The world is ever-changing and the marketing world isn’t exempted from that steady change. To keep your marketing up-to-date, we’ve summarized five digital marketing trends that will be key in 2020. Let's look ahead!
When you market your business’ services you want to make sure you are marketing effectively! With too broad a target market, you could be wasting your marketing efforts. You want to narrow your marketing focus - so try target marketing. By doing this you will be breaking your marketing into groups. Then you will narrow those groups down, to those that would need your product or services the most.
Marketing your MSP may seem like a huge endeavor, or that you need to be a marketing mastermind to actually effectively market your business, but that is not true. If done right, marketing can be done without any stress or hassle. Where do you start? With a plan of course!
Marketing is an integral part of the business process. If your MSP isn’t allocating any time to marketing, then your MSP isn’t growing. However, if you allocate too much time to marketing, you take time away from other aspects of the business process. You can escape this trap by utilizing your time marketing effectively and efficiently.
The digital landscape has changed how MSPs and all companies market their businesses. As an increasing number of potential customers opt out of marketers’ ability to ‘sell’ to them, businesses are finding their ability to generate leads is limited. The answer to increasing sales isn’t to keep trying the same tactics and expecting a different result, but to modernize your MSP marketing to take advantage of how and where your audience communicates.
Automation has always been something that is important to us. Fortunately, it’s easier than you think to automate away many of your routine marketing and sales processes, freeing up time and allowing your team to focus on serving customers and closing sales.
How do you measure the results of your marketing? Is it an increase in traffic, a rise in rank? Phone calls? Social media attention? The uncomfortable truth is if you can’t define your terms of success, what hope do you have to determine the ROI of your MSP marketing campaigns?
Creating content for your MSP blog doesn’t have to be an area of trepidation. You’re the best advocate and resource for what makes the services you provide as an MSP unique, you just need to give your audience a reason why they should choose you. Your blog is the perfect opportunity to show your experience, ideas, and why you’re the best at what you do.
Email marketing can be a powerful marketing tool for MSPs, but there is a very fine line between being productive and being detrimental. That said, you want to stand out enough that you get noticed, clicked on, read, and interacted with. Let’s talk about some email marketing best practices that your MSP can utilize for your next campaign.
What made online marketing a boon for businesses was the capacity to provide nearly real-time, focused search engine optimization (SEO) results. SEO can provide a wealth of information about user engagement, which - combined with this ability to acquire and analyze data quickly - can turn marketing and promotion on its ear.
How do you market to an audience that is fully capable of making their own ‘secret sauce’? An audience with a click of a button can just look it up and do themselves? What purpose does your business serve? In other words, why do I need you?
When marketing your company, you’re trying to trigger some sort of response from your target audience. It could be for them to purchase a new add-on you’ve just started offering, or to subscribe to your newsletter. It doesn’t matter what response you’re looking for: no matter what, incorporating visuals into your marketing collateral will help ensure that the message you’re trying to convey is better received.
If you need to get some marketing materials into the hands of your prospects and existing clients, a brochure is an excellent option. However, because they are very visible, you need to be particularly careful that you are doing more harm than good to your reputation with a substandard brochure.
Fortunately, there are a some best practices that you may follow to create a better brochure that represents your company, and your solutions, well.
Leads -- without them, marketers wouldn’t have much of an audience. This is because a very small percentage of a given audience joins a marketing funnel ready to complete a transaction. In fact, many members of this audience will have to be introduced to your solutions as a prospect before they will become a lead. As a managed service provider, there are a few activities you can engage in to help encourage this lead generation.
If you were to poll a group of people, we would be willing to bet the majority would say spam is gross - whether you’re talking canned “meat” or what fills that annoying folder in your Inbox. Now, the point of that meat-substance may have originally been a good one. After all, why wouldn’t a precooked meat that you could essentially eat anywhere, that was relatively inexpensive and could last for years, be a good thing? We’ll let you be the judge of that, but what we do know is that there is nothing good about the spam hitting your Inbox, and what’s even worse, is the spam hitting other people’s inboxes from you!
A call to action, CTA, is a clear instruction designed to provoke an immediate response. Whether you say something like “call now” or “find out more”, you’re attempting to convince your audience to delve further into your site or services, without being forceful or demanding. You don’t want your audience to feel like you’re telling them what to do, but rather offering suggestions and assistance to better themselves. After all, when faced with “you’re not doing this correctly so you need to click here now” or “for more information on how to increase your website traffic, click here”, which are you more likely to choose?
The main objective of a lead nurturing campaign is to push prospects on an educational path that moves them down into a qualification process and will result in a prospect that is highly qualified and ready to enter the sales process. To sum it up, it is a process by which leads are tracked and developed into sales-qualified leads. Two helpful tips before you begin guiding prospects on the sales journey; establish what “sales ready” means to your sales team and only put forth prospects that are ready and worthy of a salesperson’s team.
It's an unfortunate fact that if a company were to focus its services exclusively to the needs of a particular industry, regardless of how successful it was in delivering high-quality solutions, it would at some point reach its cap. After all, even if this company managed to secure every member of that industry as a client, there are only so many industry members to serve.
Marketing, Advertising and Public Relations, they seem pretty similar but, like these two photos below, they’re actually different and you need make sure you focus on each in itself to maximize your company’s success. It’s easy to get confused about the differences between these as they all are essentially there to promote an organization and its products. However, as a business owner, you need to understand what each area involves and how it fits into the bigger picture - your success. Here, we will break down marketing, advertising and public relations, and explain why they’re important.
It has become a prerequisite for success in the modern business environment that all businesses must engage in marketing in one form or another in order to achieve some level of success. However, measuring your marketing performance can be tricky, if you don’t know what to look for. We recommend that, in order to optimize how you spend your marketing budget, you keep an eye on the following metrics.