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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
Learn how to get your MSP noticed by the search engines.

MSP Marketing Lesson: How to Deal with Google Search Console Errors

Have you received a notification email from Google telling you that there is something wrong with your website? Instead of panicking, take a moment to ask whether or not you should be concerned. Here are three common issues that may not be as critical as you think.

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Why Is Page Position Essential For Your MSP Marketing?

There is nothing more disconcerting than checking your MSPs website page positioning only to find that while you once were on page one, you find yourself pushed down to page 6. Instead of panicking, here are some steps you can take to regain your standing, and your leads.

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MSP Marketing's Frequently Asked Questions About SEO

Looking to rank your MSP Website higher, but not sure where to start? Here are fourteen frequently asked questions that should better help you understand what SEO is and how it can help your business attract traffic to your website, increase your rank, and ultimately generate leads.

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5 Steps to Reduce Your Bounce Rate

If you’ve ever received an SEO audit or looked at your analytics, a portion should measure your bounce rate. Your bounce rate can reflect engagement, and if it is too high, it may mean that your content is not resonating with your audience and they are leaving your website before they have a chance to convert. Here are five things you can do to reduce your bounce rate.

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How to Optimize Your Google Business Profile: Part 4

If you’ve been following our series, you're aware we’ve been exploring Google Business profiles and the ways you can best optimize your profile to suit your business’ needs. Now, we are going to explain how to get started with claiming your business’ profile.

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When an MSP Blog Goes Wrong

If your blog is attracting the wrong type of traffic, the best option could be to unpublish it. Read on to learn why deleting traffic-generating blogs may be the best thing you can do for your SEO.

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MSP Marketing: Direct Versus Organic Traffic

Are you following your traffic via your Google Analytics but are unsure of what it all means? Does it matter if it’s organic, direct, or something else? In this blog, we break down the difference between traffic sources and why it matters to how you market your MSP.

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MSP Marketing: How to Optimize Your Google Business Profile: Part 1

When it comes to your business’ visibility online, your search engine optimization (SEO) strategy plays an absolutely critical role. While SEO is influenced by a lot of different factors, we wanted to focus on one way you can boost it: your Google Business profile.

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MSP Marketing: How to Optimize Your Google Business Profile: Part 2

When it comes to Google Business Profiles and Google’s algorithm your business’ visibility may depend on how good your business’ profile is. We further explain how to optimize your profile to not only comply with the practices demanded by the almighty Google Search algorithm but also provide searchers with the exact information they need. 

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MSP Marketing: How to Optimize Your Google Business Profile: Part 3

Your business’ online web presence is directly related to how extensive your SEO strategy is. As you by now know, a good way to improve and manage your SEO is your business’ Google Business profile.

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MSP Marketing: When You Should Unpublish a Blog Post

One of the biggest pitfalls MSPs have when attracting leads is that many small businesses don’t know what an MSP is, let alone what it does. Your MSP blogs are crucial because not only do they answer the questions potential leads have, but they also introduce them to what an MSP does.

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MSP Marketing: Is Your MSP Attracting Local Leads?

Is your MSP having difficulty showing up for searches in local locations? Instead of adding keywords of cities to your website, let Google and local searchers know your MSP is serving their area. Here’s how.

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MSP Marketing: Why are My MSP Competitors Ranking Better?

Are you doing everything right to market your MSP, but still ranking below competitors who seem to be doing everything wrong... at least according to what Google says? Learn why an out-of-touch competitor is doing well and what you can do to exceed them.

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Using Content To Supercharge Your MSP Marketing

Here's a beautiful thought, what if your clients and prospects actually looked forward to receiving your marketing material? What if customers spent more time reading your company newsletter than reading their favorite magazine? What if instead of tossing your newsletter in the junk mail pile, customers filed it away as a helpful resource? This kind of customer connection is possible with content marketing.

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I Don’t Feel SEO is Working for My MSP Marketing

There is no denying that SEO can seem to be a little... nebulous at times. However, there are many ways to measure if SEO is working for your MSP: your analytics, search position, and of course conversions. Despite these tangible measurements, many MSPs don’t feel their SEO is working. Before you call it quits, here are some questions to answer before you give up on your SEO.

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Internal Links are Essential for MSP Website Success

The purpose of your website is to promote your managed IT services. However, you can’t promote your MSP if you can’t keep visitors on your site. Internal links allow visitors to learn more about your services by visiting other pages you direct them towards. The longer a visitor stays on your website, the greater your chance to turn them into customers.

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How to Write a Successful MSP Marketing Blog

Creating content for your MSP marketing blog doesn’t have to be an area of trepidation. You’re the best advocate and resource for what makes the services you provide as an MSP unique, you just need to give your audience a reason why they should choose you. Your blog is the perfect opportunity to show your experience, ideas, and why you’re the best at what you do.

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Why Content is King, and What This Means for MSP Marketing

The phrase “content is king” originally stems from an essay by the same name, written by Bill Gates and published on the Microsoft website back in January of 1996. In this essay, Gates described his prediction of the future of the Internet as a marketplace for content. 

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What Is Schema Data and How Can It Help Your MSP Marketing?

There are three basic forms of SEO—Technical SEO, On-Page SEO, and Off-Page SEO. On-page SEO is the content you create to solve people’s problems. Off-Page SEO are things you are doing outside of your website to increase your visibility. Technical SEO are the things you do in the “backend” of the website, and while not as prominent as the content, it is just as important. Schema Markup (Structured Data) should be part of your technical SEO, as it can provide your MSP website the visibility it needs to stand out from the competition.

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Why Blogging is Essential to Your MSP Marketing Strategy

When working to determine your MSP marketing plan for the year, you may be overwhelmed at the many different options that you are faced with. There are so many choices! However, there’s one foundational strategy that you should start with if you want to propel the rest of your MSP marketing strategy forward: blogging.

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