Forms are a must-have on any website, but especially for B2B companies. The added convenience that they provide allow you to collect more leads and move these leads more quickly through your sales funnel, while at the same time providing a positive user experience for the person who can fill it out versus having to use other methods to contact you.
Despite reports to the contrary, 404 errors do not directly hurt your SEO and marketing practices. They can, however, indirectly cause issues. We’re going to examine how, but rest assured Google doesn’t look at a 404 error and take points from your site as if it was a punishment.
When managing hundreds of websites for managed service providers (MSP), security is paramount. An MSP can’t preach strong security practices to their clients while having problems with their website. These days, hackers are aggressive and relentless when it comes to using exploits to test your security. So much so that even when applying multiple layers of protection across a site, the server, and keeping everything patched, threats can sneak in. This is why it is critical to have a first line of defense; in this case, a CAPTCHA.
Your clients want to learn as much as they can about you before they make the decision to do business with you. This means that they will be scouring your website in an attempt to learn as much about you as possible before they decide to actually reach out to you. One of the places they’re almost guaranteed to visit is your ‘About Us’ page. Are they going to like what they see?
In this five-part blog series, we have explored some of the intricacies of search engine optimization and how to leverage SEO activities most to your advantage as you build out your content. For our final installment, we’ll review some best practices to using your SEO content as a part of your marketing strategy.
When business decision makers are attempting to look for an MSP in their local area, they are not picking up a phone book like they would have 30+ years ago. As you probably already know, they are using the internet instead. Specifically, more than 70% are starting the process through a simple Google search. Assuming you set up your SEO right, your website will probably be somewhere on the first page of results.
We’ve spent the better part of a five-part blog series discussing the assorted aspects of your search engine optimization. Here, in part four, we explore some of the myths surrounding SEO practices so you can avoid being tripped up by them as you leverage search engine optimization as a part of your marketing strategy.
We’ve discussed search engine optimization and how to use it to your advantage. In part three of our five-part SEO series, we’ll dig deeper into some on-page methods to ensure your website is optimized for search engine activity.
In this five-part blog series, we’ll explore some of the primary concerns of search engine optimization and how you can use it most to your advantage. In this second installment, we dig deep into how to write content that is suited to your SEO efforts.
When seeking out information about your web visitors and audience, your forms are one of your best, and most crucial, tools. Admittedly, this does rely on your audience filling out your forms, which you can make more likely through particular best practices and design choices. In this blog we’ll review a few of these practices and choices to optimize the effectiveness of your forms.
As marketing has shifted to predominantly take place online, it is important to understand the tools available in order to best make use of them. Google AdWords is a prime example of a tool that can provide notable marketing benefits--although it may not be the right fit for everyone.
A website makes an excellent marketing tool, but in order for this to be the case, it first has to be accessed by your desired audience. In order for this to be most likely to happen, you need to make sure that your website plays well with mobile devices. Here’s why.
We’ve said that your website is the central hub of all your marketing many times. As such, it needs to meet a few criteria, especially as far as its internal links are concerned. Internal links are what make the website usable, after all, and in order to make impressions, a site has to be used. Today, we’ll go over why else internal links are so critical to your website, and how to best put them to use.
Ensuring that your web presence is optimized to attract the attention of search engines is a key feature of creating your website. However, some pieces are more important than others, especially in the eyes of Google. A prime example is meta keywords--do they really influence your search engine ranking?
The marketing term “brand” has very literal roots, as it comes from the long-antiquated practice of branding livestock with a symbol that signified who owned that particular animal. Nowadays, however, “brand” implies much more than just a company’s ownership in its name or logo--it also suggests the personality and culture that a company exhibits and embraces. A brand, by design, is meant to shape how a company will be perceived by the public and is therefore a precious and fragile thing that requires careful maintenance. However, once started, developing a comprehensive brand identity and corresponding activity is fairly simple.
What is the difference between a good brand, and a great brand? Consistency.
What is one thing that all big name companies have in common? They are consistent across the board with all of their marketing initiatives. All collateral, all print pieces, all advertisements, and all graphics, together reflect a cohesive, unified image.
On April 21st, Google made a major update to their search algorithm. Their algorithms are tweaked and changed all the time, but this update is significant because it totally changes the way Google indexes non-responsive websites.
If your website isn't considered mobile-friendly (more on that in a moment), it will lose rankings on google when a user is searching from a mobile browser. Although the changes are in place, the results could take days, weeks, or months to take. According to Google, this change doesn't affect desktop search. It affects mobile devices like smartphones and tablets (however Windows 8.1 tablets are only affected when using the browser from the Metro interface).
The inbound marketing equivalent to the phrase, “all roads lead to Rome” is the phrase “all roads lead to your website.” Your website is a 24/7 marketing tool for your business. It can be used to capture leads, educate clients, communicate your vision and culture, and even build relationships between you and potential clients. On the other hand, a poor website presence will likely hinder your overall marketing efforts. It’s in your best interest to be proud of your website.