5 Digital Marketing Trends to Look Out For in 2020
The world is ever-changing and the marketing world isn’t exempted from that steady change. To keep your marketing up-to-date, we’ve summarized five digital marketing trends that will be key in 2020. Let's look ahead!
Your business’ marketing initiatives should be up to date and constantly changing to fit the current trends. You should never be passive or inattentive when it comes to your marketing, lest you risk falling behind the rest and be labeled as “outdated” or “old school”. It is never a good thing to be seen as behind the times. To help keep you up on the latest trends, we have outlined five key digital marketing trends of 2020.
1. Social Media Commerce
Usually when one brings up social media in conjunction with marketing, it’s to use social media as a means of marketing, which is also something that you should be doing, but not what we will be discussing. In this case, one would use social media as the literal place of commerce. That’s right, throughout 2020, a lot of businesses will be using their social media platforms as places for customers to buy their products. Many platforms like Instagram and Facebook have made it possible to use your social media posts and ads to sell to your customers; allowing the customers to make purchases outside of your website. This is the trend we’ll see have the greatest rise as social media becomes increasingly popular.
An influencer is someone who has a sizable audience on social media, and uses the platform to encourage their followers to subscribe to their way of thinking about (in this case) specific products or services--think of what would also be called a thought leader. Using influencers to market your brand or product isn’t exactly new to businesses and it prevails even in 2020. This is especially true with the increasing popularity of social media, as more than 50% of Internet users say they follow some sort of celebrity or influencer account on social media. As such, businesses both big and small are using influencers to market their business and products. When picking your influencer you should aim for someone that shares an audience with you or someone who has an audience you would like to target. Another thing to consider is the size of the influencer’s fanbase. The larger the fanbase, you can rightly assume, the more you are going to pay for the service. Besides, it’s not necessary for you to use the most famous influencer. Instead, it’s smarter to choose the influencer that best represents your brand and culture.
Search engine optimization is definitely a trend we’ll see increasing in 2020 as 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. Having an SEO strategy is key if you want anything you do to and on your website to be searchable/discoverable. Optimizing your website and its content makes it easier for your current and prospective customers to find your business on the first page when they search for something related to content or services listed on your website, and thus increases your business’ visibility leading to an increase in traffic to your website.
More than half of marketers say that blog content creation is one of their top marketing initiatives for this year. A blog will help you establish your business as an industry expert as well as drive traffic to your website. It's important to ensure that your content is regularly updated and relevant, pointless and sparse updating will negatively impact blog subscriptions.
5. Video Content
Videos are a great way to provide important information about your business and display your company's values and culture, and are becoming increasingly popular as a means to share information. You can record and/or live stream any events you're hosting and make it available to those who couldn’t attend. A YouTube channel is great for both hosting and live streaming videos and should be considered by businesses when they start to create video content. 45% of marketers plan to add YouTube to their content strategy in the next year.
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