After writing and designing your whitepaper, it’s time to get it added to your website and start promoting it. The third and final part of our Marketing with Whitepapers series will discuss best practices in regards to doing that, and further steps you need to take to make sure that your whitepapers stay relevant.
Our Marketing With Whitepapers blog series kicked off with part 1, which discussed what a whitepaper is and why you should consider utilizing them in your marketing efforts. Now, we will discuss everything that goes into actually creating a whitepaper, including the research, drafting, and design.
If you’ve kept up with the latest marketing news over the years, you may have heard claims that the whitepaper is dead. But actually, whitepapers hold a LOT of value for B2B companies, especially businesses that are in the technology sector. For managed service providers, whitepapers are too powerful to ignore.