What made online marketing a boon for businesses was the capacity to provide nearly real-time, focused search engine optimization (SEO) results. SEO can provide a wealth of information about user engagement, which - combined with this ability to acquire and analyze data quickly - can turn marketing and promotion on its ear.
How do you market to an audience that is fully capable of making their own ‘secret sauce’? An audience with a click of a button can just look it up and do themselves? What purpose does your business serve? In other words, why do I need you?
When marketing your company, you’re trying to trigger some sort of response from your target audience. It could be for them to purchase a new add-on you’ve just started offering, or to subscribe to your newsletter. It doesn’t matter what response you’re looking for: no matter what, incorporating visuals into your marketing collateral will help ensure that the message you’re trying to convey is better received.
If you need to get some marketing materials into the hands of your prospects and existing clients, a brochure is an excellent option. However, because they are very visible, you need to be particularly careful that you are doing more harm than good to your reputation with a substandard brochure.
Fortunately, there are a some best practices that you may follow to create a better brochure that represents your company, and your solutions, well.
Leads -- without them, marketers wouldn’t have much of an audience. This is because a very small percentage of a given audience joins a marketing funnel ready to complete a transaction. In fact, many members of this audience will have to be introduced to your solutions as a prospect before they will become a lead. As a managed service provider, there are a few activities you can engage in to help encourage this lead generation.
If you were to poll a group of people, we would be willing to bet the majority would say spam is gross - whether you’re talking canned “meat” or what fills that annoying folder in your Inbox. Now, the point of that meat-substance may have originally been a good one. After all, why wouldn’t a precooked meat that you could essentially eat anywhere, that was relatively inexpensive and could last for years, be a good thing? We’ll let you be the judge of that, but what we do know is that there is nothing good about the spam hitting your Inbox, and what’s even worse, is the spam hitting other people’s inboxes from you!
A call to action, CTA, is a clear instruction designed to provoke an immediate response. Whether you say something like “call now” or “find out more”, you’re attempting to convince your audience to delve further into your site or services, without being forceful or demanding. You don’t want your audience to feel like you’re telling them what to do, but rather offering suggestions and assistance to better themselves. After all, when faced with “you’re not doing this correctly so you need to click here now” or “for more information on how to increase your website traffic, click here”, which are you more likely to choose?
The main objective of a lead nurturing campaign is to push prospects on an educational path that moves them down into a qualification process and will result in a prospect that is highly qualified and ready to enter the sales process. To sum it up, it is a process by which leads are tracked and developed into sales-qualified leads. Two helpful tips before you begin guiding prospects on the sales journey; establish what “sales ready” means to your sales team and only put forth prospects that are ready and worthy of a salesperson’s team.
It's an unfortunate fact that if a company were to focus its services exclusively to the needs of a particular industry, regardless of how successful it was in delivering high-quality solutions, it would at some point reach its cap. After all, even if this company managed to secure every member of that industry as a client, there are only so many industry members to serve.
Marketing, Advertising and Public Relations, they seem pretty similar but, like these two photos below, they’re actually different and you need make sure you focus on each in itself to maximize your company’s success. It’s easy to get confused about the differences between these as they all are essentially there to promote an organization and its products. However, as a business owner, you need to understand what each area involves and how it fits into the bigger picture - your success. Here, we will break down marketing, advertising and public relations, and explain why they’re important.
It has become a prerequisite for success in the modern business environment that all businesses must engage in marketing in one form or another in order to achieve some level of success. However, measuring your marketing performance can be tricky, if you don’t know what to look for. We recommend that, in order to optimize how you spend your marketing budget, you keep an eye on the following metrics.
If you were to show someone on the street an image of a arching yellow “M,” they would almost certainly recognize the brand that the iconic symbol represents, and could probably name many of the marketing initiatives and products that the associated business releases to the public. That’s the power a logo can hold--a single stimulus that can bring complete recognition of a brand, which is a significant tool to wield in pursuit of a successful marketing strategy. However, as a company ages, its logo may eventually need to be redesigned to better reflect the sensibilities of the company. When this becomes the case, there are particular best practices that should inform the design process to develop the most effective logo to represent the business.
Happy New Year! Welcome in all the New Year’s Resolutions: finally losing those 10 extra pounds, eating better, saving money, etc. Whichever you’ve chosen for yourself, don’t stop there! Resolutions should be made for your business too because there’s always something we could be doing better or more of. Whether you’re looking to increase website traffic, sales or expanding your reach, a New Year’s resolution to focus on your marketing can help you achieve any of these things. Without marketing, your business stands little chance of becoming the best it can be. Take a look at 5 of our top marketing resolutions suggestions for 2017.
Again and again you hear about the importance of content- custom content, relevant content, content in general, but what you aren’t hearing is that you need visual content. You do need visual content. Want to know why?
That’s right. If you plan to stay in business for the foreseeable future, you need to be marketing.
If you’re the small business owner that has never knowingly utilized any marketing before, you’re probably saying to yourself, “No, I don’t. We’ve been doing just fine without it so far!”
Let’s face it, marketing is time-consuming, and your schedule is jam packed managing the daily operations of your business. Rather than slump on marketing - take part in one of the most effective, and hands-off marketing tactics there is, customer testimonials.
We love tips and ‘how-to’s just as much as the next person. But like many “truths” on the Internet, there are several commonly repeated marketing-related facts that are used out of context, embellished, or just plain made up. Here’s a few of the misconceptions that we run into every day.
When it comes to creating and executing successful marketing strategies, understanding your audience and their needs is half the battle. From there, you can sculpt the tone of the campaign toward your target audience. Regardless of whether you’re trying to market services or goods, the primary goal of any type of marketing is to persuade a potential customer toward a sale. There are a surprising amount of businesses that don’t use marketing groups to aim your marketing initiatives at the right target. Having a predetermined up-to-date contact list will help you go after and onboard the right clients, instead of throwing your marketing budget down the drain.
Social Media. Content. Inbound. Outbound. Direct Mail. Event. When it comes to marketing your managed IT business, the options are too numerous to count. This brings us to a major issue that often becomes a roadblock. With so many options, it’s hard to know where to begin marketing. That’s why it’s recommended to develop a documented marketing strategy to make sure your marketing has a clear purpose and a schedule with time and resources to execute the initiative.
While the exact amount may vary, there’s one thing that is always true: Generating and converting leads to sales takes time and effort. Much to the chagrin of sales managers and businesses owners, the majority of leads are not properly followed up on, if they’re followed up on at all. Approximately 20% of all leads are abandoned after the second follow-up attempt. Converting a lead into a sale requires nurturing - and nurturing takes time. But, there are ways that you can improve your follow up procedure without bogging down your sales team with additional work.