So, you have a brand new website that offers some pretty outstanding products/services, and now you have the expectation that it is going to sell, sell, sell. Great products, after all, are the best marketing you can have. Let me tell you first so you don’t have to hear it from someone else…that is not enough.
Social media is not only one of the main drivers of traffic to your site, but it is also a primary tool for the marketing of your business. Social media is particularly valuable to smaller businesses, as it can level the playing field in regards to the ability to communicate with an audience. Unsure of how to find the time to set up, customize and develop an effective social media plan for your business? Now’s the time for The Ultimate Social Media Rig.
Social media marketing is important... but if you’re not doing it right, your time and efforts are wasted. One common thing we see many MSP’s do wrong is failing to add any visual content to go with their posts. Let us explain why doing so is crucial if you want to make sure your business is seen.
Hootsuite is a social media marketing management tool that allows you to manage many social media platforms without having to login to each platform individually. It can help to increase your marketing strategies across your social media, with the ability to schedule posts and manage comments immediately. Hootsuite is a great new way for businesses to finally take advantage of social media for their marketing and not have to spend a ton of time doing it.
You may have heard the proverb, “The right tool for the right tool” and its cousin, “It’s a poor workman who blames his tools.” When it comes to using social media to promote your MSP and develop your brand, social media tools are not interchangeable. While social media is designed to be used as tools of engagement, they each achieve their goals in different ways. Read on to learn to choose the best social media tools to develop your MSP marketing funnel, promote your brand, and drive traffic to your site.
A picture is worth 1,000 words, but when it comes to pictures that represent your company and brand, we’d argue that those pictures are worth so much more than that.
Think about it: how many advertisements that you see actually capture your attention? How many leave a lasting impression that enables you to recall them days, weeks, or even months later?
You want your marketing to be persuasive in getting your target audience to do what you want them to do - turning to you for all of their IT needs. Unfortunately words aren’t always enough. Sometimes, you’ll need to use some numbers (specifically, statistics) to get your message across - the Statistics Appeal advertising strategy.
A great way to see an improvement in your website traffic is to run pay-per-click (PPC) ads. These advertisements can help clients and prospects discover your MSP’s numerous service offerings, and even serve as a reminder of what you do if they’ve visited your website before.
It’s important to have active social media accounts, but generating posts for your social media business pages is a LOT of work. You don’t want to be rushing to write some posts during a busy time of the quarter or trying to scramble to push out a post on a holiday in which you’re not in the office.
Two very common digital marketing avenues that a lot of MSPs will take is writing blogs to drive website traffic, and using social media to connect with their audience. Both of these methods should definitely be a part of your company’s own MSP marketing strategy, but can be even stronger when combining them together.
LinkedIn is the social media platform that makes it easy for your MSP to connect with business professionals who may be interested in your services, or are already taking advantage of them. If your company is not already on LinkedIn, then it’s time to join.
There are many Managed Service Providers out there that have decided, “we’re not going to bother with social media at all.” We understand where they’re coming from: managing multiple social media channels on top of handling all the day to day business processes can be overwhelming for a small business. Instead of even attempting to, some companies of smaller size won’t even bother setting up accounts for their company across the major platforms.
Whether you’re new to social media entirely or just new to using certain aspects of it as a business, you’ll probably admit that it can be a little complicated to use it effectively. There are a lot of ‘little things’ you need to know if you want to develop a strategy that actually sees noticeable, measurable results.
Back in mid-2017, we talked about why and how B2B marketers should be on Instagram and using it to promote their company. Since Facebook has been constantly changing and evolving the platform over the years, we thought we’d give you some additional updates on how your MSP can market itself through the ever expanding image-centric platform.
Facebook is a social media platform that many people love to hate on. However, despite the bad reputation it sometimes gets, it’s - by far - the most important social media platform for B2B marketers. Here’s why:
To many small business owners, especially those in the arena of serving other businesses, social media seems like a waste of time. You’re not selling a brand new, up-and-coming consumer product, you’re a managed service provider trying to sell businesses various IT-related services to other business. So, what’s the point of trying to compete for attention in online spaces filled with baby pictures, memes, and funny animal videos? Why should you even bother?
Whenever a major holiday is coming up, you’re likely confronted with multiple reminders of it in your daily lives. You may see commercials on TV, receive emails from companies, get flyers in the mail. You’ll see specialized packaging for brands you buy every day that reflects the upcoming holiday. It makes sense why companies are doing this - holidays celebrated by the general population give a business an excuse to get in contact with the consumer. And, this often leads to an uptick in sales.
It’s important for B2B companies to create a rich social media presence. One of the easiest ways to do this is to schedule posts ahead of time on the social media networks the company is a part of through a social media management (SMM) system. Due to the value that this sort of thing provides to a business, there are dozens of options available for use, making the choice of what to use that much more difficult.
If you’re using social media as a marketing tool, engagement with your profiles is nice, but traffic from your profiles to your website is better. In this third and final part of our Mastering Social Media series, we’ll discuss how to shift your social media followers’ attention directly to your website.