JoomConnect Blog

When a business owner types "IT support near me" into Google, they've already decided they have a problem. They're not browsing for ideas. They're evaluating vendors. Whether your firm is even in the conversation at that moment depends on something most IT businesses have barely touched since the day they set it up.

Most MSP websites have the same problem. They look professional enough, they load reasonably fast, and they list the services. Nevertheless, the phone isn't ringing, and the contact form stays quiet.

The instinct is to blame traffic. The real issue is almost always the website itself.

You can pour time and money into driving traffic to your website. But if visitors arrive and leave without taking a single action, you are running an expensive digital brochure. For small- to medium-sized businesses, especially managed service providers, your website should be your hardest-working sales tool, generating leads and building trust around the clock.

How many businesses in your service area match your ideal customer profile—but have no idea you exist? How many have heard of you, but don’t fully understand what managed services are or how outsourcing IT could make their operations safer, more efficient, and more predictable?

Webinars have come a long way, especially considering that the first webinar was basically a chat. Nowadays, these events are much more immersive, enabling businesses of all types—including managed service providers—to demonstrate their authority, build connections, and generate leads without sinking their marketing budget.

Let’s discuss how to set up these events, from the planning phase to execution, and how to follow up afterward.

While the exact numbers vary, one thing remains constant: generating and converting leads into sales requires time and effort. Much to the chagrin of sales managers and business owners, the majority of leads are not properly followed up on—if they’re followed up on at all. Roughly 20% of all leads are abandoned after the second follow-up attempt. Converting a lead into a sale requires nurturing, and nurturing takes time. Fortunately, there are ways to improve your follow-up process without bogging down your sales team.

Seeking out the right businesses for your managed IT service offering is critical to your success; otherwise, you’ll find yourself trying to make deals with people who simply aren’t the right fit. This means that you need to seek out these businesses mindfully and strategically.

Let’s break down how you can more effectively identify who makes up your ideal audience and optimally target them. 

Social media is a hugely helpful tool for businesses, especially those that function as providers for other companies. Using social media to promote your B2B operations helps you communicate directly with your target audience… provided your target audience actively follows you on your business profiles.

Let’s talk about ways you can organically build your business’ following (and, crucially, engagement) on social media.

Leads are an invaluable asset for any business, so generating the high-quality, engaged ones your organization needs to attract is essential. There are numerous ways to do so online, so let’s discuss some methods for encouraging these leads. 

A major point of your website is to attract prospective clients to your business, educate them about your services, and entice them to contact you for more information (or even sign up!). Of course, for this to happen, these prospects must first visit your website, contributing to the all-important metric known as traffic.

This is where your content can prove its worth. Let’s discuss using it to attract as much organic traffic as possible.

Little can be more frustrating than thinking you’re doing everything right, only for your desired outcome to elude you… for instance, if your marketing prospects aren’t being drawn in.

Let’s explore some potential reasons why your prospects aren’t converting and how you can resolve the issues that may be present. 

Email marketing is a supremely beneficial element of a managed service provider’s overall marketing strategy. Once you have permission to reach out to a contact via email, there are quite a few ways to use it to promote your business’ services.

One such way is through cold emails, but are they effective enough to bother with? Is there a more effective way you can send them?

The idea of marketing can be intimidating, particularly for small (or, yes, even medium-sized) businesses. After all, other work must still be done, and properly promoting your company and its services can drain your resources. That said, marketing is something that no business can go without.

We’ve strategized and tested different ways to execute marketing efforts most effectively, so we can confidently recommend a few marketing campaigns. In our experience, the five you’ll see below are essential to any MSP’s success.

The value of a good referral should not be underestimated. Not only do they help you acquire a new prospect without the typical marketing investments you would otherwise make, but they also typically enter your marketing funnel much closer to the purchase point than the average lead does.

However, don’t make the mistake of thinking that referrals will start flowing in without some effort on your part. Let’s discuss the processes you must adopt to encourage your clients to provide you with referrals.

Your business’ success is heavily influenced by your marketing. Similarly, your marketing’s success is heavily influenced by how accurately your marketing reaches who you want to be talking to… your prospects and even your current clients, your target audiences. They need your marketing to show them that your values align with theirs and that you’ll be invested in their success.

A quality email marketing list is essential for any business in the B2B space. However, compiling a list is a complicated, time consuming process. Because of this, many MSP companies will compile a list all at once, and then continue to use that same list for all of their future marketing needs. This mistake can negatively impact your marketing efforts.

Is your marketing agency promising to have your MSP show on page one? What happens when there is no longer a page one to shoot for? Learn more about Google’s changes to how they show top-performing websites.

Advertising on Facebook can seem like a daunting task for businesses that have just begun using Facebook’s many marketing tools. But we have compiled a guide, so to speak, of the many ad formats offered by Facebook. Their lead ads, in particular, allow you to run ads geared toward lead generation with lead forms on both Facebook and Instagram. You can create leads ads from your Facebook Page or from Ads Manager. 

Content is king when it comes to getting and keeping Google’s attention, but the big question is what content? By addressing client pain points, MSPs can develop content that connects with potential leads and helps market their services.

Marketing your MSP is more than getting your name recognized, it is about developing a reputation that inspires potential customers to contact you. While marketing is critical, there are some things that you may not be doing to increase its effectiveness, and generate the leads you’re seeking.