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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
Tips and best practices on how to refine your MSP email marketing strategy. 
Chris Chase

5 Essential Parts to a Quality MSP eNewsletter

Digital newsletters are a common marketing tactic used by small, medium, and large businesses alike due to the low cost and ease of putting one together. Because of this, it’s likely that the contacts on your list are already receiving multiple eNewsletters in their inboxes each and every month.

Chris Chase

6 Steps to Effective Email Marketing

Email is the go-to marketing strategy choice for many B2B marketers. The problem is, there are a lot of things that you can do wrong that will essentially render your email marketing ineffective.

Chris Chase

Cold Emails: What They Are, and How You Can Use Them

For most businesses, cold calling is a necessary piece to any marketing & sales strategy. Unfortunately, they’re not always fun to make. Fortunately, there’s an alternative: the cold email.

Chris Chase

How to Build a Newsletter Audience that Mailchimp Will Like

Mailchimp is an email marketing platform that offers businesses quite a bit of utility and features, which makes it a popular option among them. However, this popularity means that Mailchimp needs to be particularly careful that its users abide by email marketing best practices. As someone who just wants to market your managed services, where does this leave you?

Chris Chase

MSP Marketing Email Best Practices

Email marketing can be a powerful marketing tool for MSPs, but there is a very fine line between being productive and being detrimental. That said, you want to stand out enough that you get noticed, clicked on, read, and interacted with. Let’s talk about some email marketing best practices that your MSP can utilize for your next campaign.

Chris Chase

Why You Should Care About Email Hygiene

I’m sure you learned growing up the importance of hygiene. When you were a kid, your parents probably drilled into your head the importance of keeping yourself clean (making sure you wash your hands, bathe regularly, and change your clothes) and maintaining a clean living space (doing things like putting your dishes in the sink, cleaning up spills, and putting your dirty clothes in the hamper). We’re here to talk to you about the importance of a different type of hygiene: email hygiene.

Chris Chase

Grow Your Email Marketing List Using These Tips

A quality email marketing list is essential for any business in the B2B space. However, compiling a list is a complicated, time consuming process. Because of this, many MSP companies will compile a list all at once, and then continue to use that same list for all of their future marketing needs. This mistake can negatively impact your marketing efforts.

Chris Chase

Is MailChimp Right for Your Marketing Needs

The nature of email marketing, and the volume of contacts that many SMBs have, requires them to select an email marketing solution that helps them reach their goals. Today, we’ll review a popular option, MailChimp, to see if it is best suited to handle your business communications.

Chris Chase

Why You Should Send Out Personalized Emails, And How

Email marketing can often be approached in the wrong way, often due to a misunderstanding of its capabilities. Too often, it is considered more of a blanket, mass marketing tactic than a targeted, one-on-one strategy. However, using analytics and Big Data to have an informed approach, you can use some of email marketing’s features to personalize your marketing to each recipient.

Chris Chase

This Is Why It's Important to Maintain Your Lists

Having a well-managed list is a critical component to making the most of your marketing strategy. However, building and maintaining a list can be challenging if the right strategies aren’t employed. In order to optimize your marketing, it helps to know how to best put these strategies into play. 

Chris Chase

Making Email Marketing Work for Your Business, Part 2

When using emails in your marketing, you need to make sure you're setting yourself apart from the other emails in your audience's Inbox. To do this, you need to track and test what you’re doing to make email marketing work for your company. In part 1 of this blog, we told you about a couple of items that you could test to determine the best way for you to approach email marketing and how those items can help your company specifically. If you haven’t gotten a chance to read Part 1, you’re missing out on subject lines, time testing and getting to the point. In this portion, we will expand on a few more items to pay attention to and test with your emails and how to make email really work for your company’s marketing.

Chris Chase

Making Email Marketing Work for Your Business, Part 1

Email marketing isn’t easy. You have to spend the time and effort to make sure you have solid copy, are following all the rules and regulations of email marketing, complying with the rules set forth by companies like Mailchimp and Constant Contact, adding images and video that actually enhance your copy, and making sure you have the perfect subject line to make your audience even open your email. That’s a lot and we get that, but there are ways to track and test what you’re doing to make email marketing work for your company. In this 2 part blog, we’re breaking down 6 items you can test pretty easily in your emails, with some advice to help you along the way.

 

Chris Chase

Words That Work Like Magic In Your Email Subject Lines!

Opened, read, and clicked; that is what you want out of your email content, right? Despite what you’ve heard, that email you just typed out before your coffee break, is going to be judged solely on the subject line. Frankly, that is the first and only thing your target audience is going to view, or skim, when they hit their inbox.

Chris Chase

Spam Sucks

If you were to poll a group of people, we would be willing to bet the majority would say spam is gross - whether you’re talking canned “meat” or what fills that annoying folder in your Inbox. Now, the point of that meat-substance may have originally been a good one. After all, why wouldn’t a precooked meat that you could essentially eat anywhere, that was relatively inexpensive and could last for years, be a good thing? We’ll let you be the judge of that, but what we do know is that there is nothing good about the spam hitting your Inbox, and what’s even worse, is the spam hitting other people’s inboxes from you!

Chris Chase

Is Constant Contact the Best Choice for Your Marketing?

apple touch icon.png.pagespeed.ce.QqiPoBm8i2The influence that email can have on a marketing initiative is undeniable, especially when the business doing the marketing is considered small or medium-sized. However, with modern business being the way that it is, these companies will often need to use their email to send out messages en masse, which is greatly helped by the use of an email management system.

But which email managment system is the right one for your business? One of the most popular choices out there is Constant Contact. Here is everything you need to know about Constant Contact, so that you can decide if it's the perfect solution for your company's needs.

Chris Chase

Why Digital Newsletters are an Invaluable Marketing Strategy

Newsletters are often the unsung heroes of a digital marketing strategy, especially given their impact. Often, in an attempt to shave down their marketing budget, companies will send their newsletters to the chopping block before their other marketing activities. This is a mistake, as the underestimated email newsletter has quite a bit of value to offer.

Chris Chase

Ahead of the CURVE: Why IT Marketers Love Email Marketing

Practically every marketer has an opinion about HOW to write a marketing email. A Google search of ‘B2B email marketing’ will reveal hundreds of thousands of websites, articles, blogs, videos, and infographics that offer best practices, templates, examples, etc. Often, these articles contradict each other and are created based on the author’s personal experience with very little corroborative data.

Chris Chase

Three Ways to Build an Email List Starting Today!

A common misconception among MSPs is that purchasing a list of leads is as good, or better than, cultivating a mailing list of their own. The fact is that purchased lists are expensive and unreliable, and, when used improperly, may even result in legal issues.

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