of Social Proof that MSPs Need on Their Website

You can sing praises about your company’s dedication to providing superior IT support in your marketing all you want. The fact of the matter is, this isn’t always enough to convince every prospect that it’s worth entering into a business relationship with you. How do they know you aren’t stretching the truth?

Chris Chase

Why a ‘Use It or Lose It’ Webpage Policy Benefits Your MSP

You want your website to best represent your MSP and the many services that you offer. As your central marketing hub, your website NEEDS to impress its visitors. To do so, it needs to be up-to-date and continuously maintained.

Chris Chase

Why Your Website is Your Most Important Marketing Tool

When was the last time that you Googled your company? What about the last time that you navigated from your company’s homepage to each of your service pages? Your company blog? Your About Us page? What do those pages look like? When were they last updated?

Chris Chase

How and Where to Incorporate Forms into Your Website

Forms are a must-have on any website, but especially for B2B companies. The added convenience that they provide allow you to collect more leads and move these leads more quickly through your sales funnel, while at the same time providing a positive user experience for the person who can fill it out versus having to use other methods to contact you.

Chris Chase

Don’t Be Afraid of the 404

Despite reports to the contrary, 404 errors do not directly hurt your SEO and marketing practices. They can, however, indirectly cause issues. We’re going to examine how, but rest assured Google doesn’t look at a 404 error and take points from your site as if it was a punishment.

Chris Chase

How to Direct Traffic from Your Marketing to Your Website

The ultimate goal of your marketing is to get prospects to your website. Your website is where you provide information about your company as a whole and the services that you provide. Through your website, prospects can contact you if they are interested in signing up for one or more of your service offerings.

To get them to your website, you often have to direct them from your marketing materials - not every prospect is going to learn that you exist through a Google search.

Chris Chase

reCAPTCHA: The First Line of Defense

When managing hundreds of websites for managed service providers (MSP), security is paramount. An MSP can’t preach strong security practices to their clients while having problems with their website. These days, hackers are aggressive and relentless when it comes to using exploits to test your security. So much so that even when applying multiple layers of protection across a site, the server, and keeping everything patched, threats can sneak in. This is why it is critical to have a first line of defense; in this case, a CAPTCHA.

Chris Chase

How to Build An Effective ‘About Us’ Page

Your clients want to learn as much as they can about you before they make the decision to do business with you. This means that they will be scouring your website in an attempt to learn as much about you as possible before they decide to actually reach out to you. One of the places they’re almost guaranteed to visit is your ‘About Us’ page. Are they going to like what they see?

Chris Chase

Understanding SEO: Part Five - Best Practices

In this five-part blog series, we have explored some of the intricacies of search engine optimization and how to leverage SEO activities most to your advantage as you build out your content. For our final installment, we’ll review some best practices to using your SEO content as a part of your marketing strategy.

Chris Chase

How to Achieve Success with Your Company Website

When business decision makers are attempting to look for an MSP in their local area, they are not picking up a phone book like they would have 30+ years ago. As you probably already know, they are using the internet instead. Specifically, more than 70% are starting the process through a simple Google search. Assuming you set up your SEO right, your website will probably be somewhere on the first page of results.

Chris Chase

Understanding SEO: Part Four - Myths and Misconceptions

We’ve spent the better part of a five-part blog series discussing the assorted aspects of your search engine optimization. Here, in part four, we explore some of the myths surrounding SEO practices so you can avoid being tripped up by them as you leverage search engine optimization as a part of your marketing strategy.

Chris Chase

Understanding SEO: Part Three - Meta Content and On-Page SEO

We’ve discussed search engine optimization and how to use it to your advantage. In part three of our five-part SEO series, we’ll dig deeper into some on-page methods to ensure your website is optimized for search engine activity.

Chris Chase

Understanding SEO: Part Two - Content Creation

In this five-part blog series, we’ll explore some of the primary concerns of search engine optimization and how you can use it most to your advantage. In this second installment, we dig deep into how to write content that is suited to your SEO efforts.

Chris Chase

Understanding SEO: Part One - Keywords

In this five-part blog series, we’ll explore some of the best practices of search engine optimization and how you can use it most to your advantage. Here, in part one, we’ll discuss how to determine which keywords will work best for you.

Chris Chase

Why It Pays to Personalize Your Website Visitors’ Experiences

Personalized and customized content and services are everywhere, in both the B2C (business-to-consumer) and B2B (business-to-business) markets. As a result, any B2B audience you’re trying to target is going to be primed to be more responsive to personalized, direct engagement. To take full advantage of this phenomenon and its benefits, you need to make sure that the epicenter of your marketing - your website - is offering a personalized experience to your audience.

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