The benefits of including testimonials in your marketing mix are many, but you need to make sure you approach your testimonials correctly. They are much more than just quotes praising your past services. To find out why you need them--and how to get them--read on.
While digital marketing is a powerful avenue to utilize, it can often be supplemented with physical marketing initiatives. These physical initiatives can be a powerful means of marketing in their own right, and can serve as a powerful addition to an inbound strategy. We’ll explore some examples of physical marketing, and how they can be used to boost your overall efforts.
A case study can be a great way to accomplish many common marketing goals, from providing some convincing social proof of your value as a provider to simply having an engaging deliverable ready in your marketing arsenal. There is, however, one caveat: in order to accomplish any of this, a case study needs to be done right. With this article, we’ll give you a guide to what you need to focus on, start to finish, to produce great case studies.
We have a tendency to focus most of our attention on all the things you should do as you market your MSP services, but it is also important that we acknowledge that there are a few things that you absolutely need to do as well. This is according to the Federal Trade Commission.
FOMO, or the Fear Of Missing Out, can be a powerful motivator to accelerate the decision-making process. This is no less true when it comes to business decisions. As a result, you might be able to use FOMO to your advantage in your MSP’s marketing… so long as you do so responsibly.
While most might be familiar with the concept of a business’ code of conduct—the rules that their employees have to follow and comply with—fewer are likely aware of the concept of a code of ethics. Let’s go over what this kind of code covers, and how a friendly neighborhood IT team might develop one of their own.
Do you use emojis on a daily basis? Many people use emojis all day long, even many businesses in their marketing! Since today is ?World Emoji Day?, we figured we’d shed some light on the little icons that help us to really just drive a point home, and figure out how different brands use them in their marketing!
The hugely popular series of novels A Song of Ice and Fire - and more pertinent to this blog, HBO’s hit series Game of Thrones - aren’t exactly full of the best role models. However, this doesn’t mean that there aren’t some lessons to be learned about leadership, and presenting yourself as someone to be followed and trusted. One character in particular presents these lessons especially well, and should be emulated (well, to a point) as you embrace your role as leader.
A marketing strategy is the building block of a marketing plan. It lays out a clear, well-defined big picture plan to attract customers to your business by specifying long-term objectives, actions to be taken, and marketing tactics used to achieve marketing goals. B2B marketers often struggle to develop successful marketing strategies. 40% of the least effective marketers have no defined marketing strategy, and 56% of B2B marketers in the United States find it difficult to build their brand through the strategies they create.
For those new to marketing, it can be hard to formulate a plan. You’re starting from the bottom, behind all of your local competition who have been marketing their products and services for years. Where should you start? What do you need to do to make yourself noticed? Here are some places to begin.
A Drip Campaign is an effective marketing tactic during which a prospect is contacted repeatedly about products and/or services in an attempt to increase brand awareness, demonstrate authority, nurture leads, and drive referrals. A good drip campaign can be automated and sent out in bulk, as long as the messaging makes sense to the all of the recipients.