With the increased use of social media for marketing, there has also been an increase in engagement numbers for videos over photos. Video marketing has been growing with the use of social media platforms because videos allow users the ability to share more complex and in-depth stories with their viewers, more so than one photo can do. It’s particularly useful on one already visual-centric social media platform - Instagram.
Pretty much every social media platform has paid options available to Business Accounts that can help increase the chance that their posts are seen by their target audience. Instagram is no exception.
Back in mid-2017, we talked about why and how B2B marketers should be on Instagram and using it to promote their company. Since Facebook has been constantly changing and evolving the platform over the years, we thought we’d give you some additional updates on how your MSP can market itself through the ever expanding image-centric platform.
Part 4 of 4 - How to Use Instagram's Algorithm to Your Advantage [Series]
Social media can serve as a very potent business-to-business marketing tool, but each platform will require a mindful strategy in order to achieve peak reach and visibility. This strategy requires a basic understanding of the algorithms that each platform uses to deliver ts content, as each will focus on different priorities to rank its feed. In this fourth and final (for now) part of this series, we will examine how Instagram works, and how to best leverage it for B2B purposes.
“A picture is worth a thousand words” -- we’ve all heard it before, but that old saying may be more true than ever with the rise in businesses using social media platforms, like Instagram, as a part of their marketing plan. In fact, "Instagram is used by 48.8% of brands - a number that is expected to rise to 70.7% by the end of 2017." If you don’t know what Instagram is or haven’t created a brand profile for your company on Instagram, you’ll soon be late to the party.
If you feel as if your company is not reaching out to your desired target audience or even that you are not getting adequate reaction and/or responses, then it is time to showcase your company to the over 400 million monthly active users of Instagram. In six short years, Instagram has overthrown Facebook and Twitter’s reign on social media communications. Instagram is not to be taken as a passing fad, as it has reached a global phenomenon status.