There are quite a bit of shady SEO practices that should be avoided at all costs if you want to make sure that you are obeying search engine guidelines which are critical to your success as an MSP. Part 2 of our Black Hat vs. White Hat SEO blog series will go over the tactics you should be avoiding: Black Hat.
Businesses everywhere are learning what many cultures have known for millennia: one of the most powerful tools for creating a lasting impression is a simple story. In our Telling Stories series, we’ll explore why stories are such a powerful inclusion even to a B2B marketing strategy, and how you can incorporate them more into your own efforts. In Part 2, the process of creating your story is outlined and explained to help you tell your most impressive and convincing tales.
When it comes to marketing your MSP, there’s good SEO, and there’s bad SEO. Knowing the difference determines whether your search engine optimization strategy sets your company up for long-term ranking growth...or failure.
In the past, we’ve talked about basic marketing collateral that every small business should be using to promote themselves. One of the collateral pieces we discussed was brochures - something too many IT companies aren’t taking advantage of.
As consumers, we encounter countless pieces of marketing and advertisements on a daily basis - estimates range from 3,000 to nearly 10,000! Ads are everywhere, meaning that the marketing you do is competing with hundreds, thousands, and possibly even millions of sources attempting to target the same people that you are. This makes it even more difficult to leave a lasting impression.
How much of your marketing focuses around your accomplishments? How great and successful you are? Your accolades? Your achievements? How much skill you’ve crammed into one business, and how great the services that your business provides are? While there’s nothing wrong with talking up your abilities in your marketing, you need to be sure that you don’t cross the line into being egotistical - for quite a few reasons.
The Super Bowl is a time where people watching TV actually pay attention to the commercials being shown. Even non-football fans will watch - just for the commercials! Some of these advertisements shown are more memorable than others.
If your resolution for 2019 was to improve your company’s marketing efforts, you need to adjust your marketing strategy from 2018 and put your best foot forward to keep up with current and future marketing trends. Making your adjustments now rather than later is more important than you think. Due to technological advancements, the capabilities at your disposal are changing extremely rapidly -- failing to keep up with them will make your business fall behind.
Businesses everywhere are learning what many cultures have known for millennia: one of the most powerful tools for creating a lasting impression is a simple story. In our Telling Stories series, we’ll explore why stories are such a powerful inclusion even to a B2B marketing strategy, and how you can incorporate them more into your own efforts. Here in Part 1, we’ll examine the benefits that story-based content can bring to a business-to-business initiative.
How many businesses in your service area do you think are out there that fit your ideal customer profile, but aren’t yet aware you exist? How many know of you, but aren’t yet aware of what managed services is, and how an outsource IT provider would benefit their business operations?
There are a few different ways that you can reach new potential clients who don’t know your business exists yet. One of those ways is by sending these clients direct mail pieces. Direct mail marketing is not only a great way to reach out to these new potential clients, but it can be used to touch decision makers at all stages of the buying process - even those who are already clients of yours.
If you’ve established social media pages but aren’t doing anything with them, you’re wasting so many valuable opportunities to connect with your target audience. This includes your clients, and even your prospects who decide to seek out more information about you.
One of the biggest mistakes that many small businesses make is to not attempt to seek out new clients. They hope that an ideal client will stumble across their company in a Google search, or maybe hear about them by speaking to another small business owner in the area. And yes, this definitely does happen. I’m sure that’s how you’ve gotten a lot of your clients.
For a lot of the things you do as a business, you probably have specific processes to follow, and general plans if certain situations happen. There’s no reason why you shouldn’t for your marketing. And, in all actuality, you’ll be much better off if you do have some sort of plan to follow.
What made online marketing a boon for businesses was the capacity to provide nearly real-time, focused search engine optimization (SEO) results. SEO can provide a wealth of information about user engagement, which - combined with this ability to acquire and analyze data quickly - can turn marketing and promotion on its ear.
It’s easier than you think for small businesses to fade into obscurity. It’s been reported time and time again that 20% will fail within their first year, 30% within their second year, and 50% after five years of operation. You don’t want that to happen to your MSP. So, what can you do to make sure that (1) your current clients stay with you, and (2) you continue to bring in new clients?
The best thing to do is to never stop marketing.
Case studies are a key marketing tool that too few small businesses take advantage of. But, using case studies to showcase your problem-solving capabilities can be an especially powerful social proof and lead to an increase in conversion rates.
When was the last time that you Googled your company? What about the last time that you navigated from your company’s homepage to each of your service pages? Your company blog? Your About Us page? What do those pages look like? When were they last updated?
You probably have a couple of different services that you wish your company sold more of. Maybe they have a bigger profit margin, or they don’t take a lot of time to manage so it wouldn’t overwhelm your employees if you sold a lot of this service. Whatever the reason, you need a way to promote that specific service so that you can generate more sales from it.
Most MSPs, probably your company included, offer a LOT of different service offerings that you sell. If you want to start selling more of these services, you have to promote them through your marketing.