When Twitter was first established in 2006, the restrictions on a post’s character count were much more stringent compared to other social media platforms. While these restrictions have loosened, your social media marketing strategy for Twitter will be much different compared to other platforms.
Part 2 of 4 - How to Use Twitter's's Algorithm to Your Advantage [Series]
As we’ve said many times before, any business-to-business marketing strategy has a place for social media activities. However, due to the algorithms these websites have in place to prioritize their content, you have to understand what each is looking for in order to make the best use of each. This second installment of our four-part series will focus on how to leverage Twitter’s algorithms to your advantage.
Twitter has been transformed by the B2B marketing community by offering another platform to engage with your audience, to address their questions, to contribute valuable knowledge, to accentuate what your company stands for. Every day there are opportunities that you could be embracing from being active on social media. Whether you turn these opportunistic moments into high-quality leads, well that is your prerogative.
Twitter has drastically changed the way B2B marketers communicate with their target audiences. In fact, it has become the top social platform for B2B brand mentions by providing another place for answering questions, engaging clientele and potential clientele, and for just showing who you are as a company. If you’re a business marketing to other businesses and not on Twitter, you’re definitely in the minority. A B2B Content Marketing Trends study from 2016 found that 87% of B2B marketers use Twitter to distribute content. B2B marketing on Twitter takes a lot more than just pushing content though.
Facebook! Twitter! LinkedIn! Google+! How do you know if a platform is necessary for your business? How do you even go about setting up an account? What do you post? Below is a pretty basic guide to getting started on social media, why the ‘Big 4’ platforms are important to you, and why posting to those platforms is important for marketing your business.
You've got your social media accounts set up, you have a handful of followers, and you are posting tweets and status updates several times a week. When you blog, you kick that out to your social media too. That's not a bad start for social media, but it's far from the point of using Facebook and Twitter, especially if you want to be the most outstanding MSP in your service area.