We previously wrote a blog article about why direct mail isn’t dead. As a follow-up, we’d like to tell you how your company can effectively use direct mail pieces in your next MSP marketing campaign.
Print marketing is alive and well, and sending direct mail pieces through the mail can be an effective way to target leads, prospects, and clients.
Sponsoring events is a marketing strategy that is quickly gaining popularity across industry sectors, and is one of the fastest growing forms of marketing in the United States. Have you considered sponsoring an event in your local area?
Hosting or attending a live event to promote your MSP is a great way to get in front of your target audience. Whether you’re in-person or behind a computer screen, these events are a very powerful conversion tool that you should be taking advantage of.
As a part of the tech industry, you probably find it very tempting to steer away from most - if not all - forms of print marketing. A lot of managed service providers feel this way, and won’t bother to promote their company with anything but digital means.
There are a few different ways that you can reach new potential clients who don’t know your business exists yet. One of those ways is by sending these clients direct mail pieces. Direct mail marketing is not only a great way to reach out to these new potential clients, but it can be used to touch decision makers at all stages of the buying process - even those who are already clients of yours.
Small businesses are an integral part of the local community’s economy: they hire local people, and pay those people a wage that allows them to make purchases from businesses in the area. They serve the local businesses, and help them function through the products and services that they provide them.
Postcards are a highly effective direct mail piece that, if designed and utilized properly, can help a business get the results they are looking for. But, like many types of direct mail marketing, they are overlooked by small businesses who don’t see them as a feasible option.
But actually, achieving success with them is a more attainable goal than you may think.
Marketing is all about planning ahead. You want to plan for the expected and the unexpected so that your business can handle whatever comes its way. Call scripts enable you to do that.
In a world where so much of your marketing efforts are now conducted online, going back to producing physical marketing materials can seem a bit antiquated, especially when it comes to direct mail campaigns. Why should you waste money on marketing efforts that can only go to a limited number of people? How is it still possible in this day and age to achieve a ROI utilizing ‘snail mail’? Wouldn’t it just be easier to send an email?
While digital marketing is a powerful avenue to utilize, it can often be supplemented with physical marketing initiatives. These physical initiatives can be a powerful means of marketing in their own right, and can serve as a powerful addition to an inbound strategy. We’ll explore some examples of physical marketing, and how they can be used to boost your overall efforts.
Few marketing endeavors are as nerve-wracking as hosting and/or attending a live event. Lunch and learns, webinars, podcasts, and trade shows are four events that have proven to be successful initiatives for managed IT service providers. Each type of event has different attributes that must be considered when deciding on which event is right for your MSP’s marketing goals. Here’s a breakdown of these four events to help you make the best choice.
Chances are, you’ve received direct mail marketing, and it may have led you to consider utilizing it as a marketing tactic yourself, but you might have questioned how effective direct mail would be, and how you could possibly track its return on investment. The good news is that (if planned correctly) direct mail can have a significant, measurable influence on your marketing.
One of the topics that our marketing team is asked about the most is marketing lists, and how to build and maintain them. Keeping these lists updated is very important to your marketing endeavors, as the list’s contacts need to match the targeted audience for your marketing initiative. With the new year here, it’s a great time to review and revise your list. We’ve broken out a few of the major issues we run across.
It seems now that nearly all business and marketing practices have gone digital, however the “old school” marketing method of sending direct mail is making a comeback. It is a surefire way of grabbing the attention of your leads.
These days the likelihood of an email being deleted before being read or being overlooked is very high. With direct mail you have a greater opportunity to create a lasting impact, giving the recipient the ability to directly see and touch the information that you send. The simple fact is that people like to get mail!
Direct mail is a measurable, targeted marketing strategy for reaching both your potential and existing customers. If you've tried direct mail in the past and only received mediocre results, don't be afraid to try again and again revising your approach. Use the tips below to help ensure your direct mail piece gets noticed!