When it comes to marketing a managed service provider’s assorted benefits, a good brochure is something that you certainly want to have at the ready. However, “good” is an important factor to keep in mind. You need to be sure that the brochures you distribute are able to frame your services and your company in a good light.
After writing and designing your whitepaper, it’s time to get it added to your website and start promoting it. The third and final part of our Marketing with Whitepapers series will discuss best practices in regards to doing that, and further steps you need to take to make sure that your whitepapers stay relevant.
Our Marketing With Whitepapers blog series kicked off with part 1, which discussed what a whitepaper is and why you should consider utilizing them in your marketing efforts. Now, we will discuss everything that goes into actually creating a whitepaper, including the research, drafting, and design.
If you’ve kept up with the latest marketing news over the years, you may have heard claims that the whitepaper is dead. But actually, whitepapers hold a LOT of value for B2B companies, especially businesses that are in the technology sector. For managed service providers, whitepapers are too powerful to ignore.
Marketing is all about planning ahead. You want to plan for the expected and the unexpected so that your business can handle whatever comes its way. Call scripts enable you to do that.
When a potential lead visits your website, you want to know who they are so that you can continue to hit them with marketing touches in an attempt to move them through your sales funnel. In order to get this visitor’s contact information, you’ll need to obtain it.
GDPR was introduced by the European Union, but it applies to businesses all over the world, especially if you could potentially collect personal data from a person residing within the EU. We feel, as a business, it’s important to safeguard personal data of your prospects and customers, and we think the GDPR is a big step in the right direction to provide transparency and understanding to your users. We've also made some updates to this blog post and the corresponding free download to cover California Civil Code Section 1798.83, also known as California's "Shine the Light" or "Your California Privacy Rights" law.
There are six main types of deliverables that any MSP should have at least one of on their website. Here, we go over what those are and where you should be putting them if you want them to be seen by your website visitors.
Imagine this: you’re talking with a business owner and potential client that could be quite lucrative for your MSP. This business owner is unfamiliar with the types of solutions that he needs to keep his business technology operational and protected from any potential threats.
Deliverables can be remarkably effective tools to leave a favorable impression on your prospective and existing clients. Essentially subscribing to the ‘free sample’ methodology found in many retail channels, deliverables allow your potential customers access to a brief taste of the resources you offer.
A logo is one of the most potentially powerful elements of a company’s branding. We say “potentially” because there are many ways that a logo can be designed, and a misstep or poor choice can make it ineffective. However, how can you make the right choice if you don’t even realize that there’s a choice involved?