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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
Chris Chase

Frequently Asked Questions About Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a great marketing strategy that any business - including a small to medium-sized MSP - would benefit from taking advantage of. The problem is that PPC is seen as this confusing, overcomplicated method that would be too difficult and expensive for a smaller business to handle.

Chris Chase

How to Retarget Website Visitors Using Facebook

It would be great if it were true, but unfortunately, not every person who visits your website is going to immediately convert and become a paying customer. They may like what they see, but be ‘stuck’ in their ways and not ready to convert from a break-fix IT model to managed services. Or, they may want to look at what their other options are in your local area.

Chris Chase

‘Facts’ vs. ‘Feels’: Creating the Right Balance for Your Marketing

The Super Bowl is a time where people watching TV actually pay attention to the commercials being shown. Even non-football fans will watch - just for the commercials! Some of these advertisements shown are more memorable than others.

Chris Chase

How to Market in An Oversaturated Digital World

In a survey conducted by eMarketer in 2017, 71% of respondents said that ads are more intrusive now than they were 3 years ago. And, they probably are. I’m sure you’ve noticed an increase in ads on your social media pages and as you browse the Internet. Part of this is because of how easy and affordable it is to advertise in the digital space. So, many different companies are dedicating the majority of their marketing budgets to digital marketing efforts.

Chris Chase

Social Media and the Rule of 7

Social media marketing, like all marketing, requires repeat viewings to enter the consciousness and equally important the subconscious of the audience. This is why there is the “Rule of 7” - the long-held belief that a potential customer needs to see your ad at least seven times before they are willing to commit to an action. Yes, there are impulse buyers, but they are the exception, not the rule. Most people take some time before they commit to a course of action and successful marketing demands you ‘touch’ them multiple times to reinforce your message.

Chris Chase

Will This Pushback Against Social Media Hurt Your Marketing?

I’m sure you’ve been to dinners with friends and family whom you haven’t seen in a long time, and EVERYONE, young and old, is glued to their cell phones and not really fully present. Instead, they’re busy taking pictures of their food, shooting short video snippets, and snapping pictures of the event - all for social media.

Chris Chase

7 Ways to Run a Non-Sales-Related Promotion

Like most people, when you hear the word “promotion,” you probably associate it with the words like “sale” and “discount.” And, while those words are often synonymous with promotion, they shouldn’t always be. Here are some examples of some non-sales-related promotions you can run to promote your company and its products and services.

Chris Chase

The Basics of Sales Promotions (2 of 2) - Advertising and Tracking

In the previous part of this two-part blog series, we went over the types of sales promotions that B2B marketers typically use to generate sales, and what you should be avoiding when designing the basic structure of your promotional campaign. This blog will go over how to get the word out about the sales promotion you are running, and ways you can track the success of your promotion.

Chris Chase

The Basics of Sales Promotions (1 of 2) - Framing

You probably have heard of the Four P’s of Marketing - Product, Price, Place, and Promotion. As an established company, you likely already have the first three P’s more or less figured out. The fourth P - promotion - can be a little bit more difficult to do, specifically when you are looking into running a sales promotion.

Chris Chase

Can You Spot the Differences? Advertising vs. Public Relations

Marketing, Advertising and Public Relations, they seem pretty similar but, like these two photos below, they’re actually different and you need make sure you focus on each in itself to maximize your company’s success. It’s easy to get confused about the differences between these as they all are essentially there to promote an organization and its products. However, as a business owner, you need to understand what each area involves and how it fits into the bigger picture - your success. Here, we will break down marketing, advertising and public relations, and explain why they’re important.

Chris Chase

A Beginner's Guide to Facebook Advertising - Expand your Reach with Lookalike Audiences on Facebook [7 of 7]

Part 7 of 7 - Expand your Reach with Lookalike Audiences on Facebook [Series]

Facebook Advertising is an excellent resource for business owners. Everything you need to run a successful advertising campaign is all in one place, including your audience. Did you run a successful advertisement, and aren’t sure where to turn? Re-run that campaign to the same audience, well it’s clone, with Facebook’s Lookalike Audiences!

