One of the topics that our marketing team is asked about the most is marketing lists, and how to build and maintain them. Keeping these lists updated is very important to your marketing endeavors, as the list’s contacts need to match the targeted audience for your marketing initiative. With the new year here, it’s a great time to review and revise your list. We’ve broken out a few of the major issues we run across.
Chances are, you’ve received direct mail marketing, and it may have led you to consider utilizing it as a marketing tactic yourself, but you might have questioned how effective direct mail would be, and how you could possibly track its return on investment. The good news is that (if planned correctly) direct mail can have a significant, measurable influence on your marketing.
A common misconception among MSPs is that purchasing a list of leads is as good, or better than, cultivating a mailing list of their own. The fact is that purchased lists are expensive and unreliable, and, when used improperly, may even result in legal issues.
Having a well-managed list is a critical component to making the most of your marketing strategy. However, building and maintaining a list can be challenging if the right strategies aren’t employed. In order to optimize your marketing, it helps to know how to best put these strategies into play.
Email marketing can often be approached in the wrong way, often due to a misunderstanding of its capabilities. Too often, it is considered more of a blanket, mass marketing tactic than a targeted, one-on-one strategy. However, using analytics and Big Data to have an informed approach, you can use some of email marketing’s features to personalize your marketing to each recipient.
A quality email marketing list is essential for any business in the B2B space. However, compiling a list is a complicated, time consuming process. Because of this, many MSP companies will compile a list all at once, and then continue to use that same list for all of their future marketing needs. This mistake can negatively impact your marketing efforts.
I’m sure you learned growing up the importance of hygiene. When you were a kid, your parents probably drilled into your head the importance of keeping yourself clean (making sure you wash your hands, bathe regularly, and change your clothes) and maintaining a clean living space (doing things like putting your dishes in the sink, cleaning up spills, and putting your dirty clothes in the hamper). We’re here to talk to you about the importance of a different type of hygiene: email hygiene.
GDPR was introduced by the European Union, but it applies to businesses all over the world, especially if you could potentially collect personal data from a person residing within the EU. We feel, as a business, it’s important to safeguard personal data of your prospects and customers, and we think the GDPR is a big step in the right direction to provide transparency and understanding to your users. We've also made some updates to this blog post and the corresponding free download to cover California Civil Code Section 1798.83, also known as California's "Shine the Light" or "Your California Privacy Rights" law.
Having a good lead list gives your business an opportunity to connect with potential future customers. Large enterprises have the resources to track down prospects online and add high-quality leads to their marketing lists, but this can be difficult to do for small businesses.
When it comes to creating and executing successful marketing strategies, understanding your audience and their needs is half the battle. From there, you can sculpt the tone of the campaign toward your target audience. Regardless of whether you’re trying to market services or goods, the primary goal of any type of marketing is to persuade a potential customer toward a sale. There are a surprising amount of businesses that don’t use marketing groups to aim your marketing initiatives at the right target. Having a predetermined up-to-date contact list will help you go after and onboard the right clients, instead of throwing your marketing budget down the drain.