When Twitter was first established in 2006, the restrictions on a post’s character count were much more stringent compared to other social media platforms. While these restrictions have loosened, your social media marketing strategy for promoting your services as an MSP will need to evolve, asTwitter will be much different compared to other platforms.
Considering that Twitter has the fewest number of users compared to the other social networks they compete with—a relatively scant 330 million as compared to Facebook’s 2.8 billion—it’s fair to question if it is worthwhile to invest much time into using it for your marketing. Rest assured, it certainly can be. It all depends on how you utilize it. One effective way to communicate a lengthier message on the platform infamous for short messages is by using a tweet-thread.
Twitter is an amazing social media platform that can provide you with a wealth of insight into your customers, competitors, and so much more. With its 145 million+ active users, Twitter is a powerful marketing tool for both large and small businesses. One neat feature on Twitter you may not have heard of is its Lists.
Social media allows MSPs to reach millions of potential customers all over the world. However, most people don't want to be 'marketed' to. Moreover, they have various methods to tune out your message and your business from their Facebook feed. Take a moment to learn how to use social media to create leads without giving the impression you're 'marketing.'
If you use Twitter, you probably see that many of the posts in your feed contain hashtags. Accounts of individuals and brands alike use them. How should you?
Twitter has drastically changed the way B2B marketers communicate with their target audiences. In fact, it has become the top social platform for B2B brand mentions by providing another place for answering questions, engaging clientele and potential clientele, and for just showing who you are as a company. If you’re a business marketing to other businesses and not on Twitter, you’re definitely in the minority. A B2B Content Marketing Trends study from 2016 found that 87% of B2B marketers use Twitter to distribute content. B2B marketing on Twitter takes a lot more than just pushing content though.
Facebook! Twitter! LinkedIn! Google+! How do you know if a platform is necessary for your business? How do you even go about setting up an account? What do you post? Below is a pretty basic guide to getting started on social media, why the ‘Big 4’ platforms are important to you, and why posting to those platforms is important for marketing your business.
Twitter has been transformed by the B2B marketing community by offering another platform to engage with your audience, to address their questions, to contribute valuable knowledge, to accentuate what your company stands for. Every day there are opportunities that you could be embracing from being active on social media. Whether you turn these opportunistic moments into high-quality leads, well that is your prerogative.
Part 2 of 4 - How to Use Twitter's's Algorithm to Your Advantage [Series]
As we’ve said many times before, any business-to-business marketing strategy has a place for social media activities. However, due to the algorithms these websites have in place to prioritize their content, you have to understand what each is looking for in order to make the best use of each. This second installment of our four-part series will focus on how to leverage Twitter’s algorithms to your advantage.
You've got your social media accounts set up, you have a handful of followers, and you are posting tweets and status updates several times a week. When you blog, you kick that out to your social media too. That's not a bad start for social media, but it's far from the point of using Facebook and Twitter, especially if you want to be the most outstanding MSP in your service area.
