JoomConnect Blog

2023 is already coming to an end and it’s a crucial time to lock in your plans and objectives for the coming year. The last few years have been a whirlwind for MSPs, and for many, that has been a good thing. With more and more businesses wanting to take compliance seriously thanks to insurance companies starting to ask them questions, to the sudden popularity of AI tools, MSPs have a lot more to add to their toolkit. On top of that, there’s still business communication like VoIP, physical security and access control, and a whole slew of remote/conferencing tools to help the modern business out with. An active, forward-thinking MSP can look like an amazing opportunity to a business owner who values technology and automation.

Let’s talk about how your MSP can capitalize on this and plan out your marketing for 2024.

Your website is more than just a business card; it's a dynamic tool to showcase your expertise and build trust with potential and even existing clients. As you evaluate your website do you find it's laden with pages full of quality content, or is it more sales copy?

As a managed service provider (MSP), one of the most important services you can provide to your clients is in regards to their cybersecurity, which also makes it an invaluable asset to utilize in your marketing efforts. Let’s go over some tips to help you draw in potential clients by effectively marketing your cybersecurity services—something that’s often easier said than done.

Any successful marketing effort that a managed service provider—or any business, for that matter—puts out will need to be designed with a few key questions in mind, regarding the content it includes. Who is your content meant to assist? Why is it that this content is important for your intended audience to see? What is it about your content that makes it uniquely helpful?

These questions are a critical element to what is known as a content marketing strategy. Let’s go over what one of these strategies is made up of, and how to use it to its fullest potential.

When it comes to marketing, a campaign acts as a roadmap to achieve specific goals using certain strategies and tactics. In this article, we’ll explore four prevalent campaign types and when it is best to use them in your marketing endeavors. 

Success! Your marketing efforts have paid off, and you’re seeing leads for your MSP. The only problem is you don’t know what worked or why. Here’s how to help figure out what worked and how to keep the leads coming.

How many businesses in your service area do you think are out there that fit your ideal customer profile, but aren’t yet aware you exist? How many know of you, but aren’t yet aware of what managed services is, and how an outsource IT provider would benefit their business operations?

Unfortunately, if you’re like most MSPs, you’re not promoting your services in a way that reaches the local businesses that may need these services. Are you doing everything you can to introduce your business to, and explain how you can help, your local community?

Are you receiving SEO reports as part of your MSP marketing strategy? Do you read or even understand them? If not, you are missing a wealth of insight on how to improve your website and use it to generate the leads your business needs to grow.

Since you’re currently reading one of our marketing blogs, it’s more than likely that you’re interested in marketing your company. To do that effectively - that’s a whole other story! Many of our clients have come to us after attempting to market their MSP, but failing. No judgments here - marketing can be quite difficult if you don’t have the experience in doing so.

Communication is at the heart of marketing. If you want to successfully sell your services, you need to be able to effectively communicate their value to your audience.

Businesses of all sizes and all industries recognize at least in part that they need to promote themselves if they want to find new customers and grow their company. However, even if they recognize this, it doesn’t mean it is actually happening.

As an MSP marketing agency, we have gotten to know managed service providers from around the world. Through the many relationships that we have built over the years, we have noticed some common hardships that these businesses experience on a regular basis in relation to their marketing - some of which we even experienced ourselves in the early years of running our own IT company!

Content is king when it comes to getting and keeping Google’s attention, but the big question is what content? By addressing client pain points, MSPs can develop content that connects with potential leads and helps market their services.

Have you been running those free online SEO audits, and have been disappointed with the results? Instead of fearing your website is trash, take a moment to understand the pros and cons of a free online SEO audit.

It’s possible most of the people you want to know about your managed services probably don’t have a clear understanding of what it is that you do, what makes you different from any other provider of IT services, or what services you offer at all. So, how do you reach out to prospects like these and convince them to become clients?

This is why every business—especially a managed service provider—needs a marketing strategy.

Are you considering bringing the marketing of your MSP in-house? Before you do, take a moment to examine the pros and cons of handling everything from your website, to your social media accounts, and your content yourself.

Instead of slowing down your efforts to market your MSP during the summer slowdown, there is a case for continuing to promote your services and keep your MSP top of mind. Here are some ways summer marketing can benefit your business and generate leads.