JoomConnect Blog

In any marketing, the success stories of your prior clients can make a particularly large impact on your marketing efforts… more so than pure statistics typically do. This is because client accounts help provide a sense of authenticity to the claims your marketing makes. Hence, precisely why client testimonials are so impactful. 

On top of that, there’s no denying that their impacts can be amplified by expanding them into full-blown case studies. Let’s go over how you can do so for your business’ benefit from start to finish… obtaining a testimonial, acquiring permission to expound upon it, and crafting an account that aligns with best practices.

Alright, let's cut straight to it. You’ve probably heard it, maybe even done it: buying up a ton of domain names packed with your favorite keywords.

BestMarketingAgencyAnytown.com TopWidgetsOnlineStore.com CheapAndBestLocalServices.com

The idea? Point them all to your main website and BOOM! Instant SEO superstardom, right? Watch those rankings climb!

Hold up.

Acquiring new clients—especially as a managed service provider—often commands significant attention and resources. However, a valuable pool of potential revenue could already be in your existing database: prospects who may have previously shown interest but have since become less engaged, or past clients whose contracts have lapsed.

Neglecting these dormant opportunities can be a costly oversight. A well-defined strategy for re-engagement not only offers a more efficient path to revenue generation but also leverages the prior investment made in initial outreach and relationship building.

SEO is important, but being found online goes beyond just whether or not your website is optimized. 

Let's talk about expanding your digital footprint beyond the confines of your own website. Building your reputation and authority outside of your website is where off-page Search Engine Optimization (SEO) comes in, and it's vital for attracting those high-value local clients.

As an expert in your field, you possess a wealth of expertise and valuable insights that can resonate deeply with your target audience, encouraging them to engage with you…but this may not be enough. You still need your audience to consume your content for it to offer value to your marketing efforts.

The challenge often lies in effectively distributing your content across the various channels your potential clients will use. This is where the strategic art of content repurposing emerges as a powerful ally. Let’s review some best practices for squeezing every drop of value from the content you deliver to your audience.