JoomConnect Blog

Let me ask you an important question: would you find a statement more impactful if it came from a business or if it was presented from the perspective of one of its clientele?

It's probably the second option. It only makes sense… even if it’s the business distributing it, the fact that someone else’s name is tied to a statement adds significant confidence that the contents are trustworthy. This is precisely why client success stories can be so compelling when featured in your marketing.

Let’s talk about how to use these powerful marketing tools for yourself, but first…

Let’s get this out of the way: you must communicate your message to the people you’re trying to convert into customers. These are the people who make up your leads, granted, but your leads are little more than a summation of data… notes you have about the businesses who may want to work with you.

However, you also mustn’t discredit your data on these leads, as it can easily be used to improve the message you share with the people receiving your communications. Let’s explore how you can do so via personalization.

Managed service providers can get real, quantifiable value from hosting an event for prospects or existing clients. Stick around because, by the end of this blog, you’ll be able to track the value your MSP receives from properly utilizing event marketing to pursue your goals.

Modern marketing is essential to any business’ operations, making it even more critical that all marketing efforts are as effective as possible. Images can play a significant role in accomplishing this goal.

Let’s talk about how you can (and should) use images and other visual elements to make your content more engaging.

If you want to build trust with your audience, you could do a lot worse than relying on testimonials. These accounts, straight from the mouths of your previously satisfied customers and clients, can easily bear much more weight than many—arguably most—other marketing efforts. After all, they are first-hand accounts of what someone can expect from working with you. That said, there are still ways that you can and should coax the best, highest-quality testimonials from your happy clientele. Let’s go over the four questions you should always ask while collecting customer accounts to accomplish just that.

There are a lot of decisions to make in any marketing effort you put out, many of which could be the difference between success and failure. Even more common, however, are the decisions where the difference is between success and great success. Obviously, the latter option would be preferable…so how can you identify the right path?

Simple… by utilizing something called A/B testing. Let’s discuss what it is and, more importantly, how to do it.

With so much focus on digital marketing nowadays, it can certainly be tempting to focus solely on these efforts… often, to the detriment of other forms, like print. We wanted to take a few moments to address this temptation and talk about how print marketing, specifically in the form of printed newsletters, still has a lot of value to offer businesses… particularly, managed service providers.

Case studies are a great example of marketing collateral that any business should consider using for various reasons. Let’s review a few of these reasons, then cover what a case study should provide and how to put it to use.

We recently ran a Lunch and Learn series talking to local businesses about essential cybersecurity protections and laws they needed to uphold. We learned quite a bit throughout this process—thanks in no small part to an obstacle that suddenly required us to make some significant changes in the middle of our series—and wanted to share what we learned here so you could take advantage of the lessons the next time you plan an event… or how we can help you directly.

Ensuring your lists are well-managed, whether for email or direct mail campaign use, is crucial in optimizing your marketing strategy. Yet, the time-intensive process of both building and maintaining a list makes it a task prone to be neglected. 

While it might be nice to think that your business can serve “anyone”—after all, being able to serve anyone means that you have the potential to work with everyone—this, unfortunately, isn’t the reality. Even the most accessible businesses will have certain clients that are inherently more valuable than others. These “ideal clients” are critical to identify, so let’s talk about how you can do so.

There are two kinds of customer feedback; both can be incredibly helpful to the business that pays attention to what is said. Negative feedback can help identify and correct shortcomings and friction in your processes, and positive feedback can be used to bolster your business’ marketing.

Let’s focus on the latter use case, discussing how you can use your clientele’s good feelings to benefit your marketing efforts and how to collect this feedback more effectively.

MSPs need to dress to impress when it comes to capturing new business. Why not make sure your sales efforts are equipped for success in the first place?

Having good marketing and sales collateral is one of the most effective means to boost your sales success. Let’s examine why this is so and how to make your collateral as impactful as possible.

When it comes to marketing, a campaign acts as a roadmap to achieve specific goals using certain strategies and tactics. In this article, we’ll explore four prevalent campaign types and when it is best to use them in your marketing endeavors. 

It might not be the first thing you would think of as a means of getting potential business in the door, but you could certainly do a lot worse than to host an open house as a managed service provider. Let’s go over why you might want to put on this kind of event, as well as a few tips and ideas to help you do so.

While digital marketing is a powerful avenue to utilize, it can often be supplemented with physical marketing initiatives. These physical initiatives can be a powerful means of marketing in their own right, and can serve as a powerful addition to an inbound strategy. We’ll explore some examples of physical marketing, and how they can be used to boost your overall efforts.

One of the topics that our marketing team is asked about the most is marketing lists, and how to build and maintain them. Keeping these lists updated is very important to your marketing endeavors, as the list’s contacts need to match the targeted audience for your marketing initiative. With the new year here, it’s a great time to review and revise your list. We’ve broken out a few of the major issues we run across.

A cold call is a useful way to initiate contact with a potential client… but having said that, it needs to be done properly. After all, we all know how frustrating unwanted calls can be, with so many spam calls still plaguing our telephones. So, what’s the key to successful cold calls in this age of call screening? Let’s break down the practices you should follow.

When it comes to marketing a managed service provider’s assorted benefits, a good brochure is something that you certainly want to have at the ready. However, “good” is an important factor to keep in mind. You need to be sure that the brochures you distribute are able to frame your services and your company in a good light.

We recently talked about what you need to do to get started putting together your own printed newsletter from scratch. Now, we’ll go over some extra things you can do to add a personal touch to your newsletter, and what you should be doing before your newsletters get printed and sent out to your mailing list.