Part 1 of 4 - How to Use LinkedIn's Algorithm to Your Advantage [Series]
Social media is an excellent tool to use as part of a business-to-business marketing strategy. However, these websites utilize different algorithms to prioritize and order the content that is displayed first. In order to make optimal use of your social media accounts for maximum reach and visibility, you have to understand what these algorithms focus on. In our first installment of our four-part series, we will focus on LinkedIn, the business-centric social media network.