Despite reports to the contrary, 404 errors do not directly hurt your SEO and marketing practices. They can, however, indirectly cause issues. We’re going to examine how, but rest assured Google doesn’t look at a 404 error and take points from your site as if it was a punishment.
You've got a shiny new website and it's time to start turning those visitors into leads, and then turn your leads into prospects. There are a lot of different paths you can take to do this, but first you'll need a basic understanding of the web marketing funnel.On your website, you need to have an offer. Frankly, you should have a few offers to cater towards the different ends of the marketing funnel.
It won’t matter that your MSP’s website is a top-of-the-line, high-end, fully-featured masterpiece if you do not market it. All the time and resources you’ve spent making that masterpiece will have been wasted because no one will be able to find and see it. However, this is easily fixed with some marketing.
URL—or uniform resource locator—is the technical term for the web address used to navigate to a website. Historically, the URL has always begun with “www,” to signify the “world wide web”... but is it really necessary to include this information on your marketing materials?
As an SEO tool, Google’s Search Console provides a variety of services designed to tell you how searchers interact with your website. The Search Console also gives you some insight on how the Google search engine sees your website. Sometimes, Google Search Console will email you and let you know if something is amiss.
As you probably know, the most effective phishing attacks tend to push a sense of urgency on the user. Hurry, don’t think, just click!
One thing that most search engine optimization experts agree on is that including keywords in your web content is a good strategy. Think of keywords as the most pure version of your website’s content… if you wanted to sum up this content in just a word or a phrase, what would that phrase be? Let’s go into how you can determine what your keywords should be, and how you can use them to your advantage.
A website is a key component to any business’ marketing these days. For MSPs, there are a lot of options out there for pre-built or templated websites. This includes our Ultimate MSP Website, which comes with over 100 pages of content to choose from, several different designs, and a ton of features. In addition, we can also build custom websites. Let’s explore the differences.
In previous newsletters, we've talked about how the use of social networking and microblogging sites like Facebook and Twitter as a resource to drive traffic to your organization's website is quickly becoming the most affordable marketing strategy for businesses of all sizes. Once they get to the site, however, many businesses lack the resources that will keep visitors there. One way to improve the amount of useful information on your site is by using a blogging component.
What made online marketing a boon for businesses was the capacity to provide nearly real-time, focused search engine optimization (SEO) results. SEO can provide a wealth of information about user engagement, which - combined with this ability to acquire and analyze data quickly - can turn marketing and promotion on its ear.
You may have heard this joke before: where should you hide something that you don’t want people to find? The punchline that goes with it: you hide them on the second page of Google.
When it comes to marketing your MSP, there’s good SEO, and there’s bad SEO. Knowing the difference determines whether your search engine optimization strategy sets your company up for long-term ranking growth...or failure.
There are quite a bit of shady SEO practices that should be avoided at all costs if you want to make sure that you are obeying search engine guidelines which are critical to your success as an MSP. Part 2 of our Black Hat vs. White Hat SEO blog series will go over the tactics you should be avoiding: Black Hat.
The best way to avoid having your website blacklisted (or marked as untrustworthy) by a search engine is to use SEO tactics that are allowed - and often even encouraged - by search engines themselves. Part 3 of our blog series will cover what exactly those tactics are so that you can set up your company for long-term success.
When a potential lead visits your website, you want to know who they are so that you can continue to hit them with marketing touches in an attempt to move them through your sales funnel. In order to get this visitor’s contact information, you’ll need to obtain it.
Making a website is easier than ever. Not only are there a myriad of companies offering pre-built websites, but you can also use a number of drag-and-drop, WYSIWYG (“what you see is what you get”) website builders to create your own website with little-to-no web design training.
Any website you visit online is designed with a certain purpose in mind (whether or not it’s designed well, is a different story). As a managed service provider, your website needs to have just as much forethought and planning as any other - in fact, it should probably have more. Let’s discuss a few requirements that a good MSP website needs to represent.
About five years ago, your MSP’s website went through a huge redesign. The difference was HUGE! Your clients were happy that your website was finally easy for them to navigate, and prospects were converting after visiting your website at rates you hadn’t previously seen.
If you were to rank the pages of your website by importance to your clients, your first instinct might be to put your more personal pages--like your About Us and Staff pages--somewhere near the bottom of the list.
That would be a mistake.
The About Us page is potentially one of the most important parts of your website, but is sadly forgotten about underneath the immense pile of other content your business has. What a lot of people fail to realize is that without a proper About Us page, you run the risk of a disconnection with your audience, as well as prospective leads not knowing how to contact you.
