Pay-per-click (PPC) advertising is a great marketing strategy that any business - including a small to medium-sized MSP - would benefit from taking advantage of. The problem is that PPC is seen as this confusing, overcomplicated method that would be too difficult and expensive for a smaller business to handle.
A great way to see an improvement in your website traffic is to run pay-per-click (PPC) ads. These advertisements can help clients and prospects discover your MSP’s numerous service offerings, and even serve as a reminder of what you do if they’ve visited your website before.
It would be great if it were true, but unfortunately, not every person who visits your website is going to immediately convert and become a paying customer. They may like what they see, but be ‘stuck’ in their ways and not ready to convert from a break-fix IT model to managed services. Or, they may want to look at what their other options are in your local area.
If you’re familiar with the common digital marketing tactics, you have probably heard of pay-per-click (PPC) advertising. If you’re not, it’s essentially a way for you to promote your company online to your target audience while still keeping your marketing budget under control: you pay when a person clicks on your ad.
In the age of web 2.0, marketing has evolved from customers being told what to buy, to one in which business and customers have a conversation about which product is best suited for their needs. More often than not, this conversation occurs on social media.
So for example, let’s say you have a new service you wish to promote and are using social media to tell your customers about it. For this primer, we will refer to Facebook, but the same concepts apply to all types of social media marketing.
When enacting a marketing strategy, it is of considerable benefit to pay attention to metrics--key data and measurements that can provide you with invaluable insights. However, not all data qualifies as a metric, and not all metrics will make sense for all of your initiatives. As a result, it is crucial that you identify the metrics and key performance indicators that apply to each initiative.
As marketing has shifted to predominantly take place online, it is important to understand the tools available in order to best make use of them. Google AdWords is a prime example of a tool that can provide notable marketing benefits--although it may not be the right fit for everyone.
Part 7 of 7 - Expand your Reach with Lookalike Audiences on Facebook [Series]
Facebook Advertising is an excellent resource for business owners. Everything you need to run a successful advertising campaign is all in one place, including your audience. Did you run a successful advertisement, and aren’t sure where to turn? Re-run that campaign to the same audience, well it’s clone, with Facebook’s Lookalike Audiences!
Part 6 of 7 - Which Ad Works Best on Facebook? A/B Testing; [Series]
Facebook Advertising is a great way to raise brand awareness and increase your Facebook following. Sometimes your first advertisement might not yield the response you were hoping for. Wait! Don’t get rid of it, rework it with A/B testing.
Part 5 of 7 - Measuring the Performance of your Facebook Advertisement [Series]
ROI is always top of mind for business owners. Often it is difficult to calculate an accurate ROI for social media marketing. Luckily, Facebook makes tracking ROI simple with Ads Manager. The following will help you review the success of your Facebook Advertisement using Facebook’s Advertising Metrics (KPI’s - Key Performance Indicators).
Part 4 of 7 - Determining Your Facebook Advertising Budget [Series]
In the first part of this series, you may remember us discussing the affordability Facebook offers businesses. In fact, that is one of the many reasons Facebook advertising has become so successful. Any budget can be supported, but how far can your budget take you?
Part 3 of 7 - Creating an Ad [Series]
Facebook Ads have the ability to transform your company and dramatically increase your leads without destroying your budget. If you want to reach 1.55 billion Facebook users that could potentially turn into your clients, then Facebook Advertising is right for you. The following will tell you the preliminary steps you need to know to create a Facebook Advertisement of your very own!
Part 2 of 7 - Terminology [Series]
Even for an experienced marketer Facebook Advertising can be a little daunting without first understanding the basics. The first real step to learning anything new is understanding the terminology. When you’re setting up your first advertisement you’ll hear things like “custom audiences”, “impressions”, and “auto bid” and even in the appropriate context there might still be some confusion. The following is a brief overview of commonly encountered Facebook Advertising terminology to assist you in your Facebook Advertising endeavors.
Have you visited a website, left it and then had that company’s ads follow you around the web? This is a marketing tactic known as retargeting (also referred to as remarketing). Retargeting allows you to continue to pursue a suspect or lead who visited your website without converting by displaying ads about content viewed as they continue to browse other websites.
Part 1 of 7 - Why should I Advertise on Facebook? [Series]
You might be a bit, or a lot, skeptical of Facebook, not to mention using it for Advertising purposes. You’ve probably heard horror stories of a people losing money by advertising on Facebook. If so many people are losing money with advertising on facebook then why has it grown by 680% since 2010? It’s because it works! Want to know why it works?
As a managed service provider, you know that there are tons of people out there who have no clue how to manage their IT. That’s your niche in the business. You manage their technology, but your business also plays another vital role. You’re responsible for educating your clients about the numerous aspects of their IT infrastructure, as well as informing them about how managed services are helping them accomplish their business’s goals.