Imagine this: you’re talking with a business owner and potential client that could be quite lucrative for your MSP. This business owner is unfamiliar with the types of solutions that he needs to keep his business technology operational and protected from any potential threats.
When you’re struggling to attract business, promoting your MSP may seem not as important as keeping the lights on. However, if you don’t market your MSP, you won’t be able to attract the audience needed to generate the leads you need to keep your business running. Fortunately, there are some methods and tools you can use to promote your MSP without breaking the bank.
Your IT company may have been able to skate by for years with just an office space and a very basic company website. You had a steady flow of customers coming in. Maybe there were a few slow months here and there, but nothing you couldn’t weather by waiting it out until things picked up again.
One of the first reactions that many businesses have to reduced operations is to reduce their own costs. While there isn’t anything wrong with this strategy, per se, it is important that you don’t set your business back further by limiting its marketing. Let’s explore why this is.
Your MSP’s marketing strategy and implementation is an important factor to its success. This means that it is just as important to find the right agency to assist you with your marketing - especially if marketing isn’t necessarily in your wheelhouse.
Hosting or attending a live event to promote your MSP is a great way to get in front of your target audience. Whether you’re in-person or behind a computer screen, these events are a very powerful conversion tool that you should be taking advantage of.
There are a few prerequisites to being a good managed service provider. Of course, you have to provide your clients service, and your delivery needs to be proactive. One of the most important considerations, however, is to have clients to provide services to. This means you are going to have to generate the leads to nurture into these clients. Let’s discuss how to do that.
It’s important to have active social media accounts, but generating posts for your social media business pages is a LOT of work. You don’t want to be rushing to write some posts during a busy time of the quarter or trying to scramble to push out a post on a holiday in which you’re not in the office.
Since you’re currently reading one of our marketing blogs, it’s more than likely that you’re interested in marketing your company. To do that effectively - that’s a whole other story! Many of our clients have come to us after attempting to market their MSP, but failing. No judgments here - marketing can be quite difficult if you don’t have the experience in doing so.
Businesses of all sizes and all industries recognize at least in part that they need to promote themselves if they want to find new customers and grow their company. However, even if they recognize this, it doesn’t mean it is actually happening.
As an MSP marketing agency, we have gotten to know managed service providers from around the world. Through the many relationships that we have built over the years, we have noticed some common hardships that these businesses experience on a regular basis in relation to their marketing - some of which we even experienced ourselves in the early years of running our own IT company!
In Part 1 of this blog, we discussed what exactly SMART goals are; specifically, what your marketing goals need to be considered SMART. This next part of our blog will go through how to turn the common vague goal of “increasing revenue” into a SMART goal that you can use for your next marketing campaign.
A SMART goal or S.M.A.R.T goal is a goal that is written in a way that makes it clear what exactly you’re trying to accomplish, when, why, and how. First introduced in the ‘80s, this methodology is designed to help you establish goals in a way that your brain can transfer into actions - enabling you to better achieve the results that you are looking for.
If your resolution for 2019 was to improve your company’s marketing efforts, you need to adjust your marketing strategy from 2018 and put your best foot forward to keep up with current and future marketing trends. Making your adjustments now rather than later is more important than you think. Due to technological advancements, the capabilities at your disposal are changing extremely rapidly -- failing to keep up with them will make your business fall behind.
Businesses everywhere are learning what many cultures have known for millennia: one of the most powerful tools for creating a lasting impression is a simple story. In our Telling Stories series, we’ll explore why stories are such a powerful inclusion even to a B2B marketing strategy, and how you can incorporate them more into your own efforts. Here in Part 1, we’ll examine the benefits that story-based content can bring to a business-to-business initiative.
For a lot of the things you do as a business, you probably have specific processes to follow, and general plans if certain situations happen. There’s no reason why you shouldn’t for your marketing. And, in all actuality, you’ll be much better off if you do have some sort of plan to follow.
It’s easier than you think for small businesses to fade into obscurity. It’s been reported time and time again that 20% will fail within their first year, 30% within their second year, and 50% after five years of operation. You don’t want that to happen to your MSP. So, what can you do to make sure that (1) your current clients stay with you, and (2) you continue to bring in new clients?
The best thing to do is to never stop marketing.
With marketing, there are so many methods that you can possibly utilize to promote your MSP and its service offerings. So, what SHOULD you be doing?
In a recent survey of small business owners, the most frequent response to the question regarding the biggest challenge to running a small business was marketing.
So, what are the best marketing strategies for small businesses who are just starting out marketing themselves? What about for small businesses who are struggling to achieve a positive ROI with the marketing they are currently doing?