How many businesses in your service area do you think are out there that fit your ideal customer profile, but aren’t yet aware you exist? How many know of you, but aren’t yet aware of what managed services is, and how an outsource IT provider would benefit their business operations?
There are a few different ways that you can reach new potential clients who don’t know your business exists yet. One of those ways is by sending these clients direct mail pieces. Direct mail marketing is not only a great way to reach out to these new potential clients, but it can be used to touch decision makers at all stages of the buying process - even those who are already clients of yours.
If you’ve established social media pages but aren’t doing anything with them, you’re wasting so many valuable opportunities to connect with your target audience. This includes your clients, and even your prospects who decide to seek out more information about you.
One of the biggest mistakes that many small businesses make is to not attempt to seek out new clients. They hope that an ideal client will stumble across their company in a Google search, or maybe hear about them by speaking to another small business owner in the area. And yes, this definitely does happen. I’m sure that’s how you’ve gotten a lot of your clients.