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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.

MSP Marketing: 7 Ways to Run a Non-Sales-Related Promotion

Like most people, when you hear the word “promotion,” you probably associate it with the words like “sale” and “discount.” And, while those words are often synonymous with promotion, they shouldn’t always be. Here are some examples of some non-sales-related promotions you can run to promote your company and its products and services.

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Even Rome Had to Be Rebuilt - Your MSP Marketing Might, Too

Recently, we wrote about how constructing a marketing strategy for yourself - more specifically, developing your brand - takes time. We ended that piece, Rome Wasn’t Built in a Day - Your Marketing Shouldn’t Be, Either, with a question: what if your new brand doesn’t work as well as it should?

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Rome Wasn't Built in a Day - Your MSP Marketing Shouldn't Be, Either

Time is often a key ingredient for things to turn out well. The longer cheese ages, the better it is often considered to be, and the longer a 401k has to build and mature, the better off one will be later on. In many ways, an effective MSP marketing campaign works in the same way - it takes time to build up and optimize your efforts before they’ll crystallize into successful conversions.

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How Marketing Your MSP is Like Baking a Cake

“Marketing… how hard could it be, right?”

This is the position that many business owners take when they decide that it is time to market their services. They figure if they just have a website, a few social media accounts, and keep their doors unlocked during business hours, they’ll be set. Unfortunately for these business owners, they don’t have someone to show them the right way of marketing - having a plan.

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4 Types of Campaigns that are Great Building Blocks for MSP Marketing

When it comes to marketing, a campaign is an outline of how you’re going to reach a specific marketing goal: By using tactic 1, tactic 2 and tactic 3, we’re going to achieve a specific goal. Below, we’ve listed 4 popular campaigns types and when you might want to use them to reach your marketing goals.

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What You'll Need in Your MSP Marketing Tool Belt

As business currently stands, each and every company (including those who provide managed services to others) need to be actively engaged in marketing efforts. Without these efforts, prospects are simply unlikely to progress to be the clients a business needs. There are tools, however, that an MSP may use to lead a prospect through what is known as the marketing funnel, or the progression of initiatives that help nudge a prospect to become a lead, and from there a client.

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Is “www” Necessary in Your MSP Marketing URLs?

URL—or uniform resource locator—is the technical term for the web address used to navigate to a website. Historically, the URL has always begun with “www,” to signify the “world wide web”... but is it really necessary to include this information on your marketing materials?

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Keeping it Simple: Social Media Advertising

In the age of web 2.0, marketing has evolved from customers being told what to buy, to one in which business and customers have a conversation about which product is best suited for their needs. More often than not, this conversation occurs on social media.

So for example, let’s say you have a new service you wish to promote and are using social media to tell your customers about it. For this primer, we will refer to Facebook, but the same concepts apply to all types of social media marketing.

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How to Design and Run a Social Media Campaign from Start to Finish

Social media, in the relatively short time it has been a part of modern society, has revolutionized how we communicate—and business communications are no exception. Let’s go over why you should absolutely be using social media to your marketing’s benefit, and how you should go about doing so.

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Are You Timing Your Marketing Campaigns Properly?

If you want your next marketing campaign to be successful, there is a lot to consider. You have to put in the time and effort to create amazing marketing materials that are informative and visually appealing. Paired with that, you need a great offer and calls-to-action that entice the recipient of your materials to do what you want them to do.

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MSP Marketing Guide Part 3 of 4: Launching IT Marketing Campaigns

Hopefully, you aren't joining us mid-conversation, but if you are, make sure you get caught up first by reading our blogs "MSP Marketing Guide Part 1 of 4: Your Marketing Budget" and "MSP Marketing Guide Part 2 of 4: The Bare Essentials" before continuing on.

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Five Ways to Market Your MSP During The Holidays

Do you stop marketing your MSP during the holidays or wait until the last week of December to even begin? The holiday season is here, and the time to start showing up in front of prospects to lay down your 2021 sales goals is now. Don’t enter into competition with retailers trying to gain customers' attention; learn how to create a marketing strategy designed to get your MSP noticed.

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5 Direct Mail Campaign Best Practices for MSP Marketers

We previously wrote a blog article about why direct mail isn’t dead. As a follow-up, we’d like to tell you how your company can effectively use direct mail pieces in your next MSP marketing campaign. 

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6 Ways to Get Your Direct Mail Campaign Noticed

It seems now that nearly all business and marketing practices have gone digital, however the “old school” marketing method of sending direct mail is making a comeback. It is a surefire way of grabbing the attention of your leads.

These days the likelihood of an email being deleted before being read or being overlooked is very high. With direct mail you have a greater opportunity to create a lasting impact, giving the recipient the ability to directly see and touch the information that you send. The simple fact is that people like to get mail!

Direct mail is a measurable, targeted marketing strategy for reaching both your potential and existing customers. If you've tried direct mail in the past and only received mediocre results, don't be afraid to try again and again revising your approach. Use the tips below to help ensure your direct mail piece gets noticed!


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How to Be Sure You're Getting the Most Out of Direct Mail

Chances are, you’ve received direct mail marketing, and it may have led you to consider utilizing it as a marketing tactic yourself, but you might have questioned how effective direct mail would be, and how you could possibly track its return on investment. The good news is that (if planned correctly) direct mail can have a significant, measurable influence on your marketing.

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Why Direct Mail Won’t Be Replaced by Email Anytime Soon

In a world where so much of your marketing efforts are now conducted online, going back to producing physical marketing materials can seem a bit antiquated, especially when it comes to direct mail campaigns. Why should you waste money on marketing efforts that can only go to a limited number of people? How is it still possible in this day and age to achieve a ROI utilizing ‘snail mail’? Wouldn’t it just be easier to send an email? 

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Prepare Your Salespeople By Drafting Call Scripts (FREE RESOURCE)

Marketing is all about planning ahead. You want to plan for the expected and the unexpected so that your business can handle whatever comes its way. Call scripts enable you to do that.

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Direct Mail Isn’t Dead… Here’s How to Use It Effectively

Print marketing is alive and well, and sending direct mail pieces through the mail can be an effective way to target leads, prospects, and clients. 

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You're Being Followed: Retargeting's Role in B2B Marketing

Have you visited a website, left it and then had that company’s ads follow you around the web? This is a marketing tactic known as retargeting (also referred to as remarketing). Retargeting allows you to continue to pursue a suspect or lead who visited your website without converting by displaying ads about content viewed as they continue to browse other websites.

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How to Frame Your Marketing Around Major Holidays

Whenever a major holiday is coming up, you’re likely confronted with multiple reminders of it in your daily lives. You may see commercials on TV, receive emails from companies, get flyers in the mail. You’ll see specialized packaging for brands you buy every day that reflects the upcoming holiday. It makes sense why companies are doing this - holidays celebrated by the general population give a business an excuse to get in contact with the consumer. And, this often leads to an uptick in sales.

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