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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.

Chris is a hopeless Technology Fanatic, an Inbound & Outbound Marketing Expert as well as an Senior IT Advisor, Web, Graphics & Software Designer. When he's not running Directive and JoomConnect he's probably sharpening his skills as an Amateur Photographer and Filmmaker. Chris lives with his wife Charlotte and their 2 sons in Upstate NY. Visit his photography site at www.directivestudios.com.

Chris Chase

How to Retarget Website Visitors Using Facebook

It would be great if it were true, but unfortunately, not every person who visits your website is going to immediately convert and become a paying customer. They may like what they see, but be ‘stuck’ in their ways and not ready to convert from a break-fix IT model to managed services. Or, they may want to look at what their other options are in your local area.

Chris Chase

Your Logo Represents Your Company. Is It Doing A Good Job?

The word ‘logo’ is derived from the Greek word ‘logos,’ which directly translates to ‘word’. In the world of marketing and design, creating a logo is like creating a visual word that will be used to identify your brand. Your logo should be treated as the foundation for messages coming from your company as it sets the stage for all branding efforts.

Chris Chase

Conquering MSP Problems (Part 1): The Competitive Atmosphere

As an MSP marketing agency, we have gotten to know managed service providers from around the world. Through the many relationships that we have built over the years, we have noticed some common hardships that these businesses experience on a regular basis in relation to their marketing - some of which we even experienced ourselves in the early years of running our own IT company!

Chris Chase

Why Your Website Needs New Content on a Regular Basis

About five years ago, your MSP’s website went through a huge redesign. The difference was HUGE! Your clients were happy that your website was finally easy for them to navigate, and prospects were converting after visiting your website at rates you hadn’t previously seen.

Chris Chase

3 Types of Social Proof that MSPs Need on Their Website

You can sing praises about your company’s dedication to providing superior IT support in your marketing all you want. The fact of the matter is, this isn’t always enough to convince every prospect that it’s worth entering into a business relationship with you. How do they know you aren’t stretching the truth?

Chris Chase

Why a ‘Use It or Lose It’ Webpage Policy Benefits Your MSP

You want your website to best represent your MSP and the many services that you offer. As your central marketing hub, your website NEEDS to impress its visitors. To do so, it needs to be up-to-date and continuously maintained.

Chris Chase

Twitter 101 - Character Count Limits and Best Practices [Social Media 101]

When Twitter was first established in 2006, the restrictions on a post’s character count were much more stringent compared to other social media platforms. While these restrictions have loosened, your social media marketing strategy for Twitter will be much different compared to other platforms.

Chris Chase

Instagram 101 - Boosting Your Posts [Social Media 101]

Pretty much every social media platform has paid options available to Business Accounts that can help increase the chance that their posts are seen by their target audience. Instagram is no exception.

Chris Chase

Why Blogs and Social Media Work Together So Well

Two very common digital marketing avenues that a lot of MSPs will take is writing blogs to drive website traffic, and using social media to connect with their audience. Both of these methods should definitely be a part of your company’s own MSP marketing strategy, but can be even stronger when combining them together.

Chris Chase

How SMART are your Marketing Goals? (Part 2)

In Part 1 of this blog, we discussed what exactly SMART goals are; specifically, what your marketing goals need to be considered SMART. This next part of our blog will go through how to turn the common vague goal of “increasing revenue” into a SMART goal that you can use for your next marketing campaign.

Chris Chase

A Quality MSP Brochure Has These 4 Things

We hope brochures are a part of your MSP marketing strategy - they are one of the best, most versatile pieces of marketing collateral that you could have...if they are designed and utilized correctly.

Chris Chase

MSP Marketing Email Best Practices

Email marketing can be a powerful marketing tool for MSPs, but there is a very fine line between being productive and being detrimental. That said, you want to stand out enough that you get noticed, clicked on, read, and interacted with. Let’s talk about some email marketing best practices that your MSP can utilize for your next campaign.

Chris Chase

Add Buyer Personas to Your MSP Marketing Strategy

Whether you are determining what marketing strategies to use in your MSP’s overall marketing efforts, or deciding what to do during your next marketing campaign, it helps to know who you are marketing to.

Chris Chase

Facebook 101 - Fake Profiles and Your Business Page [Social Media 101]

All businesses, especially any IT company like Managed Service Providers are, should definitely be on Facebook. Unfortunately, when you go to set up your company’s business page, you need to be signed in to an existing user profile.

Chris Chase

How to Manage Your MSP’s Online Reputation

Online reviews are a contentious thing for many businesses, as they have been known to both make and break them in the past. Chances are, there are some reviews of your business floating around on the Internet right now… and not all of them may be complimentary.

Chris Chase

How SMART are your Marketing Goals? (Part 1)

A SMART goal or S.M.A.R.T goal is a goal that is written in a way that makes it clear what exactly you’re trying to accomplish, when, why, and how. First introduced in the ‘80s, this methodology is designed to help you establish goals in a way that your brain can transfer into actions - enabling you to better achieve the results that you are looking for.

Chris Chase

LinkedIn 101 - Finding & Joining Groups [Social Media 101]

LinkedIn is the social media platform that makes it easy for your MSP to connect with business professionals who may be interested in your services, or are already taking advantage of them. If your company is not already on LinkedIn, then it’s time to join.

Chris Chase

Your ‘Unofficial’ Facebook Page is Hurting Your Business

There are many Managed Service Providers out there that have decided, “we’re not going to bother with social media at all.” We understand where they’re coming from: managing multiple social media channels on top of handling all the day to day business processes can be overwhelming for a small business. Instead of even attempting to, some companies of smaller size won’t even bother setting up accounts for their company across the major platforms.

Chris Chase

How the Internet of Things Impacts Your Marketing

As part of an IT Company, you’re probably familiar with the Internet of Things (IoT). If you’re not quite sure or would like some clarification, it’s essentially the entire network of devices and appliances that connect to the Internet (or sometimes a more private network) to interact and exchange data.

Chris Chase

What Questions Do You Have About Social Media? [Social Media 101]

Whether you’re new to social media entirely or just new to using certain aspects of it as a business, you’ll probably admit that it can be a little complicated to use it effectively. There are a lot of ‘little things’ you need to know if you want to develop a strategy that actually sees noticeable, measurable results.

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