Wow! We are excited to be celebrating 15 years since the initial development of our JoomConnect platform. What started out as a login connection between ConnectWise and Joomla has grown into an assortment of marketing services for managed service providers by a managed services provider.
There is no denying that SEO can seem to be a little... nebulous at times. However, there are many ways to measure if SEO is working for your MSP: your analytics, search position, and of course conversions. Despite these tangible measurements, many M
Managed service providers can get real, quantifiable value from hosting an event for prospects or existing clients. Stick around because, by the end of this blog, you’ll be able to track the value your MSP receives from properly utilizing event marketing to pursue your goals.
I don’t have to tell you that, for the managed service provider, the sales cycle doesn’t have an end… it kind of just keeps going. While the finish line may seem to be signing a new contract, there’s a lot you still have to do to encourage continued and increased business with your new client. Much of it will depend on your ability to communicate with them.
From your sales team to all those who work with your clients regularly, everyone must remember a few critical practices when communicating with your clients and prospects.
To develop a strategic marketing approach, it helps to know where your strengths and weaknesses lie and how your opportunities compare to the threats you’ll face. This is the purpose of the SWOT analysis… it allows you to assess your internal and external factors so you can refine and improve your marketing of the managed services you offer.
Let’s explore what goes into a SWOT analysis and how to use it to your advantage, beginning with a breakdown of its most basic parts.
“Content is king.”
This is a relatively common piece of marketing advice, but what does it really mean?
Simple: Regarding your marketing, your content will communicate most of your message with your audience. It pulls traffic to your website, gives visitors a reason to be there, and gives them ample opportunity to reach out to you. That said, your content also represents your business, so let’s discuss how to ensure your content puts you and your company in the best possible light.
Modern marketing is essential to any business’ operations, making it even more critical that all marketing efforts are as effective as possible. Images can play a significant role in accomplishing this goal.
Let’s talk about how you can (and should) use images and other visual elements to make your content more engaging.
