Ensuring your lists are well-managed, whether for email or direct mail campaign use, is crucial in optimizing your marketing strategy. Yet, the time-intensive process of both building and maintaining a list makes it a task prone to be neglected.
JoomConnect Blog
Case studies are a great example of marketing collateral that any business should consider using for various reasons. Let’s review a few of these reasons, then cover what a case study should provide and how to put it to use.
We recently ran a Lunch and Learn series talking to local businesses about essential cybersecurity protections and laws they needed to uphold. We learned quite a bit throughout this process—thanks in no small part to an obstacle that suddenly required us to make some significant changes in the middle of our series—and wanted to share what we learned here so you could take advantage of the lessons the next time you plan an event… or how we can help you directly.
With so much focus on digital marketing nowadays, it can certainly be tempting to focus solely on these efforts… often, to the detriment of other forms, like print. We wanted to take a few moments to address this temptation and talk about how print marketing, specifically in the form of printed newsletters, still has a lot of value to offer businesses… particularly, managed service providers.
When it comes to marketing, a campaign acts as a roadmap to achieve specific goals using certain strategies and tactics. In this article, we’ll explore four prevalent campaign types and when it is best to use them in your marketing endeavors.
It might not be the first thing you would think of as a means of getting potential business in the door, but you could certainly do a lot worse than to host an open house as a managed service provider. Let’s go over why you might want to put on this kind of event, as well as a few tips and ideas to help you do so.
While digital marketing is a powerful avenue to utilize, it can often be supplemented with physical marketing initiatives. These physical initiatives can be a powerful means of marketing in their own right, and can serve as a powerful addition to an inbound strategy. We’ll explore some examples of physical marketing, and how they can be used to boost your overall efforts.
One of the topics that our marketing team is asked about the most is marketing lists, and how to build and maintain them. Keeping these lists updated is very important to your marketing endeavors, as the list’s contacts need to match the targeted audience for your marketing initiative. With the new year here, it’s a great time to review and revise your list. We’ve broken out a few of the major issues we run across.
A cold call is a useful way to initiate contact with a potential client… but having said that, it needs to be done properly. After all, we all know how frustrating unwanted calls can be, with so many spam calls still plaguing our telephones. So, what’s the key to successful cold calls in this age of call screening? Let’s break down the practices you should follow.
When it comes to marketing a managed service provider’s assorted benefits, a good brochure is something that you certainly want to have at the ready. However, “good” is an important factor to keep in mind. You need to be sure that the brochures you distribute are able to frame your services and your company in a good light.
We recently talked about what you need to do to get started putting together your own printed newsletter from scratch. Now, we’ll go over some extra things you can do to add a personal touch to your newsletter, and what you should be doing before your newsletters get printed and sent out to your mailing list.
These days you may think that direct mailers are a thing of the past. However, we would like to point out some great reasons to add a print newsletter to your MSP marketing strategy. With most businesses moving to digital marketing, we like to remember how important it is to send out direct mailers - in this case, printed newsletters - when you can.
We previously wrote a blog article about why direct mail isn’t dead. As a follow-up, we’d like to tell you how your company can effectively use direct mail pieces in your next MSP marketing campaign.
It seems now that nearly all business and marketing practices have gone digital, however the “old school” marketing method of sending direct mail is making a comeback. It is a surefire way of grabbing the attention of your leads.
These days the likelihood of an email being deleted before being read or being overlooked is very high. With direct mail you have a greater opportunity to create a lasting impact, giving the recipient the ability to directly see and touch the information that you send. The simple fact is that people like to get mail!
Direct mail is a measurable, targeted marketing strategy for reaching both your potential and existing customers. If you've tried direct mail in the past and only received mediocre results, don't be afraid to try again and again revising your approach. Use the tips below to help ensure your direct mail piece gets noticed!
There is one thing that can separate any cold call from the crowd: Knowledge. Knowing who your target is and what they need from you is the only way to prevent your call from being banished to the voicemail graveyard.
Chances are, you’ve received direct mail marketing, and it may have led you to consider utilizing it as a marketing tactic yourself, but you might have questioned how effective direct mail would be, and how you could possibly track its return on investment. The good news is that (if planned correctly) direct mail can have a significant, measurable influence on your marketing.
Few marketing endeavors are as nerve-wracking as hosting and/or attending a live event. Lunch and learns, webinars, podcasts, and trade shows are four events that have proven to be successful initiatives for managed IT service providers. Each type of event has different attributes that must be considered when deciding on which event is right for your MSP’s marketing goals. Here’s a breakdown of these four events to help you make the best choice.
In a world where so much of your marketing efforts are now conducted online, going back to producing physical marketing materials can seem a bit antiquated, especially when it comes to direct mail campaigns. Why should you waste money on marketing efforts that can only go to a limited number of people? How is it still possible in this day and age to achieve a ROI utilizing ‘snail mail’? Wouldn’t it just be easier to send an email?
Marketing is all about planning ahead. You want to plan for the expected and the unexpected so that your business can handle whatever comes its way. Call scripts enable you to do that.
Postcards are a highly effective direct mail piece that, if designed and utilized properly, can help a business get the results they are looking for. But, like many types of direct mail marketing, they are overlooked by small businesses who don’t see them as a feasible option.
But actually, achieving success with them is a more attainable goal than you may think.