Tips for Marketing Your Cybersecurity Services

As a managed service provider (MSP), one of the most important services you can provide to your clients is in regards to their cybersecurity, which also makes it an invaluable asset to utilize in your marketing efforts. Let’s go over some tips to help you draw in potential clients by effectively marketing your cybersecurity services—something that’s often easier said than done.

It can be so challenging to market your cybersecurity services for three fundamental reasons:

Cybersecurity Marketing’s Challenges: Competition, Ignorance, and Neglect

Overall, these three factors are what will ultimately make it a challenge for you to market your cybersecurity services.

1. Competition: There will be plenty of competition for you to face, also offering their own cybersecurity services, distracting your prospects away from your messaging and making it all the more critical that you differentiate yourself from the crowd.
2. Ignorance: The cybersecurity landscape is a complicated one, and it’s hardly fair to expect the business owners you’re trying to communicate with to be familiar with the minutiae without your help. Your marketing efforts should bridge this knowledge gap and educate potential clients on the importance of cybersecurity.
3. Neglect: Many businesses underestimate the importance of their cybersecurity precautions, putting them off or otherwise undervaluing them until the reality of a cyberattack is upon them. Your marketing strategy should emphasize the proactive approach to cybersecurity to prevent such situations.

These three obstacles are what your cybersecurity marketing needs to address. 

Fortunately, there are a variety of marketing strategies that can assist you in doing so.

Essential Practices for Marketing Your Cybersecurity Services

Understanding Who You’re Talking To

Who is it that makes up your target audience? You need to have an awareness of their priorities and pain points so that you can more effectively speak to their fears and concerns. Talking about password standards and the like will only get you so far if that isn’t one of your prospects’ shared concerns. Talking about these concerns will help you build trust amongst your audience… trust that will lead to them turning to you when they need your assistance.

Diversifying Your Communications

We talk about the benefits of content marketing quite a bit, simply because it serves as an effective way to demonstrate the value that your services can offer. While this applies to any service your MSP offers, it is particularly effective and important to diversify the means you have of getting your cybersecurity-related content out into the community and in front of your audience.

Post blogs, write emails, host events and webinars, share case studies, and use pay-per-click and social media advertisements all to share your message—in this case, the importance of cybersecurity protections and how you can help businesses manage them—to your prospects. The more means you have to get your very important message in front of your audience, the more likely it’ll sink in.

Lean on Data

Let’s say you were considering a new product or service… you’d probably want to know as much about it as possible, wouldn’t you, with quantifiable information to lean on as support, right? Your prospects are going to feel the same way, so give them the quantifiable information that shows them the benefits you’re using to market your services.

Don’t Exaggerate

On a related note, be honest with the claims you make concerning your cybersecurity services. Report your statistics truthfully, as this will help you better develop relationships with your prospects and clients as you deliver on your promises.

Key TakeAways

Cybersecurity services are indispensable in today's digital landscape, and effectively marketing them can set your MSP apart. By understanding your audience, diversifying your communication channels, relying on data, and maintaining honesty in your marketing, you can successfully promote your cybersecurity services.

• Understand your target audience's priorities and pain points.
• Diversify your communication channels, including blog posts, emails, webinars, events, case studies, pay-per-click advertising, and social media.
• Use quantifiable data and statistics to demonstrate the benefits of your cybersecurity services.
• Maintain honesty and transparency in your marketing claims to build trust.
• Consider seeking expert assistance to optimize your MSP marketing efforts.

Cybersecurity is an Important Service—Let Us Help You Market It

We’ve spent considerable time drafting and fine-tuning marketing campaigns for all the services that MSPs offer, including cybersecurity-centric ones, in order to help our fellow managed service providers inform their prospects about the benefits to be had. If you’d like to hear about what we can help you accomplish, give us a call at 888-546-4384.