There are many approaches one may take in their marketing. Each approach has different levels of efficacy in different situations. For your MSP's long-term and sustainable growth, a compound marketing strategy is best.
When it comes to the marketing that businesses can put out there, there are generally two camps: there’s outbound marketing, and there’s inbound marketing. While both have their place and purpose, it benefits a business to know which strategy is in play in terms of any of their given initiatives. Let’s explore outbound and inbound marketing alongside one another to see how each could benefit your business’ promotional efforts.
As the COVID-19 virus continues to sweep its way through the world it is imperative that businesses remember and continue, with a little adjustment, their marketing efforts. When it comes to marketing your MSP, you can consider it a best practice to always be marketing your services. No matter what complications or difficult outside circumstances your MSP may face, you should always be marketing your business.
Marketing has two umbrella classification that most methods fall under, inbound marketing and outbound marketing. Here are five inbound marketing methods that we recommend using to market your MSP!
There are a few different ways that you can reach new potential clients who don’t know your business exists yet. One of those ways is by sending these clients direct mail pieces. Direct mail marketing is not only a great way to reach out to these new potential clients, but it can be used to touch decision makers at all stages of the buying process - even those who are already clients of yours.
We hope brochures are a part of your MSP marketing strategy - they are one of the best, most versatile pieces of marketing collateral that you could have...if they are designed and utilized correctly.
In the past, we’ve talked about basic marketing collateral that every small business should be using to promote themselves. One of the collateral pieces we discussed was brochures - something too many IT companies aren’t taking advantage of.
With marketing, there are so many methods that you can possibly utilize to promote your MSP and its service offerings. So, what SHOULD you be doing?
Procrastination - it’s a practice that many of us find all too familiar. When that task that we just don’t want to do is looming, we suddenly develop a talent for finding something else - anything else - to do instead, despite knowing the consequences. Why is it that we procrastinate at all, and on a related note, how can we stop (especially where our marketing is concerned)?
When we talk about building a marketing strategy, we’re not talking about what combination of individual initiatives that you’re going to be using to market your services and solutions. Rather, we’re focusing on what should take place before you begin selecting initiatives when you’re developing your overall marketing strategy.
While we may be skewed a little in favor of marketing, we understand that there are other business considerations that you have, all of which require the backing of some dead presidents. Of course, chances are that you only have so much money to commit to your business, so it helps to have an idea of how much you’ll need when it comes time to divvy it all up. Well, we aren’t accountants, but we know a thing or two about money where marketing is concerned - namely, how much you should probably be spending on it.