MSP marketing is different from how most other businesses market their services. First and foremost, when someone considers contacting an MSP, they usually do so when something goes wrong. MSPs don't rely on impulse buyers. No one wakes up deciding they need a server and a service agreement. So, how do you convince them that they do?
Recently, Google has updated its requirements to run local ads from 1 review to 5 reviews. If you’ve been neglecting collecting reviews, now is the time to start, as they increase the value of your MSP marketing efforts.
A SMART goal or S.M.A.R.T goal is a goal that is written in a way that makes it clear what exactly you’re trying to accomplish, when, why, and how. First introduced in the ‘80s, this methodology is designed to help you establish goals in a way that your brain can transfer into actions - enabling you to better achieve the results that you are looking for.
Whether you are just a one or two-person IT shop or you have dozens of technicians and specialists, marketing your MSP isn’t necessarily going to come naturally. When we get introduced to new MSPs, we always ask what they’ve been doing for their marketing up until now, and the answer is almost always the same—word of mouth.
There are many benefits to creating a marketing plan before you launch an initiative. A plan serves as an invaluable tool for thought organization and helps establish a course of action for the company to follow. What’s more, it provides you with valuable insights and knowledge to draw from as you design your campaign, starting with an improved perspective of your market.
Like most people, when you hear the word “promotion,” you probably associate it with the words like “sale” and “discount.” And, while those words are often synonymous with promotion, they shouldn’t always be. Here are some examples of some non-sales-related promotions you can run to promote your company and its products and services.
There are several options available to MSPs to market their business and services, from social media to blog content to direct mail. With so many options available to your MSP, you may find it hard to know where to begin with your marketing. We recommend developing a documented marketing strategy to make sure your MSP marketing has a clear purpose and a schedule with time and resources to execute the initiatives.
It’s a shame that more businesses don’t use webinars as a marketing tool. They are so effective that, in 2013, 62 percent of all marketing campaigns involved a webinar. Seemingly the perfect combination between video and content, webinars can help your business grow and reach a whole new audience.
Are you using the most effective keywords for your MSP marketing goals? Moveover, are you using keywords in the most effective way to rank on page one? Here are the best keywords and how to use them.
A case study can be a great way to accomplish many common marketing goals, from providing some convincing social proof of your value as a provider to simply having an engaging deliverable ready in your marketing arsenal. There is, however, one caveat: in order to accomplish any of this, a case study needs to be done right. With this article, we’ll give you a guide to what you need to focus on, start to finish, to produce great case studies.
In Part 1 of this blog, we discussed what exactly SMART goals are; specifically, what your marketing goals need to be considered SMART. This next part of our blog will go through how to turn the common vague goal of “increasing revenue” into a SMART goal that you can use for your next marketing campaign.
You might think all of your blog posts should feature content relevant to your business and services. After all, you want those sweet, sweet SEO rankings and conversions. However, consider using your blog for off-brand topics too, as you might find some of these posts bring a whole lot of traffic to your site. The question then becomes how to leverage this type of content to actually drive quality traffic.
The top question many MSPs ask is how to find qualified leads. In today’s marketplace, having a website, and expecting the dollars to roll in is a fool’s errand. There is more competition than ever before, and business owners are less likely to seek out new ways to spend money. You need to put yourself in front of them.
Are your top-performing keywords at the top of page one on Google but receiving no click-through? Did you know that this is part of Google's plan...to give searchers the information they want as quickly as possible, without needing to visit your website? Take a moment to learn why featured snippets and zero-click searches can generate qualified leads for your MSP.
Online marketing, such as SEO, email blasts, social media, and more are designed to perform one task; drive traffic to your website. While many MSPs understand this, they often neglect the importance of collecting and following up on clicks, opens, and conversions.
Every business that markets products or services on a website does so in hopes of improving customer engagement, or to reach suspects and turn them into prospects. The problem is that many sites don’t utilize marketing best practices that allow for the kind of engagement they’d like to see. One of these practices is the use of calls to action (CTA) to persuade users on your website to take a specific action.
When you’re struggling to attract business, promoting your MSP may seem not as important as keeping the lights on. However, if you don’t market your MSP, you won’t be able to attract the audience needed to generate the leads you need to keep your business running. Fortunately, there are some methods and tools you can use to promote your MSP without breaking the bank.
You want your MSP marketing to be persuasive in getting your target audience to do what you want them to do - turning to you for all of their IT needs. Unfortunately words aren’t always enough. Sometimes, you’ll need to use some numbers (specifically, statistics) to get your message across - the Statistics Appeal advertising strategy.
There are many approaches one may take in their marketing. Each approach has different levels of efficacy in different situations. For your MSP's long-term and sustainable growth, a compound marketing strategy is best.
Are you seeing strange spikes in traffic? This could be an indication of bot traffic. Bot traffic can skew your data, making it more difficult to determine which content or services your real human customers are interested in. Here are some ways to recognize bot traffic and what to do about it.
