CREATE ACCOUNT

{*modulepos reg_form_popup*}

FORGOT YOUR PASSWORD?

*

JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.

5 Key Elements to A Successful Marketing Strategy

Fotolia_149050098_S_business_strategy_edited_square

A marketing strategy is the building block of a marketing plan. It lays out a clear, well-defined big picture plan to attract customers to your business by specifying long-term objectives, actions to be taken, and marketing tactics used to achieve marketing goals. B2B marketers often struggle to develop successful marketing strategies. 40% of the least effective marketers have no defined marketing strategy, and 56% of B2B marketers in the United States find it difficult to build their brand through the strategies they create.

Continue reading

10 Ways to Supercharge Your Email Marketing Efforts

10 Ways to Supercharge Your Email Marketing Efforts

Email marketing remains one of the most popular ways businesses can nurture leads, build the necessary impressions to convert prospects, and maintain relationships with current clientele. With this popularity, however, comes plenty of competition for attention in recipients’ inboxes. This means you must do everything you can to make your email marketing as effective as possible.

Let’s review ten things we recommend you prioritize as you work toward this goal.

Continue reading

How to Make Compound Marketing as Effective as Possible

How to Make Compound Marketing as Effective as Possible

There is no one way to market a business. One can take dozens of approaches, each a better or worse choice in a given situation. Different tactics will produce different results depending on your industry, audience, offer, and reputation. However, a strategy focused on compound marketing efforts will—in most cases—be most beneficial to your growth and sustainability.

Let’s examine what compound marketing is and what makes it so effective.

Continue reading

Why You Should Identify Your Ideal Client (and How to Do So)

ideal_608755052_hq

While it might be nice to think that your business can serve “anyone”—after all, being able to serve anyone means that you have the potential to work with everyone—this, unfortunately, isn’t the reality. Even the most accessible businesses will have certain clients that are inherently more valuable than others. These “ideal clients” are critical to identify, so let’s talk about how you can do so.

Continue reading

Our ABCs of Sales: Always Bring Collateral

Our ABCs of Sales: Always Bring Collateral

MSPs need to dress to impress when it comes to capturing new business. Why not make sure your sales efforts are equipped for success in the first place?

Having good marketing and sales collateral is one of the most effective means to boost your sales success. Let’s examine why this is so and how to make your collateral as impactful as possible.

Continue reading

4 Benefits (and 4 Drawbacks) of Social Media Cross-Posting

4 Benefits (and 4 Drawbacks) of Social Media Cross-Posting

Cross-posting on social media is simply taking the same message or information and sharing it across multiple social media platforms. While this may sound simple enough for you to do as part of your marketing strategy as a managed service provider, there are certain things we recommend you do to make it as effective as possible—as well as certain things we strongly advise you not to do.

Continue reading

Four Campaign Types Every MSP Should Know and Use

Four Campaign Types Every MSP Should Know and Use

When it comes to marketing, a campaign acts as a roadmap to achieve specific goals using certain strategies and tactics. In this article, we’ll explore four prevalent campaign types and when it is best to use them in your marketing endeavors. 

Continue reading

10 Tips For Getting Better (and More) Testimonials

testimonials---Fotolia_163571589_S-400-pixels

The benefits of including testimonials in your marketing mix are many, but you need to make sure you approach your testimonials correctly. They are much more than just quotes praising your past services. To find out why you need them--and how to get them--read on.

Continue reading

6 Tips You Can Easily Apply to Your Email Marketing Efforts

6 Tips You Can Easily Apply to Your Email Marketing Efforts

Email marketing is a hugely useful effort when you’re trying to accomplish any of various business initiatives, and there are plenty of ways that you can make it even more useful. Let’s run through some of our favorite email marketing tips that aren’t challenging at all to implement if you’re committed to enhancing your efforts through this medium.

Continue reading

MSP Marketing: Why Physical Marketing Should Work With Digital Marketing

mailbox-Fotolia_115228976_S

While digital marketing is a powerful avenue to utilize, it can often be supplemented with physical marketing initiatives. These physical initiatives can be a powerful means of marketing in their own right, and can serve as a powerful addition to an inbound strategy. We’ll explore some examples of physical marketing, and how they can be used to boost your overall efforts.

Continue reading

MSP Marketing: Writing a Compelling Case Study that Gets Results

Case_study_400

A case study can be a great way to accomplish many common marketing goals, from providing some convincing social proof of your value as a provider to simply having an engaging deliverable ready in your marketing arsenal. There is, however, one caveat: in order to accomplish any of this, a case study needs to be done right. With this article, we’ll give you a guide to what you need to focus on, start to finish, to produce great case studies.

Continue reading

Make Sure Your MSP Marketing Efforts are Compliant!

Make Sure Your Marketing Efforts are Compliant!

We have a tendency to focus most of our attention on all the things you should do as you market your MSP services, but it is also important that we acknowledge that there are a few things that you absolutely need to do as well. This is according to the Federal Trade Commission.

Continue reading

How to Empower Your MSP Marketing by Leveraging FOMO

How to Empower Your Marketing by Leveraging FOMO

FOMO, or the Fear Of Missing Out, can be a powerful motivator to accelerate the decision-making process. This is no less true when it comes to business decisions. As a result, you might be able to use FOMO to your advantage in your MSP’s marketing… so long as you do so responsibly.

Continue reading

A Code of Ethics Can Bring Value to Your MSP’s Marketing

A Code of Ethics Can Bring Value to Your MSP’s Marketing

While most might be familiar with the concept of a business’ code of conduct—the rules that their employees have to follow and comply with—fewer are likely aware of the concept of a code of ethics. Let’s go over what this kind of code covers, and how a friendly neighborhood IT team might develop one of their own.

Continue reading

Happy World Emoji Day! How To Use Emojis in Your Marketing.

Emoji-_-Fotolia_128995327_S-nobackground-400

Do you use emojis on a daily basis? Many people use emojis all day long, even many businesses in their marketing! Since today is ?World Emoji Day?, we figured we’d shed some light on the little icons that help us to really just drive a point home, and figure out how different brands use them in their marketing!

Continue reading

Much Like the Game of Thrones, Marketing Requires Leadership

Much Like the Game of Thrones, Marketing Requires Leadership

The hugely popular series of novels A Song of Ice and Fire - and more pertinent to this blog, HBO’s hit series Game of Thrones - aren’t exactly full of the best role models. However, this doesn’t mean that there aren’t some lessons to be learned about leadership, and presenting yourself as someone to be followed and trusted. One character in particular presents these lessons especially well, and should be emulated (well, to a point) as you embrace your role as leader.

Continue reading

Kickstart Your Marketing Efforts Using These Strategies

Fotolia_176578636_S-ladder

For those new to marketing, it can be hard to formulate a plan. You’re starting from the bottom, behind all of your local competition who have been marketing their products and services for years. Where should you start? What do you need to do to make yourself noticed? Here are some places to begin.

Continue reading

Creating a Drip Campaign that Will Get Results

Creating a Drip Campaign that Will Get Results

A Drip Campaign is an effective marketing tactic during which a prospect is contacted repeatedly about products and/or services in an attempt to increase brand awareness, demonstrate authority, nurture leads, and drive referrals. A good drip campaign can be automated and sent out in bulk, as long as the messaging makes sense to the all of the recipients.

Continue reading
TOP