Chris Chase

A Beginner's Guide to Facebook Advertising - Which Ad Works Best on Facebook? A/B Testing [6 of 7]

Part 6 of 7 - Which Ad Works Best on Facebook? A/B Testing; [Series]

Facebook Advertising is a great way to raise brand awareness and increase your Facebook following. Sometimes your first advertisement might not yield the response you were hoping for. Wait! Don’t get rid of it, rework it with A/B testing.

Chris Chase

A Beginner's Guide to Facebook Advertising - Measure the Performance of your Advertisements [5 of 7]

Part 5 of 7 - Measuring the Performance of your Facebook Advertisement  [Series]

ROI is always top of mind for business owners. Often it is difficult to calculate an accurate ROI for social media marketing. Luckily, Facebook makes tracking ROI simple with Ads Manager. The following will help you review the success of your Facebook Advertisement using Facebook’s Advertising Metrics (KPI’s - Key Performance Indicators).

Chris Chase

Why is My Promo Turning into an "Oh No"?

Promotions, such as sweepstakes, games, coupons, contests and loyalty programs, can be a great asset to your company’s success. However, they can also fall flat if you do not implement them properly. How do you know when your promotion has gone from fantastic to flat?

Chris Chase

Taglines and Slogans: Not So Cliche

How many times have you heard “built by people like you, for people like you” or “we do this, so you don’t have to.” These taglines are worn out, over-played and have fallen into the cliche pile. They lack branding and uniqueness. However, when we hear “just do it” we automatically think Nike. It doesn’t matter if you’re telling someone to just do something, you’re subconsciously thinking Nike.

Chris Chase

A Beginner's Guide to Facebook Advertising - Determining Your Facebook Advertising Budget [4 of 7]

Part 4 of 7 - Determining Your Facebook Advertising Budget [Series]

In the first part of this series, you may remember us discussing the affordability Facebook offers businesses. In fact, that is one of the many reasons Facebook advertising has become so successful. Any budget can be supported, but how far can your budget take you? 

Chris Chase

A Beginner's Guide to Facebook Advertising - Creating an AD [3 of 7]

Part 3 of 7 - Creating an Ad [Series]

Facebook Ads have the ability to transform your company and dramatically increase your leads without destroying your budget. If you want to reach 1.55 billion Facebook users that could potentially turn into your clients, then Facebook Advertising is right for you. The following will tell you the preliminary steps you need to know to create a Facebook Advertisement of your very own! 

Chris Chase

A Beginner's Guide to Facebook Advertising - Terminology [2 of 7]

Part 2 of 7 - Terminology [Series]

Even for an experienced marketer Facebook Advertising can be a little daunting without first understanding the basics. The first real step to learning anything new is understanding the terminology. When you’re setting up your first advertisement you’ll hear things like “custom audiences”, “impressions”, and “auto bid” and even in the appropriate context there might still be some confusion. The following is a brief overview of commonly encountered Facebook Advertising terminology to assist you in your Facebook Advertising endeavors.

Recent Comments
Chris Chase
It's hard to give you a number on that as it changes based on the ad, the demographics etc. You can get the costs right in FB when... Read More
Wednesday, 29 June 2016 00:02
Chris Chase

A Beginner's Guide to Facebook Advertising - Introduction [1 of 7]

Part 1 of 7 - Why should I Advertise on Facebook? [Series]

You might be a bit, or a lot, skeptical of Facebook, not to mention using it for Advertising purposes. You’ve probably heard horror stories of a people losing money by advertising on Facebook. If so many people are losing money with advertising on facebook then why has it grown by 680% since 2010? It’s because it works! Want to know why it works?

Chris Chase

Boosting Facebook Posts, Part 1: When to Boost your Facebook Post

You’ve done it! Your latest Facebook post has met with success and received likes, shares, and comments. Facebook’s algorithm now recognizes this higher-than-normal level of engagement and begins to organically display your post to more and more timelines. When you’ve got a hot post like this on your hands, give it a boost!

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