Thinking about trying PPC, but don’t know if it’s right for your MSP? Here are 10 of the most popular questions MSPs ask about PPC. Before you invest in PPC, take a moment to learn more about Pay-Per-Click marketing.
Pay-per-click (PPC) advertising is a great marketing strategy that any business - including a small to medium-sized MSP - would benefit from taking advantage of. The problem is that PPC is seen as this confusing, overcomplicated method that would be too difficult and expensive for a smaller business to handle.
Like most people, when you hear the word “promotion,” you probably associate it with the words like “sale” and “discount.” And, while those words are often synonymous with promotion, they shouldn’t always be. Here are some examples of some non-sales-related promotions you can run to promote your company and its products and services.
Is your MSP website having a problem keeping visitors on your site long enough to convert? Video is a great way to increase engagement, however only if it’s done correctly. Here are some best practices to incorporate video on your website and retain the attention of potential leads.
The Super Bowl is a time where people watching TV actually pay attention to the commercials being shown. Even non-football fans will watch - just for the commercials! Some of these advertisements shown are more memorable than others.
Want to create an experience for your business’ Facebook fans, but don’t have time to create and edit a video? Well, maybe Facebook’s Slideshow Ad is right for you! Facebook’s Slideshow Ads are easy to make and will be much cheaper than creating a video, giving you the benefits of video without any of the extra work and cost.
When it comes to marketing a managed service provider’s assorted benefits, a good brochure is something that you certainly want to have at the ready. However, “good” is an important factor to keep in mind. You need to be sure that the brochures you distribute are able to frame your services and your company in a good light.
The world is ever-changing and the marketing world isn’t exempted from that steady change. To keep your marketing up-to-date, we’ve summarized five digital marketing trends that will be key in 2020. Let's look ahead!
Effectively communicating and relaying information to visitors to your website is easier with marketing videos. Communicate your services, company culture, company values and anything else you think is important to your prospective and established customers via video. To the uninformed and unprepared mind, marketing videos may seem like a lot of work, but with some information and planning, your MSP website can start reaping the benefits of adding marketing videos to your website.
Videos are a great way for your MSP company to connect with your potential prospects and customers and increase the time spent on your website. A video is a quick and easy way to market your company, allowing you to introduce your company to the visitors of your website as well as showcase your products and any services that you perform. Let us tell you some reasons why your MSP website should be featuring marketing videos.
Part 1 of 7 - Why should I Advertise on Facebook? [Series]
You might be a bit, or a lot, skeptical of Facebook, not to mention using it for Advertising purposes. You’ve probably heard horror stories of a people losing money by advertising on Facebook. If so many people are losing money with advertising on facebook then why has it grown by 680% since 2010? It’s because it works! Want to know why it works?
Part 2 of 7 - Terminology [Series]
Even for an experienced marketer Facebook Advertising can be a little daunting without first understanding the basics. The first real step to learning anything new is understanding the terminology. When you’re setting up your first advertisement you’ll hear things like “custom audiences”, “impressions”, and “auto bid” and even in the appropriate context there might still be some confusion. The following is a brief overview of commonly encountered Facebook Advertising terminology to assist you in your Facebook Advertising endeavors.
Part 3 of 7 - Creating an Ad [Series]
Facebook Ads have the ability to transform your company and dramatically increase your leads without destroying your budget. If you want to reach 1.55 billion Facebook users that could potentially turn into your clients, then Facebook Advertising is right for you. The following will tell you the preliminary steps you need to know to create a Facebook Advertisement of your very own!
Part 4 of 7 - Determining Your Facebook Advertising Budget [Series]
In the first part of this series, you may remember us discussing the affordability Facebook offers businesses. In fact, that is one of the many reasons Facebook advertising has become so successful. Any budget can be supported, but how far can your budget take you?
Part 5 of 7 - Measuring the Performance of your Facebook Advertisement [Series]
ROI is always top of mind for business owners. Often it is difficult to calculate an accurate ROI for social media marketing. Luckily, Facebook makes tracking ROI simple with Ads Manager. The following will help you review the success of your Facebook Advertisement using Facebook’s Advertising Metrics (KPI’s - Key Performance Indicators).
Part 6 of 7 - Which Ad Works Best on Facebook? A/B Testing; [Series]
Facebook Advertising is a great way to raise brand awareness and increase your Facebook following. Sometimes your first advertisement might not yield the response you were hoping for. Wait! Don’t get rid of it, rework it with A/B testing.
Part 7 of 7 - Expand your Reach with Lookalike Audiences on Facebook [Series]
Facebook Advertising is an excellent resource for business owners. Everything you need to run a successful advertising campaign is all in one place, including your audience. Did you run a successful advertisement, and aren’t sure where to turn? Re-run that campaign to the same audience, well it’s clone, with Facebook’s Lookalike Audiences!
It would be great if it were true, but unfortunately, not every person who visits your website is going to immediately convert and become a paying customer. They may like what they see, but be ‘stuck’ in their ways and not ready to convert from a break-fix IT model to managed services. Or, they may want to look at what their other options are in your local area.
Social media marketing, like all marketing, requires repeat viewings to enter the consciousness and equally important the subconscious of the audience. This is why there is the “Rule of 7” - the long-held belief that a potential customer needs to see your ad at least seven times before they are willing to commit to an action. Yes, there are impulse buyers, but they are the exception, not the rule. Most people take some time before they commit to a course of action and successful marketing demands you ‘touch’ them multiple times to reinforce your message.
I’m sure you’ve been to dinners with friends and family whom you haven’t seen in a long time, and EVERYONE, young and old, is glued to their cell phones and not really fully present. Instead, they’re busy taking pictures of their food, shooting short video snippets, and snapping pictures of the event - all for social media.