We’ve spoken fairly frequently on the value of using visual content in your marketing efforts, but on the off-chance that you come across a marketing opportunity as you go about your day, are you really going to be lugging around the equipment to capture it? Probably not, but there is a good chance that you’ll have another invaluable tool: a smartphone.
We’ve often talked about how important it is to include visual content in your marketing materials. Of course, when we talk about visual content, we often mean images and photographs. This raises another question--if you plan to create your own images, does it make more sense to invest in an office camera, or to hire a photographer?
Part 3 of 3 - Crucial Legal Matters [Series]
The reason that checking this factor is so important is simple: not all stock images are beholden to the same rules. Different photographers and graphic designers will feel comfortable with their art being used for different purposes. As tempting as it may be to bend the rules (after all, what are the chances that they’ll find out?) you must not. The reasons why are long and all-encompassing.
Part 2 of 3 - Making the Image Represent You [Series]
As we’ve said before, one of the biggest drawbacks to using stock images is that they don’t really represent your brand, specifically. As a product that is meant to be commonly used, there’s a tendency for them to be generic, so they are able to represent anyone who wants to do so. If you’re trying to set yourself apart in someone’s mind, this doesn’t help you much. Yet in many cases you have more options than you might have realized to make a stock image into an ambassador for your brand.
Part 1 of 3 - Choosing the Image You Want [Series]
When it comes to giving your written content a little more ‘pop’ to boost engagement with your audience, one of the best things you can do is to throw a few photos in the mix. People are drawn to images, and will often read what is around them to add to the photo’s context. However, photo content of a high enough quality to share can be time-consuming to produce, and requires a certain degree of skill--and unless you happen to have a trained photographer on staff, professionals can be expensive to contract. Fortunately, there’s another option: stock photos.
Again and again you hear about the importance of content- custom content, relevant content, content in general, but what you aren’t hearing is that you need visual content. You do need visual content. Want to know why?