{*modulepos reg_form_popup*}



JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
Learn how your MSP can use traditional marketing efforts (direct mail, cold calling, face-to-face meetings, etc) to improve your marketing. 

MSP Marketing: Why Physical Marketing Should Work With Digital Marketing

While digital marketing is a powerful avenue to utilize, it can often be supplemented with physical marketing initiatives. These physical initiatives can be a powerful means of marketing in their own right, and can serve as a powerful addition to an inbound strategy. We’ll explore some examples of physical marketing, and how they can be used to boost your overall efforts.

Continue reading

What Shape is Your MSP Marketing Mailing List In?

One of the topics that our marketing team is asked about the most is marketing lists, and how to build and maintain them. Keeping these lists updated is very important to your marketing endeavors, as the list’s contacts need to match the targeted audience for your marketing initiative. With the new year here, it’s a great time to review and revise your list. We’ve broken out a few of the major issues we run across.

Continue reading

How to Make a Cold Call That Sparks a Fire

A cold call is a useful way to initiate contact with a potential client… but having said that, it needs to be done properly. After all, we all know how frustrating unwanted calls can be, with so many spam calls still plaguing our telephones. So, what’s the key to successful cold calls in this age of call screening? Let’s break down the practices you should follow.

Continue reading

Your Comprehensive Guide to Quality Brochure Creation

When it comes to marketing a managed service provider’s assorted benefits, a good brochure is something that you certainly want to have at the ready. However, “good” is an important factor to keep in mind. You need to be sure that the brochures you distribute are able to frame your services and your company in a good light.

Continue reading

How to Design the Perfect MSP Print Newsletter from Scratch (Part 2)

We recently talked about what you need to do to get started putting together your own printed newsletter from scratch. Now, we’ll go over some extra things you can do to add a personal touch to your newsletter, and what you should be doing before your newsletters get printed and sent out to your mailing list.

Continue reading

How to Design the Perfect MSP Print Newsletter from Scratch (Part 1)

These days you may think that direct mailers are a thing of the past. However, we would like to point out some great reasons to add a print newsletter to your MSP marketing strategy. With most businesses moving to digital marketing, we like to remember how important it is to send out direct mailers - in this case, printed newsletters - when you can.

Continue reading

5 Direct Mail Campaign Best Practices for MSP Marketers

We previously wrote a blog article about why direct mail isn’t dead. As a follow-up, we’d like to tell you how your company can effectively use direct mail pieces in your next MSP marketing campaign. 

Continue reading

6 Ways to Get Your Direct Mail Campaign Noticed

It seems now that nearly all business and marketing practices have gone digital, however the “old school” marketing method of sending direct mail is making a comeback. It is a surefire way of grabbing the attention of your leads.

These days the likelihood of an email being deleted before being read or being overlooked is very high. With direct mail you have a greater opportunity to create a lasting impact, giving the recipient the ability to directly see and touch the information that you send. The simple fact is that people like to get mail!

Direct mail is a measurable, targeted marketing strategy for reaching both your potential and existing customers. If you've tried direct mail in the past and only received mediocre results, don't be afraid to try again and again revising your approach. Use the tips below to help ensure your direct mail piece gets noticed!


Continue reading

Getting a Warm Response to a Cold Call

There is one thing that can separate any cold call from the crowd: Knowledge. Knowing who your target is and what they need from you is the only way to prevent your call from being banished to the voicemail graveyard.

Continue reading

How to Be Sure You're Getting the Most Out of Direct Mail

Chances are, you’ve received direct mail marketing, and it may have led you to consider utilizing it as a marketing tactic yourself, but you might have questioned how effective direct mail would be, and how you could possibly track its return on investment. The good news is that (if planned correctly) direct mail can have a significant, measurable influence on your marketing.

Continue reading

Choosing the Best Live Event for Your Marketing Goals

Few marketing endeavors are as nerve-wracking as hosting and/or attending a live event. Lunch and learns, webinars, podcasts, and trade shows are four events that have proven to be successful initiatives for managed IT service providers. Each type of event has different attributes that must be considered when deciding on which event is right for your MSP’s marketing goals. Here’s a breakdown of these four events to help you make the best choice.

Continue reading

Why Direct Mail Won’t Be Replaced by Email Anytime Soon

In a world where so much of your marketing efforts are now conducted online, going back to producing physical marketing materials can seem a bit antiquated, especially when it comes to direct mail campaigns. Why should you waste money on marketing efforts that can only go to a limited number of people? How is it still possible in this day and age to achieve a ROI utilizing ‘snail mail’? Wouldn’t it just be easier to send an email? 

Continue reading

Prepare Your Salespeople By Drafting Call Scripts (FREE RESOURCE)

Marketing is all about planning ahead. You want to plan for the expected and the unexpected so that your business can handle whatever comes its way. Call scripts enable you to do that.

Continue reading

How Community Involvement Can Help You Grow Your Business

Small businesses are an integral part of the local community’s economy: they hire local people, and pay those people a wage that allows them to make purchases from businesses in the area. They serve the local businesses, and help them function through the products and services that they provide them.

Continue reading

How to Best Use Postcards for Your Business

Postcards are a highly effective direct mail piece that, if designed and utilized properly, can help a business get the results they are looking for. But, like many types of direct mail marketing, they are overlooked by small businesses who don’t see them as a feasible option.

But actually, achieving success with them is a more attainable goal than you may think.

Continue reading

Why Postcards Are Such A Powerful Direct Mail Piece

There are a few different ways that you can reach new potential clients who don’t know your business exists yet. One of those ways is by sending these clients direct mail pieces. Direct mail marketing is not only a great way to reach out to these new potential clients, but it can be used to touch decision makers at all stages of the buying process - even those who are already clients of yours.

Continue reading

The Print Newsletter is Not Dead - Here's Why

As a part of the tech industry, you probably find it very tempting to steer away from most - if not all - forms of print marketing. A lot of managed service providers feel this way, and won’t bother to promote their company with anything but digital means.

Continue reading

Live Events: Before, During, and After

Hosting or attending a live event to promote your MSP is a great way to get in front of your target audience. Whether you’re in-person or behind a computer screen, these events are a very powerful conversion tool that you should be taking advantage of.

Continue reading

10 Reasons Why Your MSP Should Sponsor a Local Event

Sponsoring events is a marketing strategy that is quickly gaining popularity across industry sectors, and is one of the fastest growing forms of marketing in the United States. Have you considered sponsoring an event in your local area?

Continue reading

Direct Mail Isn’t Dead… Here’s How to Use It Effectively

Print marketing is alive and well, and sending direct mail pieces through the mail can be an effective way to target leads, prospects, and clients. 

Continue reading