Despite reports to the contrary, 404 errors do not directly hurt your SEO and marketing practices. They can, however, indirectly cause issues. We’re going to examine how, but rest assured Google doesn’t look at a 404 error and take points from your site as if it was a punishment.
Websites, particularly older websites, can be outdated to the point where it hinders an MSP's ability to attract customers. If your MSP website has been around for some time, it probably needs a refresh. The underlying structure may make it challenging to adhere to current best SEO or marketing practices. Here are five mistakes you should avoid when you change your website.
An important part of your website and your MSP marketing strategy are landing pages. However, a lot of small businesses don’t understand how to effectively use them. In this blog, we’ll cover the general components of an effective landing page, and ways that your MSP should be using them.
You've got a shiny new website and it's time to start turning those visitors into leads, and then turn your leads into prospects. There are a lot of different paths you can take to do this, but first you'll need a basic understanding of the web marketing funnel.On your website, you need to have an offer. Frankly, you should have a few offers to cater towards the different ends of the marketing funnel.
URL—or uniform resource locator—is the technical term for the web address used to navigate to a website. Historically, the URL has always begun with “www,” to signify the “world wide web”... but is it really necessary to include this information on your marketing materials?
As you probably know, the most effective phishing attacks tend to push a sense of urgency on the user. Hurry, don’t think, just click!
Your website is the primary marketing tool for your MSP, and as such, it must look and operate as expected. It has become a pretty standard practice for smaller businesses to use prebuilt WordPress or Joomla templates as opposed to paying a designer to build a custom website from scratch. It saves money, and it gets you, essentially, the same end result. However, not all templates are created equal. An inferior template or theme will end up costing you in the end.
A website is a key component to any business’ marketing these days. For MSPs, there are a lot of options out there for pre-built or templated websites. This includes our Ultimate MSP Website, which comes with over 100 pages of content to choose from, several different designs, and a ton of features. In addition, we can also build custom websites. Let’s explore the differences.
When a potential lead visits your website, you want to know who they are so that you can continue to hit them with marketing touches in an attempt to move them through your sales funnel. In order to get this visitor’s contact information, you’ll need to obtain it.
There are six main types of deliverables that any MSP should have at least one of on their website. Here, we go over what those are and where you should be putting them if you want them to be seen by your website visitors.
Making a website is easier than ever. Not only are there a myriad of companies offering pre-built websites, but you can also use a number of drag-and-drop, WYSIWYG (“what you see is what you get”) website builders to create your own website with little-to-no web design training.
Your bounce rate is one of the fundamental metrics in determining whether or not your website is attracting an audience and relevant traffic. While you can’t have an audience without traffic, traffic without an audience is just noise.
Any website you visit online is designed with a certain purpose in mind (whether or not it’s designed well, is a different story). As a managed service provider, your website needs to have just as much forethought and planning as any other - in fact, it should probably have more. Let’s discuss a few requirements that a good MSP website needs to represent.
About five years ago, your MSP’s website went through a huge redesign. The difference was HUGE! Your clients were happy that your website was finally easy for them to navigate, and prospects were converting after visiting your website at rates you hadn’t previously seen.
If you were to rank the pages of your website by importance to your clients, your first instinct might be to put your more personal pages--like your About Us and Staff pages--somewhere near the bottom of the list.
That would be a mistake.
The About Us page is potentially one of the most important parts of your website, but is sadly forgotten about underneath the immense pile of other content your business has. What a lot of people fail to realize is that without a proper About Us page, you run the risk of a disconnection with your audience, as well as prospective leads not knowing how to contact you.
Your MSP Website has several roles. Obviously first and foremost it's the ambassador of your online presence, with the goal of driving traffic and converting visitors to leads. However, it shouldn't stop there. Your website can be a major player when it comes with customer service, communication, and gold mining your existing clients.
The ultimate goal of your marketing is to get prospects to your website. Your website is where you provide information about your company as a whole and the services that you provide. Through your website, prospects can contact you if they are interested in signing up for one or more of your service offerings.
To get them to your website, you often have to direct them from your marketing materials - not every prospect is going to learn that you exist through a Google search.
What is a landing page? A landing page is any web page that you can “land” on. If you found this blog article on Google, you clicked and landed on it. Landing pages can be make-or-break experiences for users; not only do they need to look appealing, they also need to be engaging.
Given the strategy involved with landing pages, marketers and advertisers build them as standalone web pages that focus on a single goal. As standalone pages, they have no links or affiliation with the rest of your site. Instead of landing on these pages through Google, users arrive on them through a call-to-action from an outside source, such as an email.