In many ways, a case study is one of the most powerful marketing tools that any business— especially one that serves other businesses—can use. Not only does it serve as a highly effective form of social proof, it also gives your existing marketing collateral another impactful deliverable—provided that it is put together properly. Consider this your complete guide to putting together and utilizing great case studies.
To successfully plan a business’ marketing initiatives, you must have a marketing strategy that determines how you’ll pull clients and customers in. This can be difficult for some trying to push their business-to-business services, if they are lacking a structured strategy to guide their efforts as they work to develop their brand. Let’s review some ways to simplify this process as you generate your strategies.
As MSPs, delivering value goes beyond just providing services—it’s about giving knowledge to our clients and prospects. However, with so little time in the day to manage and maintain your existing client base, how can you even think of providing this information, too? This is a question our MSP blog service answers.
The idea of marketing can be intimidating, particularly for small (or, yes, even medium-sized) businesses. After all, other work must still be done, and properly promoting your company and its services can drain your resources. That said, marketing is something that no business can go without.
We’ve strategized and tested different ways to execute marketing efforts most effectively, so we can confidently recommend a few marketing campaigns. In our experience, the five you’ll see below are essential to any MSP’s success.
Referrals are the easiest, most cost-effective leads your MSP can get!
Whether your MSP has a $150,000/year marketing budget or shoestring marketing budget, referrals are always a reliable source of new prospects. A good referral campaign will incentivize your clients to refer you to their friends and colleagues, but a great referral campaign will give your clients something of value.
That’s the goal of this campaign.
Having a blog is critical to B2B marketing—it’s a great way to communicate your services and differentiators to your audience and an amazing way to provide value to your overall website experience.
However, if your blog isn’t built correctly, there’s no point in spending all that time writing and publishing great content. Let’s take a look at some of the biggest problems we see MSPs (and other businesses) run into when building their blogs.
Marketing is an integral part of the business process. If your MSP isn’t allocating any time to marketing, then your MSP isn’t growing. However, if you allocate too much time to marketing, you take time away from other aspects of the business process. You can escape this trap by utilizing your time marketing effectively and efficiently.
Today, every business needs cybersecurity. In some industries, we (and other MSPs) are starting to see more and more decision-makers actually come to us and request it. If you are an MSP and cybersecurity isn’t a part of your service stack, and you aren’t talking about it each and every week on your website, in your QBRs, and in your marketing, then you are going to be left in the dust.
Let’s talk about how you can maintain that balance with some strategic marketing and culture-building.
As a managed service provider (MSP), you know the importance of having a solid business plan. It serves as a roadmap for your business, outlining your goals, strategies, and financial projections. A well-crafted business plan can help you secure funding, attract clients, and guide your business toward success.
In this article, we’ll discuss the five essential steps to creating a killer business plan that will set your MSP up for growth and profitability.
The value of a good referral should not be underestimated. Not only do they help you acquire a new prospect without the typical marketing investments you would otherwise make, but they also typically enter your marketing funnel much closer to the purchase point than the average lead does.
However, don’t make the mistake of thinking that referrals will start flowing in without some effort on your part. Let’s discuss the processes you must adopt to encourage your clients to provide you with referrals.
We recently ran a Lunch and Learn series talking to local businesses about essential cybersecurity protections and laws they needed to uphold. We learned quite a bit throughout this process—thanks in no small part to an obstacle that suddenly required us to make some significant changes in the middle of our series—and wanted to share what we learned here so you could take advantage of the lessons the next time you plan an event… or how we can help you directly.
While it may not be the first marketing avenue that a business serving other businesses might consider an effective tactic, social media can actually present some significant benefits. These benefits only become more pronounced and apparent when a business’ social media adheres to certain best practices. Let’s go over them together so you can embrace them for yourself and your business.
Your business’ success is heavily influenced by your marketing. Similarly, your marketing’s success is heavily influenced by how accurately your marketing reaches who you want to be talking to… your prospects and even your current clients, your target audiences. They need your marketing to show them that your values align with theirs and that you’ll be invested in their success.
Ensuring your lists are well-managed, whether for email or direct mail campaign use, is crucial in optimizing your marketing strategy. Yet, the time-intensive process of both building and maintaining a list makes it a task prone to be neglected.
It shouldn’t be surprising to think that your prospects—or even businesses you already work with—aren’t going to take you at your word that you and your services are the best option for their needs… as easy as that might make things. No, the hard truth is that you need your marketing to communicate the value your business and its services offer. Let’s go over a few ways you can ensure it does.
There is no one way to market a business. One can take dozens of approaches, each a better or worse choice in a given situation. Different tactics will produce different results depending on your industry, audience, offer, and reputation. However, a strategy focused on compound marketing efforts will—in most cases—be most beneficial to your growth and sustainability.
Let’s examine what compound marketing is and what makes it so effective.
While it might be nice to think that your business can serve “anyone”—after all, being able to serve anyone means that you have the potential to work with everyone—this, unfortunately, isn’t the reality. Even the most accessible businesses will have certain clients that are inherently more valuable than others. These “ideal clients” are critical to identify, so let’s talk about how you can do so.
In sales, context is everything. Crafting a compelling sales presentation remains a cornerstone of successful business interactions. In today's rapidly evolving landscape, merely delivering information is just not enough. The true measure of a presentation's success lies in its resonance with the audience. For everyone involved in the sales process, understanding this dynamic is crucial for driving meaningful engagement and fostering lasting connections.
