As a business, you want to gain the attention of potential customers. Social media offers a lot of benefits for business owners and can give you the exposure your business may need. This is a great place to build your audience and engage with them at a low cost, building your brand awareness and loyalty.
As a business owner having a Facebook Business Page is the first step. The next is posting and actually engaging with your followers.
As long as you have privileges to post on behalf of your Facebook Business Page, you can take advantage of a lot of unique posting options that are sure to make your posts stand out. By using the free posting options you can increase your engagement with your customers, prospects, and followers.
Video marketing has become a power in its own in the marketing world, to a point that companies are specifically adding money to their marketing budget just for those videos.
Nearly everyone is on Facebook. Because of that, so are many businesses, and it can be confusing how to go about managing a page for your business, and determining who should be allowed to do what. Today, we are going to go over the basics you should know before you hand out those roles to your staff or business partners.
Establishing a presence on Facebook is something you need to do as a business. You need to create and brand your pages, start pushing content to them, and (ideally) start using the different advertising features available through Facebook to drive traffic to where you intend it to go.
Does your MSP have an upcoming event? If so, then I’m sure you’re promoting that event to those who would be interested in attending. Have you considered doing this though a Facebook Event?
You want to provide greater value for your customers by fostering discussion related to technology issues that businesses in your service area face. You know that a lot of your audience is on Facebook, but you just can’t seem to generate the back-and-forth communication that you’re looking for on your page.
Facebook Ads are a great way to promote your company. The targeting capabilities that you can take advantage of allow you to get in front of those that you’re trying to reach. These capabilities only increase if you take advantage of Facebook Pixel.
For small business owners, Facebook is a powerful social media tool that you can - and should - utilize to your advantage, especially considering that 74% of users check their Facebook account at least once a day. By not using Facebook, you could be missing out on numerous opportunities to reach your target audience.
You want your social media presence to represent your company in a positive manner. By taking the time to properly set up and brand your pages, you can strengthen your brand authority and recognition amongst those who stumble upon any one of your social media channels.
Facebook: the social media platform that people love to hate. We’ve come across so many business owners so adamantly against this platform, despite the benefit that it can bring to their business.
All businesses, especially any IT company like Managed Service Providers are, should definitely be on Facebook. Unfortunately, when you go to set up your company’s business page, you need to be signed in to an existing user profile.