JoomConnect Blog

Part 1 of 4 - How to Use LinkedIn's Algorithm to Your Advantage [Series]

Social media is an excellent tool to use as part of a business-to-business marketing strategy. However, these websites utilize different algorithms to prioritize and order the content that is displayed first. In order to make optimal use of your social media accounts for maximum reach and visibility, you have to understand what these algorithms focus on. In our first installment of our four-part series, we will focus on LinkedIn, the business-centric social media network.

Part 2 of 4 - How to Use Twitter's's Algorithm to Your Advantage [Series]

As we’ve said many times before, any business-to-business marketing strategy has a place for social media activities. However, due to the algorithms these websites have in place to prioritize their content, you have to understand what each is looking for in order to make the best use of each. This second installment of our four-part series will focus on how to leverage Twitter’s algorithms to your advantage.

Part 4 of 4 - How to Use Instagram's Algorithm to Your Advantage [Series]

Social media can serve as a very potent business-to-business marketing tool, but each platform will require a mindful strategy in order to achieve peak reach and visibility. This strategy requires a basic understanding of the algorithms that each platform uses to deliver ts content, as each will focus on different priorities to rank its feed. In this fourth and final (for now) part of this series, we will examine how Instagram works, and how to best leverage it for B2B purposes.

Part 3 of 4 - How to Use Facebook's Algorithm to Your Advantage [Series]

When engaging in business-to-business marketing efforts, social media can be a very effective tool. However, in order for your efforts to have maximum reach and visibility, you have to have an appreciation of the different algorithms that power each of these networks and their content delivery. This is part three of our four-part series on the subject, in which we’re discussing the inner workings of Facebook.