When Twitter was first established in 2006, the restrictions on a post’s character count were much more stringent compared to other social media platforms. While these restrictions have loosened, your social media marketing strategy for promoting your services as an MSP will need to evolve, asTwitter will be much different compared to other platforms.
For small business owners, Facebook is a powerful social media tool that you can - and should - utilize to your advantage, especially considering that 74% of users check their Facebook account at least once a day. By not using Facebook, you could be missing out on numerous opportunities to reach your target audience.
LinkedIn is a social media platform used by business professionals. As such, you need to make sure that your business’ presence on here best represents your company and brand.
As part of your MSP Marketing strategy, you need your social media presence to represent your company in a positive manner. By taking the time to properly set up and brand your pages, you can strengthen your brand authority and recognition amongst those who stumble upon any one of your social media channels.
Successful MSP marketing relies on social media, including Facebook: the social media platform that people love to hate. We’ve come across so many MSPs adamantly against this platform, despite the benefit that it can bring to their business.
Facebook’s countless daily users’ News Feeds are constantly being filled with a ton of updates and content. Wouldn’t it be great if your business’ ads could also feature on Facebook’s users’ feeds?
Social media is a real and prescient part of modern society, impacting far more than the social interactions that we have with our friends and peers. Nowadays, the way we represent ourselves online can have a very real influence on the workplace… leading many to question how legal it is for social media to impact one’s employment status.
Considering that Twitter has the fewest number of users compared to the other social networks they compete with—a relatively scant 330 million as compared to Facebook’s 2.8 billion—it’s fair to question if it is worthwhile to invest much time into using it for your marketing. Rest assured, it certainly can be. It all depends on how you utilize it. One effective way to communicate a lengthier message on the platform infamous for short messages is by using a tweet-thread.
Continuing our Facebook 101 blog series, today we will be discussing another of Facebook’s ad formats— Collection Ads. Facebook’s Collection Ads can be used to make it easier for people to discover, browse and purchase your products and services. A collection ad includes a cover image or video followed by four product images. When someone clicks on a collection ad, they'll see an Instant Experience—a fullscreen landing page that drives engagement and boosts interest.
You want your business to gain and keep the attention of your prospects and clients, don’t you? Social media is a perfect tool that businesses can use to do just that, especially Facebook! Using Facebook to market your business can help you build and engage with your audience in a bunch of different ways at an especially low cost. We highly recommend and encourage businesses of all sizes to take advantage of such a great marketing tool in their marketing efforts.
Twitter is an amazing social media platform that can provide you with a wealth of insight into your customers, competitors, and so much more. With its 145 million+ active users, Twitter is a powerful marketing tool for both large and small businesses. One neat feature on Twitter you may not have heard of is its Lists.
As a business, you want to gain the attention of potential customers. Social media offers a lot of benefits for business owners and can give you the exposure your business may need. This is a great place to build your audience and engage with them at a low cost, building your brand awareness and loyalty.
With the increased use of social media for marketing, there has also been an increase in engagement numbers for videos over photos. Video marketing has been growing with the use of social media platforms because videos allow users the ability to share more complex and in-depth stories with their viewers, more so than one photo can do. It’s particularly useful on one already visual-centric social media platform - Instagram.
As a business owner having a Facebook Business Page is the first step. The next is posting and actually engaging with your followers.
As long as you have privileges to post on behalf of your Facebook Business Page, you can take advantage of a lot of unique posting options that are sure to make your posts stand out. By using the free posting options you can increase your engagement with your customers, prospects, and followers.
Video marketing is an extremely powerful tool for managed service providers to take advantage of. If you’re using videos as you should be, you’ll have a large collection of videos throughout your website, all housed on your company’s YouTube channel.
Youtube is the video marketing hub in which to host all of your business’ videos. You want your YouTube channel to positively reflect your company so that those who find your page are impressed with what they see.
LinkedIn is the social media platform that makes it easy for your MSP to connect with business professionals who may be interested in your services, or are already taking advantage of them. If your company is not already on LinkedIn, then it’s time to join.
Whether you’re new to social media entirely or just new to using certain aspects of it as a business, you’ll probably admit that it can be a little complicated to use it effectively. There are a lot of ‘little things’ you need to know if you want to develop a strategy that actually sees noticeable, measurable results.
Pretty much every social media platform has paid options available to Business Accounts that can help increase the chance that their posts are seen by their target audience. Instagram is no exception.