When a business owner types "IT support near me" into Google, they've already decided they have a problem. They're not browsing for ideas. They're evaluating vendors. Whether your firm is even in the conversation at that moment depends on something most IT businesses have barely touched since the day they set it up.
Take a look at your social media feed. When did you last post something?
If you have to scroll back weeks or months to find it, that's the first problem. The second is what's actually there when you do find it—and whether anyone who could hire you would have stopped to read it.
Most MSPs we talk to do not lack ideas for marketing themselves. They write a LinkedIn post here, send out a newsletter there, and maybe sponsor a local business event when the timing feels right. The effort is real.
The results, though, are harder to pin down.
When it comes to marketing, a campaign serves as a roadmap—aligning specific goals with the strategies and tactics needed to achieve them. While tools and platforms continue to evolve, the foundational campaign types that drive results remain largely unchanged.
In this article, we’ll explore four proven marketing campaign types, how they’re commonly used today, and when each one makes the most sense for your marketing efforts.
Let’s get this out of the way: you must communicate your message to the people you’re trying to convert into customers. These are the people who make up your leads, granted, but your leads are little more than a summation of data… notes you have about the businesses who may want to work with you.
However, you also mustn’t discredit your data on these leads, as it can easily be used to improve the message you share with the people receiving your communications. Let’s explore how you can do so via personalization.
SEO is important, but being found online goes beyond just whether or not your website is optimized.
Let's talk about expanding your digital footprint beyond the confines of your own website. Building your reputation and authority outside of your website is where off-page Search Engine Optimization (SEO) comes in, and it's vital for attracting those high-value local clients.
It’s one thing to attract new people to your business initially… it’s quite another to keep their interest over time and cultivate a professional relationship with them. As such, it is important that you look beyond pure engagement… past the sizzle, so to speak… when communicating with your audience.
You also need to consider how you should follow up on your engagement efforts to reach a sale and how to keep these new clients engaged with your services and interacting with you long afterward. Let’s discuss a few strategies you may consider in your attempts to do just that.
It’s one thing to deliver a message to an audience. It’s another thing entirely to have that audience believe and trust you, putting what you say into practice. The first just takes marketing. The second, however, requires you to have built up your perceived trustworthiness: your “ethos,” or credibility.
Let’s explore why credibility is so important to your business' success and how you can cultivate it among the audience you want to attract.
In many ways, a case study is one of the most powerful marketing tools that any business— especially one that serves other businesses—can use. Not only does it serve as a highly effective form of social proof, it also gives your existing marketing collateral another impactful deliverable—provided that it is put together properly. Consider this your complete guide to putting together and utilizing great case studies.
To successfully plan a business’ marketing initiatives, you must have a marketing strategy that determines how you’ll pull clients and customers in. This can be difficult for some trying to push their business-to-business services, if they are lacking a structured strategy to guide their efforts as they work to develop their brand. Let’s review some ways to simplify this process as you generate your strategies.
The idea of marketing can be intimidating, particularly for small (or, yes, even medium-sized) businesses. After all, other work must still be done, and properly promoting your company and its services can drain your resources. That said, marketing is something that no business can go without.
We’ve strategized and tested different ways to execute marketing efforts most effectively, so we can confidently recommend a few marketing campaigns. In our experience, the five you’ll see below are essential to any MSP’s success.
Email marketing remains one of the most popular ways businesses can nurture leads, build the necessary impressions to convert prospects, and maintain relationships with current clientele. With this popularity, however, comes plenty of competition for attention in recipients’ inboxes. This means you must do everything you can to make your email marketing as effective as possible.
Let’s review ten things we recommend you prioritize as you work toward this goal.
There is no one way to market a business. One can take dozens of approaches, each a better or worse choice in a given situation. Different tactics will produce different results depending on your industry, audience, offer, and reputation. However, a strategy focused on compound marketing efforts will—in most cases—be most beneficial to your growth and sustainability.
Let’s examine what compound marketing is and what makes it so effective.
While it might be nice to think that your business can serve “anyone”—after all, being able to serve anyone means that you have the potential to work with everyone—this, unfortunately, isn’t the reality. Even the most accessible businesses will have certain clients that are inherently more valuable than others. These “ideal clients” are critical to identify, so let’s talk about how you can do so.
MSPs need to dress to impress when it comes to capturing new business. Why not make sure your sales efforts are equipped for success in the first place?
Having good marketing and sales collateral is one of the most effective means to boost your sales success. Let’s examine why this is so and how to make your collateral as impactful as possible.
Cross-posting on social media is simply taking the same message or information and sharing it across multiple social media platforms. While this may sound simple enough for you to do as part of your marketing strategy as a managed service provider, there are certain things we recommend you do to make it as effective as possible—as well as certain things we strongly advise you not to do.
The benefits of including testimonials in your marketing mix are many, but you need to make sure you approach your testimonials correctly. They are much more than just quotes praising your past services. To find out why you need them--and how to get them--read on.
Email marketing is a hugely useful effort when you’re trying to accomplish any of various business initiatives, and there are plenty of ways that you can make it even more useful. Let’s run through some of our favorite email marketing tips that aren’t challenging at all to implement if you’re committed to enhancing your efforts through this medium.
While digital marketing is a powerful avenue to utilize, it can often be supplemented with physical marketing initiatives. These physical initiatives can be a powerful means of marketing in their own right, and can serve as a powerful addition to an inbound strategy. We’ll explore some examples of physical marketing, and how they can be used to boost your overall efforts.
We have a tendency to focus most of our attention on all the things you should do as you market your MSP services, but it is also important that we acknowledge that there are a few things that you absolutely need to do as well. This is according to the Federal Trade Commission.
