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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
Tips and tricking to give your MSP marketing strategy a boost. Please take a moment to read our advice on how to attract more prospects to your business.

Marketing Your MSP Requires Understanding Google’s Algorithm

Understand Google’s Algorithm

Have you been investing time and resources in SEO, content, and marketing for your MSP and aren’t seeing your website as part of the search results? You could be a victim of the Google algorithm’s effect on your page position. Here are three metrics to focus on to ensure that Google sees you, and shows you to searchers.

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Keyword Density: How Many Times Should You Use a Keyword To Market Your MSP?

Keyword Density: How Many Times Should You Use a Keyword?

Are you trying to find the “magic” number of times a keyword should appear in your MSP content? Keyword density remains one of the most misunderstood SEO and content marketing aspects. Here are three tips to better understand and use keyword density to rank on Google.

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10 Tips For Getting Better (and More) Testimonials

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The benefits of including testimonials in your marketing mix are many, but you need to make sure you approach your testimonials correctly. They are much more than just quotes praising your past services. To find out why you need them--and how to get them--read on.

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Planning & Promoting Your Company Picnic [VIDEO]

Planning & Promoting Your Company Picnic [VIDEO]

It’s that time of the year again! Time to plan your company picnic. Of course your company picnic is an excellent opportunity to relax and recharge with family and coworkers- and eat delicious food, but it can also be an excellent opportunity to promote the personality of your company to clients and potential clients. 

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Creating a Mission Statement That Reflects Your MSP's True Identity

Creating a Mission Statement That Reflects Your MSP's True Identity

A mission statement serves as the backbone of any business as it captures the essence of your MSP's purpose, values, and goals. A well-crafted mission statement can inspire your team, attract clients, and guide your strategic decisions. In this article, we discuss six valuable tips to help you develop a mission statement that truly represents your MSP's identity.

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MSP Marketing: 20 Must-Have MSP “Magic” Keywords

MSP Marketing: 20 Must-Have MSP “Magic” Keywords

Are you using the most effective keywords for your MSP marketing goals? Moveover, are you using keywords in the most effective way to rank on page one? Here are the best keywords and how to use them.

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Three Things You May Not Be Doing To Market Your MSP

Three Things You May Not Be Doing To Market Your MSP

Marketing your MSP is more than getting your name recognized, it is about developing a reputation that inspires potential customers to contact you. While marketing is critical, there are some things that you may not be doing to increase its effectiveness, and generate the leads you’re seeking.

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What is Always-On Marketing, and How Can My MSP Use It?

What is Always-On Marketing, and How Can My MSP Use It?

If you haven’t heard of always-on marketing, there’s probably a good reason for that: the term is a relatively new one, and represents something that we really haven’t seen before. Let’s try to explain what it is, and how you can take advantage of it for your benefit as a managed service provider.

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Is Social Media Still Viable as a Marketing Tool?

MSP Marketing: Is Social Media Still Viable as a Marketing Tool?

Have you considered investing more resources into your social media presence, and due to all the drama, have you begun to question if social media is still the right call? If you’re sitting on the fence, here are some reasons social media may still bring value to your MSP marketing plans.

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Does Marketing Have to Be Boring? (The Answer is No)

Does Marketing Have to Be Boring? (The Answer is No)

Okay, let’s take a moment and address the elephant that’s in the room, and has been in the room ever since the managed service industry really took off. Ready?

Managed services are really, really tough to make interesting—which can have an impact on your marketing efforts and their efficacy. So, let’s take a few moments to consider how to make your marketing more engaging, without detracting from the message you’re trying to convey.

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Flywheel or Funnel: Which Lead Conversion Method is Best?

Flywheel or Funnel: Which Lead Conversion Method is Best?

When it comes to your marketing, we’ve long been proponents of a concept known as the marketing funnel. However, we’ve recently been made aware of another marketing approach—the marketing flywheel—and thought it may be interesting to compare the two to see if, as reports say, this latter option is the more effective one for modern businesses to use.

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Why Isn’t My Website Enough to Market My MSP?

Why Isn’t My Website Enough To Market My MSP?

Many MSPs feel that now that they have their website, the leads will start flowing in. Unfortunately, the reality is that a website is just the first step to lead generation, not the end. MSPs need to realize that marketing their business requires more than just a website; here’s why.

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Targeting the Unaware, and Bringing Them to You

Targeting the Unaware, and Bringing Them to You

How many businesses in your service area do you think are out there that fit your ideal customer profile, but aren’t yet aware you exist? How many know of you, but aren’t yet aware of what managed services is, and how an outsource IT provider would benefit their business operations?

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MSP Marketing: Can Your MSP Content Pass Google’s Helpful Content Update?

MSP Marketing: Can Your MSP Content Pass Google’s Helpful Content Update?

Is your MSP’s marketing plan taking your content for granted or worse, “phoning it in”? As Google continues to focus on user experience, they have implemented “The Helpful Content Update.” The goal of which is to ensure content provides users with the information they are searching for, while penalizing organizations that fail to do so with reduced page position.

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Comparing B2B Marketing Management Systems (1 of 3) - Email

Comparing B2B Marketing Management Systems (1 of 3) - Email

To get the most out of your digital marketing, you should be utilizing the resources available to you via marketing management systems. The problem is, there are so many different options available to choose from. To help, we’ve provided a breakdown of our top two choices for providers that MSPs should consider when looking to improve the efficiency and effectiveness of their digital marketing. The first part of our three-part series looks into our two favorite email marketing providers.

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MSP Marketing: How To Bounce Back From Marketing Failures

MSP Marketing: How To Bounce Back From Marketing Failures

Marketing success for your MSP is never a sure thing. While it is understandable to want to give up if you don’t see success, the reality is unless you market your business, potential leads won’t know your MSP exists. Here are 3 takeaways to learn from your unsuccessful marketing campaigns.

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New Year's Resolution

MSP Marketing: New Year's Resolution

Have you been putting off investing resources into marketing your MSP? As the new year starts, now is your chance to take the necessary steps to generate the leads your business needs to grow. Take a moment to consider these New Year’s resolutions you can do to bring your MSP to the attention of potential customers.

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How to Choose the Right Marketing Agency for Your MSP

How To Choose The Right Marketing Agency For Your MSP

Are you ready to invest resources into marketing your MSP, but don’t know where to find a partner to help you reach your marketing goals? With many marketing agencies vying for your attention, it’s hard to know which one is right for you. Take a moment to learn how to choose the best marketing resource for your MSP.

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Performing a SWOT Analysis on a Marketing Novice

Performing a SWOT Analysis on a Marketing Novice

If you’ve never really marketed your business, you’ve probably had a reason that you’ve avoided it. These reasons are likely quite valid…but we have a few reasons that you’ll want to reconsider that decision.

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What is MSP Marketing?

What is MSP Marketing?

What is MSP marketing? Managed services marketing focuses on helping boost visibility and generate sales. Here are six steps you can take to help market your MSP and gain the leads your business needs to grow.

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