A SMART goal or S.M.A.R.T goal is a goal that is written in a way that makes it clear what exactly you’re trying to accomplish, when, why, and how. First introduced in the ‘80s, this methodology is designed to help you establish goals in a way that your brain can transfer into actions - enabling you to better achieve the results that you are looking for.
Thinking about trying PPC, but don’t know if it’s right for your MSP? Here are 10 of the most popular questions MSPs ask about PPC. Before you invest in PPC, take a moment to learn more about Pay-Per-Click marketing.
Pay-per-click (PPC) advertising is a great marketing strategy that any business - including a small to medium-sized MSP - would benefit from taking advantage of. The problem is that PPC is seen as this confusing, overcomplicated method that would be too difficult and expensive for a smaller business to handle.
It’s no secret at this point that social media is a useful tool for business marketing, effectively without exception. However, determining which of the available platforms is best for you to use to promote your offering as a managed service provider may be a little more challenging.
Let’s examine the benefits of utilizing social media as an MSP, before examining how each platform can be most effectively used.
Let me ask you a question: how much does your average client know about IT?
This question is an important one to keep in mind, as it can help keep you from creating an echo chamber where your marketing is concerned. Let’s examine the concept of an MSP marketing echo chamber, and what you can do to avoid one’s influence.
Whether you are just a one or two-person IT shop or you have dozens of technicians and specialists, marketing your MSP isn’t necessarily going to come naturally. When we get introduced to new MSPs, we always ask what they’ve been doing for their marketing up until now, and the answer is almost always the same—word of mouth.
There are many benefits to creating a marketing plan before you launch an initiative. A plan serves as an invaluable tool for thought organization and helps establish a course of action for the company to follow. What’s more, it provides you with valuable insights and knowledge to draw from as you design your campaign, starting with an improved perspective of your market.
There are several options available to MSPs to market their business and services, from social media to blog content to direct mail. With so many options available to your MSP, you may find it hard to know where to begin with your marketing. We recommend developing a documented marketing strategy to make sure your MSP marketing has a clear purpose and a schedule with time and resources to execute the initiatives.
In Part 1 of this blog, we discussed what exactly SMART goals are; specifically, what your marketing goals need to be considered SMART. This next part of our blog will go through how to turn the common vague goal of “increasing revenue” into a SMART goal that you can use for your next marketing campaign.
When you’re struggling to attract business, promoting your MSP may seem not as important as keeping the lights on. However, if you don’t market your MSP, you won’t be able to attract the audience needed to generate the leads you need to keep your business running. Fortunately, there are some methods and tools you can use to promote your MSP without breaking the bank.
There are many approaches one may take in their marketing. Each approach has different levels of efficacy in different situations. For your MSP's long-term and sustainable growth, a compound marketing strategy is best.
MSP Marketing collateral is a collection of media that is used to support the sales of a company’s products or services. The primary purpose of marketing collateral is to showcase your business’ products and services in an informational but attractive way, while at the same time expanding your credibility. The collateral you use should support your overall marketing efforts.
One of the first reactions that many businesses have to reduced operations is to reduce their own costs. While there isn’t anything wrong with this strategy, per se, it is important that you don’t set your business back further by limiting its marketing. Let’s explore why this is.
Time is often a key ingredient for things to turn out well. The longer cheese ages, the better it is often considered to be, and the longer a 401k has to build and mature, the better off one will be later on. In many ways, an effective MSP marketing campaign works in the same way - it takes time to build up and optimize your efforts before they’ll crystallize into successful conversions.
As an MSP marketing agency, we have gotten to know managed service providers from around the world. Through the many relationships that we have built over the years, we have noticed some common hardships that these businesses experience on a regular basis in relation to their marketing - some of which we even experienced ourselves in the early years of running our own IT company!
Businesses of all sizes and all industries recognize at least in part that they need to promote themselves if they want to find new customers and grow their company. However, even if they recognize this, it doesn’t mean it is actually happening.
Since you’re currently reading one of our marketing blogs, it’s more than likely that you’re interested in marketing your company. To do that effectively - that’s a whole other story! Many of our clients have come to us after attempting to market their MSP, but failing. No judgments here - marketing can be quite difficult if you don’t have the experience in doing so.
When working to determine your MSP marketing plan for the year, you may be overwhelmed at the many different options that you are faced with. There are so many choices! However, there’s one foundational strategy that you should start with if you want to propel the rest of your MSP marketing strategy forward: blogging.
Marketing your MSP may seem like a huge endeavor, or that you need to be a marketing mastermind to actually effectively market your business, but that is not true. If done right, marketing can be done without any stress or hassle. Where do you start? With a plan of course!
In this four-part blog series, we’re going to talk about what it takes to market and grow your MSP. We’re going to look at this from the perspective of a small IT company, but expand outwards to be inclusive for more established managed service providers.
Throughout this series, we’re going to cover the following topics:
