Show Up, Get Leads, Grow Your MSP

One Keyword, One Location, One Page This streamlined SEO solution is built for small businesses, especially those with lower budgets or those who are new to digital marketing. We focus on the essentials that move the needle by combining proven SEO strategies with transparent data. The goal is simple: help you show up in search results, attract more customers, and grow your business online.

What’s Included in SEO Basics

Even though this package is the bare minimum, we wanted it to be effective. It focuses on one keyword and one physical location to drive results. With targeted content, consistent backlinks, and monthly optimizations, it helps you build a stronger local presence over time. It’s simple, affordable, and designed to deliver steady growth for small businesses.

SEO-Driven Content The content we build in this tier isn’t really designed for your marketing (although you can opt to use it for that), but to trigger results from Google and capture traffic that’s using long tail keywords and specific intent. The content will typically be about 800-1200 words, with the goal of positioning you as an authority. You’ll be able to approve content and provide feedback on the content before it’s published.

Professional Backlinks A backlink is when another website links to you. This happens naturally on the Internet, but websites with higher Domain Authority (DA) provide more of a benefit. Professional Backlinks tend to have a minimum DA of 10, the average is around DA 30.

Small Business Search Engine Optimization We’ll optimize your website so that you can stand out among your local competitors and attract more customers. This tier is designed for either lower population areas or small niche businesses that don’t have a lot of aggressive competitors. This tier supports one physical location, additional locations are separate but can be added on.

What’s Included in SEO Bronze

We combine over a decade of data with our highly detailed 4-step research process to identify the best possible keyword targets for your SEO campaign. This includes running a full website audit on your existing site and establishing a prioritized action plan over the next several months.

More Time and Flexibility To be totally transparent, we price our SEO services based on the number of hours we put in each month. The larger the tier, the more time and effort we put in. This tier gives our team 10 hours a month to focus on your organization. That gives us adequate time to perform the tasks that are needed to help you rank among your competitors.

SEO-Driven Content Like our Basics tier, we generate onsite copy designed to increase your search ranking. This content might come in the form as blog posts or static page copy, FAQs, or adding to pages that already exist.

Professional Backlinks Backlinks provide authority to your website. We have a large backlink network we are able to utilize to help build authority to your website. These backlinks are typically ranked with a Domain Authority of 10-30.

Note that we can also provide even better premium backlinks, which may be crucial depending on the authority of your competition. This addon is sold separately.

Business Directories and Listings We manage and synchronize your business profile across 70 high-impact online directories to help build visibility, as well as publish your business information on local classified websites like Craigslist, and other bookmarking sites.

SEO for Businesses with More Competition If you have a lot of local competition, or you want to stand out locally from larger, regional competitors, this tier is for you. It gives our SEO team adequate time and resources to muscle through these more aggressive competitors.

This tier also helps us target more keywords and a wider range of services for more complex businesses.

What’s Included in SEO Silver

This tier provides our team with twice as much time and flexibility to focus on your SEO as Bronze. If you have more competitors than can fit on the first page of Google, or you have aggressive competitors that are out there trying to stay on top, this is a good place to start.

SEO is All About Effort Gone are the days where checking off every box on an SEO audit will guarantee you good results. Today, SEO is about building authority and providing plenty of content and aggressive optimizations over time. This tier provides a strong foundation that will help you rank and draw in more traffic when you are faced against competitors who are all trying to do the same thing.

SEO for Businesses with Aggressive Competition

The Gold Tier is a good fit for MSPs with actively aggressive competition at a local level, or you want to square up against competitors in a more metropolitan market such as Orlando, DC, NYC, or others.

This tier also helps us target more keywords, put more effort into the campaign, and cover a wider range of services for more complex businesses.

What’s Included in SEO Competitive Local

When you have multiple competitors fighting over page one, it becomes a game of cat-and-mouse to compete. In order to climb the ranks, you need to be doing more, and doing it better, than the other businesses in your space. With more time and effort dedicated to your SEO, we can help you rank higher, perform better, and attract more potential business.

Stay Competitive Whether you are competing against others in a large city or have to stand out against a nationwide competitor that acquired the other MSPs in town, SEO is vital for success. It’s important to stay aggressive, outshine your competition, and win more customers.

Build Strong Authority with High-Value Backlinks Our standard tiers come with professional backlinks that have a minimal Domain Authority of 10, and average around 30. Premium Backlinks tend to have a Domain Authority of 35 or higher, which means Google trusts them even more. A link from these sites can help boost your authority with Google, which in turn helps you climb the ranks against some of your more aggressive competitors.

Premium Backlinks are optional, but especially useful in large metropolitan areas, or when trying to rank against bigger companies that have much higher marketing budgets or a much longer history online. Depending on your competition and where you are trying to rank, we may suggest dedicating some budget towards getting anywhere from 1-5 Premium Backlinks each month.

Small Business Search Engine Optimization with Higher Authority Backlinks If you serve multiple locations, we typically recommend an additional budget for each, depending on the competition landscape. At a minimum, we’ll want to set up, optimize, and manage your local listings, and build content dedicated to that location (otherwise you will struggle to rank against the businesses that already exist in that area).

Most clients start seeing keyword movement in months two through five. You will start seeing meaningful traffic impact around month six to nine. After the first year, results compound — rankings become stickier and you keep earning traffic without proportionally more effort. We know that feels like a long runway. That is exactly why your competitors have not done it, which is exactly why you should.

Small markets are actually an advantage. There is less competition, which means your investment goes further and results come faster. Our Basics and Bronze tiers are specifically built for MSPs in lower-competition areas. We will tell you honestly during the audit if SEO is the right move for your specific market, and which tier makes sense.

National companies rank nationally. You rank locally. Google prioritizes local results for searches like 'managed IT services near me' or 'IT support [city].' That is your turf, and it is winnable. Our Gold tier is designed specifically for markets where you are up against bigger players with bigger budgets.

No. We work with MSPs on whatever platform their site is built on. That said, the more access we have to make on-page changes, the faster we can move. If your website is low on quality content, it might be a good idea to start with our Ultimate MSP Website first. We will walk through your strategy during the audit.

Rankings are not permanent. If you stop, competitors who keep going will eventually catch up and pass you. Think of it like staying in shape — the work you do compounds, but consistency is what keeps the results. Most clients who see real results stay because the ROI makes it a no-brainer.

The initial audit is free. We look at your current rankings, your competition, your website's technical health, and what it would realistically take to move the needle in your market. You walk away with a real picture of where you stand and what we would recommend — no pressure.