You want your MSP marketing to be persuasive in getting your target audience to do what you want them to do - turning to you for all of their IT needs. Unfortunately words aren’t always enough. Sometimes, you’ll need to use some numbers (specifically, statistics) to get your message across - the Statistics Appeal advertising strategy.
MSP Marketing mistake: There are many Managed Service Providers out there that have decided, “we’re not going to bother with social media at all.” We understand where they’re coming from: managing multiple social media channels on top of handling all the day to day business processes can be overwhelming for a small business. Instead of even attempting to, some companies of smaller size won’t even bother setting up accounts for their company across the major platforms.
When it comes to marketing, a campaign is an outline of how you’re going to reach a specific marketing goal: By using tactic 1, tactic 2 and tactic 3, we’re going to achieve a specific goal. Below, we’ve listed 4 popular campaigns types and when you might want to use them to reach your marketing goals.
Social media is not only one of the main drivers of traffic to your site, but it is also a primary tool for the marketing of your business. Social media is particularly valuable to smaller businesses, as it can level the playing field in regards to the ability to communicate with an audience. Unsure of how to find the time to set up, customize and develop an effective social media plan for your business? Now’s the time for The Ultimate Social Media Rig.
It won’t matter that your MSP’s website is a top-of-the-line, high-end, fully-featured masterpiece if you do not market it. All the time and resources you’ve spent making that masterpiece will have been wasted because no one will be able to find and see it. However, this is easily fixed with some marketing.
Social media is one of those things that people often assume they are really good at. Now, we aren’t suggesting that you’re one of these people, but you want to be sure that you aren’t inadvertently making a critical error when using it.
Social media is a real and prescient part of modern society, impacting far more than the social interactions that we have with our friends and peers. Nowadays, the way we represent ourselves online can have a very real influence on the workplace… leading many to question how legal it is for social media to impact one’s employment status.
In the age of web 2.0, marketing has evolved from customers being told what to buy, to one in which business and customers have a conversation about which product is best suited for their needs. More often than not, this conversation occurs on social media.
So for example, let’s say you have a new service you wish to promote and are using social media to tell your customers about it. For this primer, we will refer to Facebook, but the same concepts apply to all types of social media marketing.
Social media, in the relatively short time it has been a part of modern society, has revolutionized how we communicate—and business communications are no exception. Let’s go over why you should absolutely be using social media to your marketing’s benefit, and how you should go about doing so.
Are you an MSP looking for leads but don’t know how to get started? Has Google sent you a $150 coupon for Google Ads and you’re thinking about trying it out? Before you do, here are some things to consider before you invest in Google Ads to market your MSP.
So, you have a brand new website that offers some pretty outstanding products/services, and now you have the expectation that it is going to sell, sell, sell. Great products, after all, are the best marketing you can have. Let me tell you first so you don’t have to hear it from someone else…that isnot enough.
A great way to see an improvement in your website traffic is to run pay-per-click (PPC) ads. These advertisements can help clients and prospects discover your MSP’s numerous service offerings, and even serve as a reminder of what you do if they’ve visited your website before.
Two very common digital marketing avenues that a lot of MSPs will take is writing blogs to drive website traffic, and using social media to connect with their audience. Both of these methods should definitely be a part of your company’s own MSP marketing strategy, but can be even stronger when combining them together.
Hashtags: they’re everywhere. Television shows dot episodes with a stream of hashtags for viewers to use on their social media accounts. During commercial breaks, everything from political spots, to advertisements, to promos for new episodes come emblazoned with hashtags.
It’s no secret that we’re fans of video marketing for business-to-business communications -- we’ve discussed the positive benefits quite often. However, we’ve yet to talk about how to best use the de facto platform for video content in your strategy. YouTube has considerable utility where marketing is concerned, especially when leveraged to its full potential.
LinkedIn is the social media platform that makes it easy for your MSP to connect with business professionals who may be interested in your services, or are already taking advantage of them. If your company is not already on LinkedIn, then it’s time to join.
Twitter has drastically changed the way B2B marketers communicate with their target audiences. In fact, it has become the top social platform for B2B brand mentions by providing another place for answering questions, engaging clientele and potential clientele, and for just showing who you are as a company. If you’re a business marketing to other businesses and not on Twitter, you’re definitely in the minority. A B2B Content Marketing Trends study from 2016 found that 87% of B2B marketers use Twitter to distribute content. B2B marketing on Twitter takes a lot more than just pushing content though.
Whether you’re new to social media entirely or just new to using certain aspects of it as a business, you’ll probably admit that it can be a little complicated to use it effectively. There are a lot of ‘little things’ you need to know if you want to develop a strategy that actually sees noticeable, measurable results.
It’s important to have active social media accounts, but generating posts for your social media business pages is a LOT of work. You don’t want to be rushing to write some posts during a busy time of the quarter or trying to scramble to push out a post on a holiday in which you’re not in the office.