JoomConnect Blog

Social media is a hugely helpful tool for businesses, especially those that function as providers for other companies. Using social media to promote your B2B operations helps you communicate directly with your target audience… provided your target audience actively follows you on your business profiles.

Let’s talk about ways you can organically build your business’ following (and, crucially, engagement) on social media.

We’ve spoken at length about the importance of social media as a business marketing tool. We even include it in our other marketing services. Our blog service, for instance, includes the setup of a third-party tool that will automatically post your blogs to your business’ social media pages.

Since its very inception, LinkedIn has been a social media platform specifically for business affairs. This makes it an excellent platform for B2B marketing opportunities.

We want to explore how you can fully utilize your business’ LinkedIn presence. 

Spoiler alert: yes, you should.

We all know that Facebook did not initially offer hashtags to help users link related content together, adding the feature in 2013. However, with the feature being available for over a decade, using it as effectively as possible is more important to overcome the noise and draw interested attention to your presence as a managed service provider.

Social media is an amazing marketing tool for businesses today. It has many features that require little more than your time and effort. However, these platforms also offer various paid tools for businesses—particularly those in B2B-focused industries—who should consider integrating them into their strategies. Take boosting, for instance.

While it may not be the first marketing avenue that a business serving other businesses might consider an effective tactic, social media can actually present some significant benefits. These benefits only become more pronounced and apparent when a business’ social media adheres to certain best practices. Let’s go over them together so you can embrace them for yourself and your business.

It’s no secret at this point that social media is a useful tool for business marketing, effectively without exception. However, determining which of the available platforms is best for you to use to promote your offering as a managed service provider may be a little more challenging.

Let’s examine the benefits of utilizing social media as an MSP, before examining how each platform can be most effectively used.

Your website is the roadway for all digital information about your company’s services, products and vision. Leveraging your website to generate and convert leads is pivotal in today's digital landscape. In this article we will discuss six marketing tools that, when utilized adeptly, can guide potential customers directly to your digital doorstep.

With over 2 billion monthly active users on the platform, chances are pretty good that a non-insignificant portion of your target audience is at least somewhat active on Instagram. If you aren’t making use of it to your business’ advantage, you should very much reconsider your approach.

Hiring a full-time social media guru isn’t in the cards for most small businesses, and chances are, you’re among these businesses that just can’t swing a dedicated hire for social media management purposes. What you can do, however, is improve your own skills with social media to help make it as effective for your business as possible.

Cross-posting on social media is simply taking the same message or information and sharing it across multiple social media platforms. While this may sound simple enough for you to do as part of your marketing strategy as a managed service provider, there are certain things we recommend you do to make it as effective as possible—as well as certain things we strongly advise you not to do.

Facebook serves as an excellent marketing resource for businesses of all types nowadays, including managed service providers—assuming that the MSP in question is utilizing Facebook to its full potential. We wanted to share a few basic practices that can help you get the most out of using the social network for your business’ benefit. 

When it comes to marketing, a campaign acts as a roadmap to achieve specific goals using certain strategies and tactics. In this article, we’ll explore four prevalent campaign types and when it is best to use them in your marketing endeavors. 

Advertising on Facebook can seem like a daunting task for businesses that have just begun using Facebook’s many marketing tools. But we have compiled a guide, so to speak, of the many ad formats offered by Facebook. Their lead ads, in particular, allow you to run ads geared toward lead generation with lead forms on both Facebook and Instagram. You can create leads ads from your Facebook Page or from Ads Manager. 

Your business’ Facebook Page is about as important of a marketing tool for your business as your website is. For some of your prospects, your Facebook page is their introduction to you and your business. With that being the case, you, no doubt, want to make not only a good impression on your clients and prospects, but you’ll also want a URL that is easy to market and share.

Does your business own its Facebook page? NO? You really should own your Facebook page. 

Businesses have been able to create specific pages to represent themselves on Facebook since November of 2007, opening the door for many great opportunities. If you haven’t established a presence for your business on the social network, or you haven’t fully utilized it to this point, you’re missing out.

Let’s run through three reasons that a Facebook presence is an excellent asset for your business to have in support of your marketing efforts.

Like a lot of your digital marketing, you want to focus on is getting your MSP’s SEO ranking up so that your business is on page one of Google. A great way to improve your ranking is to take advantage of video marketing. However, you must do it right. This means you optimize the videos that you upload on YouTube, a company owned by Google that can help you improve your search engine ranking.

LinkedIn is one more of those social media platforms that continues to grow. Using it can get your company name out there, and get potential employees in contact with you along with possible new clients.