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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
Tips and tricking to give your marketing a boost. Please take a moment to learn best practices to attract more customers to your business.
Chris Chase

MSP Blog Topics (Part 2) - News & Current Events

An integral part of promoting your services as a managed service provider is to maintain a company blog. Of course, since you have to write things to put on the blog, this can be easier said than done. What would you write about, anyway?

Chris Chase

Do You Have a Marketing Piece That Showcases Your Many IT Solutions?

Imagine this: you’re talking with a business owner and potential client that could be quite lucrative for your MSP. This business owner is unfamiliar with the types of solutions that he needs to keep his business technology operational and protected from any potential threats.

Chris Chase

Write More Effective Calls-to-Action Using These Tips

Calls-to-action (CTAs) are an important part of marketing. The right call-to-action will drive your target audience to act, while the wrong one will lead to your message being ignored.

Chris Chase

MSP Blog Topics (Part 1) - Product Reviews, Comparisons & Recommendations

To demonstrate your expertise as a managed service provider in your local area, you NEED to have a company blog. The problem is, once you create one, what are you supposed to write about?

Chris Chase

How Do I Promote My MSP on a Budget?

When you’re struggling to attract business, promoting your MSP may seem not as important as keeping the lights on. However, if you don’t market your MSP, you won’t be able to attract the audience needed to generate the leads you need to keep your business running. Fortunately, there are some methods and tools you can use to promote your MSP without breaking the bank.

Chris Chase

Using Social Media to Brand Your MSP

You may have heard the proverb, “The right tool for the right tool” and its cousin, “It’s a poor workman who blames his tools.” When it comes to using social media to promote your MSP and develop your brand, social media tools are not interchangeable. While social media is designed to be used as tools of engagement, they each achieve their goals in different ways. Read on to learn to choose the best social media tools to develop your MSP marketing funnel, promote your brand, and drive traffic to your site.

Chris Chase

It’s Not Too Late to Start Marketing! Don’t Wait Until It Is...

Your IT company may have been able to skate by for years with just an office space and a very basic company website. You had a steady flow of customers coming in. Maybe there were a few slow months here and there, but nothing you couldn’t weather by waiting it out until things picked up again.

Chris Chase

Facebook 101 - Page Roles [Social Media 101]

Nearly everyone is on Facebook. Because of that, so are many businesses, and it can be confusing how to go about managing a page for your business, and determining who should be allowed to do what. Today, we are going to go over the basics you should know before you hand out those roles to your staff or business partners.

Chris Chase

Have You Introduced Yourself to Your Prospects?

When you’re trying to attract new patrons to your business, you may need to get a little aggressive with your marketing tactics. Of course, we aren’t saying that your message should be “USE OUR SERVICES OR ELSE.” We mean that, in order to make enough of an impression, you need to be both consistent and persistent.

Chris Chase

Your MSP’s Social Media Graphics Matter - Here’s Why

A picture is worth 1,000 words, but when it comes to pictures that represent your company and brand, we’d argue that those pictures are worth so much more than that.

Chris Chase

Cold Emails: What They Are, and How You Can Use Them

For most businesses, cold calling is a necessary piece to any marketing & sales strategy. Unfortunately, they’re not always fun to make. Fortunately, there’s an alternative: the cold email.

Chris Chase

The Optimal Content Marketing Strategy for MSP Marketers

Like any business, you want to sell more of your products and services. To do that, you have to let your target audience - current and prospective clients - know about these services, which you do through marketing.

Chris Chase

The Role of Humor in MSP Marketing

Think about it: how many advertisements that you see actually capture your attention? How many leave a lasting impression that enables you to recall them days, weeks, or even months later?

Chris Chase

The Persuasive Power of Statistics in Marketing

You want your marketing to be persuasive in getting your target audience to do what you want them to do - turning to you for all of their IT needs. Unfortunately words aren’t always enough. Sometimes, you’ll need to use some numbers (specifically, statistics) to get your message across - the Statistics Appeal advertising strategy.

Chris Chase

Facebook 101 - Business Manager Overview [Social Media 101]

Establishing a presence on Facebook is something you need to do as a business. You need to create and brand your pages, start pushing content to them, and (ideally) start using the different advertising features available through Facebook to drive traffic to where you intend it to go.

Chris Chase

How to Build a Newsletter Audience that Mailchimp Will Like

Mailchimp is an email marketing platform that offers businesses quite a bit of utility and features, which makes it a popular option among them. However, this popularity means that Mailchimp needs to be particularly careful that its users abide by email marketing best practices. As someone who just wants to market your managed services, where does this leave you?

Chris Chase

The Role Keywords Play in SEO and Content Marketing

You may already know this, but keywords are an important part of any search engine optimization (SEO) strategy. The question is: are you using them effectively?

Chris Chase

Why Scaling Back Your Marketing is the Worst Strategy in a Slump

One of the first reactions that many businesses have to reduced operations is to reduce their own costs. While there isn’t anything wrong with this strategy, per se, it is important that you don’t set your business back further by limiting its marketing. Let’s explore why this is.

Chris Chase

When Marketing as an MSP, Keep “as an MSP” in Mind

Your MSP’s marketing strategy and implementation is an important factor to its success. This means that it is just as important to find the right agency to assist you with your marketing - especially if marketing isn’t necessarily in your wheelhouse.

Chris Chase

Facebook 101 - Facebook Events [Social Media 101]

Does your MSP have an upcoming event? If so, then I’m sure you’re promoting that event to those who would be interested in attending. Have you considered doing this though a Facebook Event?

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