Search Engine Optimization is one of those things that can seem both straightforward and soul-crushingly convoluted all at once. Google tells us “just make a great website with good content” and yet there are hundreds of intricate metrics that Google uses that they don’t tell you about. Then you have experts claiming to know the secret sauce, or people claiming to have access to some mythic back door to Google, or others boasting their success based on one little thing they did.
There are a lot of ways to get lost in the weeds when it comes to SEO, but there is one particular mistake that MSPs make that truly ends up costing them a lot of money, and in the end, doesn’t guarantee any sort of success.
