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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
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Chris Chase

Why Blogs and Social Media Work Together So Well

Two very common digital marketing avenues that a lot of MSPs will take is writing blogs to drive website traffic, and using social media to connect with their audience. Both of these methods should definitely be a part of your company’s own MSP marketing strategy, but can be even stronger when combining them together.

Chris Chase

LinkedIn 101 - Finding & Joining Groups [Social Media 101]

LinkedIn is the social media platform that makes it easy for your MSP to connect with business professionals who may be interested in your services, or are already taking advantage of them. If your company is not already on LinkedIn, then it’s time to join.

Chris Chase

Your ‘Unofficial’ Facebook Page is Hurting Your Business

There are many Managed Service Providers out there that have decided, “we’re not going to bother with social media at all.” We understand where they’re coming from: managing multiple social media channels on top of handling all the day to day business processes can be overwhelming for a small business. Instead of even attempting to, some companies of smaller size won’t even bother setting up accounts for their company across the major platforms.

Chris Chase

What Questions Do You Have About Social Media? [Social Media 101]

Whether you’re new to social media entirely or just new to using certain aspects of it as a business, you’ll probably admit that it can be a little complicated to use it effectively. There are a lot of ‘little things’ you need to know if you want to develop a strategy that actually sees noticeable, measurable results.

Chris Chase

Is Instagram A Part of Your MSP’s Marketing Strategy? It Should Be!

Back in mid-2017, we talked about why and how B2B marketers should be on Instagram and using it to promote their company. Since Facebook has been constantly changing and evolving the platform over the years, we thought we’d give you some additional updates on how your MSP can market itself through the ever expanding image-centric platform.

Chris Chase

Why MSPs Can’t Afford to Ignore Facebook

Facebook is a social media platform that many people love to hate on. However, despite the bad reputation it sometimes gets, it’s - by far - the most important social media platform for B2B marketers. Here’s why:

Chris Chase

5 Reasons Why Your MSP Should be on Social Media

To many small business owners, especially those in the arena of serving other businesses, social media seems like a waste of time. You’re not selling a brand new, up-and-coming consumer product, you’re a managed service provider trying to sell businesses various IT-related services to other business. So, what’s the point of trying to compete for attention in online spaces filled with baby pictures, memes, and funny animal videos? Why should you even bother?

Chris Chase

How to Frame Your Marketing Around Major Holidays

Whenever a major holiday is coming up, you’re likely confronted with multiple reminders of it in your daily lives. You may see commercials on TV, receive emails from companies, get flyers in the mail. You’ll see specialized packaging for brands you buy every day that reflects the upcoming holiday. It makes sense why companies are doing this - holidays celebrated by the general population give a business an excuse to get in contact with the consumer. And, this often leads to an uptick in sales.

Chris Chase

Comparing B2B Marketing Management Systems (2 of 3) - Social Media

It’s important for B2B companies to create a rich social media presence. One of the easiest ways to do this is to schedule posts ahead of time on the social media networks the company is a part of through a social media management (SMM) system. Due to the value that this sort of thing provides to a business, there are dozens of options available for use, making the choice of what to use that much more difficult.

Chris Chase

Mastering Social Media (3 of 3) - Moving Your Social Media Traffic to Your Website

If you’re using social media as a marketing tool, engagement with your profiles is nice, but traffic from your profiles to your website is better. In this third and final part of our Mastering Social Media series, we’ll discuss how to shift your social media followers’ attention directly to your website.

Chris Chase

Will This Pushback Against Social Media Hurt Your Marketing?

I’m sure you’ve been to dinners with friends and family whom you haven’t seen in a long time, and EVERYONE, young and old, is glued to their cell phones and not really fully present. Instead, they’re busy taking pictures of their food, shooting short video snippets, and snapping pictures of the event - all for social media.

Chris Chase

Mastering Social Media (2 of 3) - Keeping Your Audience Engaged

Social media is a great tool to have, but only if you’re actually using it to benefit your marketing efforts. In this series, we’ve been exploring how you can make the most of it. In this installment, we’ll explore some different ways to encourage your audience to interact with your social media posts.
Chris Chase

Mastering Social Media (1 of 3) - Gaining More Followers

You’ve probably heard of the many benefits that social media can provide for your company. But, despite your best efforts, you’re struggling to receive those benefits. To your knowledge, you’re already posting the right things, at the right times, on the right channels. No matter what you do, you just can’t seem to get more people to follow your pages.

Chris Chase

Keeping it Simple: Social Media Advertising

In the age of web 2.0, marketing has evolved from customers being told what to buy, to one in which business and customers have a conversation about which product is best suited for their needs. More often than not, this conversation occurs on social media.

So for example, let’s say you have a new service you wish to promote and are using social media to tell your customers about it. For this primer, we will refer to Facebook, but the same concepts apply to all types of social media marketing.

Chris Chase

Understanding Metrics Series (3 of 6) - Social Media

In part 3 of our 6-part blog series, we’ll examine the top 5 metrics you should be looking at in regards to your social media marketing efforts, and give you suggestions of how to improve.

Chris Chase

Get Noticed! Marketing and Web 2.0

How do you market to an audience that is fully capable of making their own ‘secret sauce’? An audience with a click of a button can just look it up and do themselves? What purpose does your business serve? In other words, why do I need you?

Chris Chase

The Basics of Boosting on Social Media

One of the things that is great about social media is that it is free for your business to use. However, as a company in the B2B space, you’re greatly limiting the success of your company if you don’t consider utilizing some of the paid aspects of these platforms. One way to get started is to consider promoting, or ‘boosting’, the posts you are already doing.

Chris Chase

Is Your Marketing Mobile-Friendly?

The world is changing rapidly. Business decision makers can access information about your company like never before. It’s likely that not every decision maker is sitting at their desk at work, researching you from the comfort of their desktop computer. They may be at home, sitting on their couch, doing that research from their smartphone or tablet.

Chris Chase

How To Launch Your Business’ Social Media Presence

Recently, we wrote about where to begin when starting to market your company in our blog Kickstart Your Marketing Efforts Using These Strategies. One of the things we suggested you should do first is to develop a social media presence. 96% of small business owners use social media marketing and believe it is important to their business. This means you should, too. What platforms should you use? What should you be posting? How do you grow your follower count? How should you be managing all of the channels you are on? These questions are easier to answer than you think.

Chris Chase

How to Use a Holiday (Like Valentine's Day) to Market Your Business

Valentine’s Day is a day famous for love, expressions of affection, and chocolate. As such, it may not be obviously apparent how the holiday lends itself to marketing your business to other businesses. However, there is potential for the holiday of love to stir up some action for your company.

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