The difference between success and failure isn’t just about how motivated you are. Most of us in the IT industry are very detail oriented, and it’s easy to get tangled up in the small details. Sometimes, getting stuck on the minutiae can really get in the way of launching and succeeding. Let’s talk about some common pitfalls MSPs often get stuck in that prevent them from driving business forward.
Referrals are the easiest, most cost-effective leads your MSP can get!
Whether your MSP has a $150,000/year marketing budget or shoestring marketing budget, referrals are always a reliable source of new prospects. A good referral campaign will incentivize your clients to refer you to their friends and colleagues, but a great referral campaign will give your clients something of value.
That’s the goal of this campaign.
You can’t always expect to fit a square peg into a round hole, and you can’t always expect an IT technician to be a great salesperson. However, if you equip them with the right tools, you can turn anyone into an upseller… even if they have little to no experience in sales.
