Email is the go-to marketing strategy choice for many B2B marketers. The problem is, there are a lot of things that you can do wrong that will essentially render your email marketing ineffective.
Calls-to-action (CTAs) are an important part of marketing. The right call-to-action will drive your target audience to act, while the wrong one will lead to your message being ignored.
When John Henrik Clarke said, “A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson,” it isn’t very likely that he was referring to marketing a business. However, his point still applies: while marketing your business, you need to leverage different content formats to keep your audience engaged. SlideShare is one way to do so.
Question: What is the purpose of a landing page? The answer: a landing page is designed to achieve a specific marketing goal--usually something along the lines of collecting contact information, driving traffic, or pushing for a purchase. However, before you just throw some text and a form on a page and call it a day, you should know that there is a process to creating an optimized, more effective landing page.
If you need to get some marketing materials into the hands of your prospects and existing clients, a brochure is an excellent option. However, because they are very visible, you need to be particularly careful that you are doing more harm than good to your reputation with a substandard brochure.
Fortunately, there are a some best practices that you may follow to create a better brochure that represents your company, and your solutions, well.
When using emails in your marketing, you need to make sure you're setting yourself apart from the other emails in your audience's Inbox. To do this, you need to track and test what you’re doing to make email marketing work for your company. In part 1 of this blog, we told you about a couple of items that you could test to determine the best way for you to approach email marketing and how those items can help your company specifically. If you haven’t gotten a chance to read Part 1, you’re missing out on subject lines, time testing and getting to the point. In this portion, we will expand on a few more items to pay attention to and test with your emails and how to make email really work for your company’s marketing.
A call to action, CTA, is a clear instruction designed to provoke an immediate response. Whether you say something like “call now” or “find out more”, you’re attempting to convince your audience to delve further into your site or services, without being forceful or demanding. You don’t want your audience to feel like you’re telling them what to do, but rather offering suggestions and assistance to better themselves. After all, when faced with “you’re not doing this correctly so you need to click here now” or “for more information on how to increase your website traffic, click here”, which are you more likely to choose?
One of the major motivations behind implementing a marketing strategy is to inspire someone to do what you want them to do. However, that raises the question of how one can be sure that their audience reacts they way they want them to? The simple answer: by using a call-to-action.
Every business that markets products or services on a website does so in hopes of improving customer engagement, or to reach suspects and turn them into prospects. The problem is that many sites don’t utilize marketing best practices that allow for the kind of engagement they’d like to see. One of these practices is the use of calls to action (CTA) to persuade users on your website to take a specific action.