When you look up information about a local company, what device are you using to do so? More than likely, you use your smartphone - something that many business decision makers will be doing when looking for assistance with their company’s IT.
You want your website to best represent your MSP and the many services that you offer. As your central marketing hub, your website NEEDS to impress its visitors. To do so, it needs to be up-to-date and continuously maintained.
How much of your marketing focuses around your accomplishments? How great and successful you are? Your accolades? Your achievements? How much skill you’ve crammed into one business, and how great the services that your business provides are? While there’s nothing wrong with talking up your abilities in your marketing, you need to be sure that you don’t cross the line into being egotistical - for quite a few reasons.
Forms are a must-have on any website, but especially for B2B companies. The added convenience that they provide allow you to collect more leads and move these leads more quickly through your sales funnel, while at the same time providing a positive user experience for the person who can fill it out versus having to use other methods to contact you.
Despite reports to the contrary, 404 errors do not directly hurt your SEO and marketing practices. They can, however, indirectly cause issues. We’re going to examine how, but rest assured Google doesn’t look at a 404 error and take points from your site as if it was a punishment.