Continuing our Facebook 101 blog series, today we will be discussing another of Facebook’s ad formats— Collection Ads. Facebook’s Collection Ads can be used to make it easier for people to discover, browse and purchase your products and services. A collection ad includes a cover image or video followed by four product images. When someone clicks on a collection ad, they'll see an Instant Experience—a fullscreen landing page that drives engagement and boosts interest.
You want your business to gain and keep the attention of your prospects and clients, don’t you? Social media is a perfect tool that businesses can use to do just that, especially Facebook! Using Facebook to market your business can help you build and engage with your audience in a bunch of different ways at an especially low cost. We highly recommend and encourage businesses of all sizes to take advantage of such a great marketing tool in their marketing efforts.
Twitter is an amazing social media platform that can provide you with a wealth of insight into your customers, competitors, and so much more. With its 145 million+ active users, Twitter is a powerful marketing tool for both large and small businesses. One neat feature on Twitter you may not have heard of is its Lists.
As a business, you want to gain the attention of potential customers. Social media offers a lot of benefits for business owners and can give you the exposure your business may need. This is a great place to build your audience and engage with them at a low cost, building your brand awareness and loyalty.
With the increased use of social media for marketing, there has also been an increase in engagement numbers for videos over photos. Video marketing has been growing with the use of social media platforms because videos allow users the ability to share more complex and in-depth stories with their viewers, more so than one photo can do. It’s particularly useful on one already visual-centric social media platform - Instagram.
As a business owner having a Facebook Business Page is the first step. The next is posting and actually engaging with your followers.
As long as you have privileges to post on behalf of your Facebook Business Page, you can take advantage of a lot of unique posting options that are sure to make your posts stand out. By using the free posting options you can increase your engagement with your customers, prospects, and followers.
Like a lot of your digital marketing, you want to focus on is getting your MSP’s SEO ranking up so that your business is on page one of Google. A great way to improve your ranking is to take advantage of video marketing. However, you must do it right. This means you optimize the videos that you upload on YouTube, a company owned by Google that can help you improve your search engine ranking.
Video marketing has become a power in its own in the marketing world, to a point that companies are specifically adding money to their marketing budget just for those videos.
LinkedIn is one more of those social media platforms that continues to grow. Using it can get your company name out there, and get potential employees in contact with you along with possible new clients.
Instagram is a great social media platform - one that your MSP can take advantage of. Since Instagram is owned by Facebook, there’s an additional step that you can take to enhance your social media marketing efforts: connect your MSP’s Instagram account to the company Facebook page.
Did you know that YouTube is the 2nd most visited website in the world? Almost 5 billion videos are viewed every day on YouTube, and that is not just the United States!
Nearly everyone is on Facebook. Because of that, so are many businesses, and it can be confusing how to go about managing a page for your business, and determining who should be allowed to do what. Today, we are going to go over the basics you should know before you hand out those roles to your staff or business partners.
Establishing a presence on Facebook is something you need to do as a business. You need to create and brand your pages, start pushing content to them, and (ideally) start using the different advertising features available through Facebook to drive traffic to where you intend it to go.
Does your MSP have an upcoming event? If so, then I’m sure you’re promoting that event to those who would be interested in attending. Have you considered doing this though a Facebook Event?
You want to provide greater value for your customers by fostering discussion related to technology issues that businesses in your service area face. You know that a lot of your audience is on Facebook, but you just can’t seem to generate the back-and-forth communication that you’re looking for on your page.
Video marketing is an extremely powerful tool for managed service providers to take advantage of. If you’re using videos as you should be, you’ll have a large collection of videos throughout your website, all housed on your company’s YouTube channel.
Facebook Ads are a great way to promote your company. The targeting capabilities that you can take advantage of allow you to get in front of those that you’re trying to reach. These capabilities only increase if you take advantage of Facebook Pixel.
It’s important to leave a positive impression on all those that encounter your business, no matter what way they encounter it. To make sure that your brand is represented as it should be, you need to take the time to set up and brand your social media profiles accordingly.
For small business owners, Facebook is a powerful social media tool that you can - and should - utilize to your advantage, especially considering that 74% of users check their Facebook account at least once a day. By not using Facebook, you could be missing out on numerous opportunities to reach your target audience.