Continuing our Facebook 101 blog series, today we will be discussing another of Facebook’s ad formats— Collection Ads. Facebook’s Collection Ads can be used to make it easier for people to discover, browse and purchase your products and services. A collection ad includes a cover image or video followed by four product images. When someone clicks on a collection ad, they'll see an Instant Experience—a fullscreen landing page that drives engagement and boosts interest.
Social media, Facebook especially, is an amazing marketing tool to gain the attention of your target audience. It can be used by businesses of all sizes to effectively communicate and expose your business to not only your clients and prospects but also to a much larger general population.
Social media, in the relatively short time it has been a part of modern society, has revolutionized how we communicate—and business communications are no exception. Let’s go over why you should absolutely be using social media to your marketing’s benefit, and how you should go about doing so.
You want your business to gain and keep the attention of your prospects and clients, don’t you? Social media is a perfect tool that businesses can use to do just that, especially Facebook! Using Facebook to market your business can help you build and engage with your audience in a bunch of different ways at an especially low cost. We highly recommend and encourage businesses of all sizes to take advantage of such a great marketing tool in their marketing efforts.
Twitter is an amazing social media platform that can provide you with a wealth of insight into your customers, competitors, and so much more. With its 145 million+ active users, Twitter is a powerful marketing tool for both large and small businesses. One neat feature on Twitter you may not have heard of is its Lists.
Social media allows MSPs to reach millions of potential customers all over the world. However, most people don't want to be 'marketed' to. Moreover, they have various methods to tune out your message and your business from their Facebook feed. Take a moment to learn how to use social media to create leads without giving the impression you're 'marketing.'
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It’s not uncommon for professionals in the MSP industry to treat the formal marketing of their business as an afterthought. However, during the current crisis, where social distancing reduces the opportunity for face-to-face contact, and many business owners are focused more on keeping the cashflow going rather than improving and upgrading their IT, having leads fall into your lap may be difficult. It doesn’t have to be. Now is the time to develop your online persona and drive lead generating conversations.
Most business owners realize that Search Engine Optimization (SEO) is one of the primary marketing tools to get your MSP noticed. Yet, very few understand that SEO (like most marketing) can often be a slow process. However when done correctly, SEO marketing can provide your business the boost needed to be heads above the competition and on page one of Google.
As the owner of an MSP, one of your number one tasks is to grow your business. Simply put, without the revenue new contacts bring in, you’ll likely grow stagnant. While word of mouth is great, there is a limit to how many people you can meet. You have to market, advertise and promote your MSP services to reach a wider audience. In terms of reach, social media can provide access to a nearly unlimited source of leads.
If you use Twitter, you probably see that many of the posts in your feed contain hashtags. Accounts of individuals and brands alike use them. How should you?
As a business, you want to gain the attention of potential customers. Social media offers a lot of benefits for business owners and can give you the exposure your business may need. This is a great place to build your audience and engage with them at a low cost, building your brand awareness and loyalty.
Social media is not only one of the main drivers of traffic to your site, but it is also a primary tool for the marketing of your business. Social media is particularly valuable to smaller businesses, as it can level the playing field in regards to the ability to communicate with an audience. Unsure of how to find the time to set up, customize and develop an effective social media plan for your business? Now’s the time for The Ultimate Social Media Rig.
Social Media Strategy
With the increased use of social media for marketing, there has also been an increase in engagement numbers for videos over photos. Video marketing has been growing with the use of social media platforms because videos allow users the ability to share more complex and in-depth stories with their viewers, more so than one photo can do. It’s particularly useful on one already visual-centric social media platform - Instagram.
As a business owner having a Facebook Business Page is the first step. The next is posting and actually engaging with your followers.
As long as you have privileges to post on behalf of your Facebook Business Page, you can take advantage of a lot of unique posting options that are sure to make your posts stand out. By using the free posting options you can increase your engagement with your customers, prospects, and followers.
Social media marketing is important... but if you’re not doing it right, your time and efforts are wasted. One common thing we see many MSP’s do wrong is failing to add any visual content to go with their posts. Let us explain why doing so is crucial if you want to make sure your business is seen.
Hootsuite is a social media marketing management tool that allows you to manage many social media platforms without having to login to each platform individually. It can help to increase your marketing strategies across your social media, with the ability to schedule posts and manage comments immediately. Hootsuite is a great new way for businesses to finally take advantage of social media for their marketing and not have to spend a ton of time doing it.
Like a lot of your digital marketing, you want to focus on is getting your MSP’s SEO ranking up so that your business is on page one of Google. A great way to improve your ranking is to take advantage of video marketing. However, you must do it right. This means you optimize the videos that you upload on YouTube, a company owned by Google that can help you improve your search engine ranking.
Video marketing has become a power in its own in the marketing world, to a point that companies are specifically adding money to their marketing budget just for those videos.
LinkedIn is one more of those social media platforms that continues to grow. Using it can get your company name out there, and get potential employees in contact with you along with possible new clients.
Instagram is a great social media platform - one that your MSP can take advantage of. Since Instagram is owned by Facebook, there’s an additional step that you can take to enhance your social media marketing efforts: connect your MSP’s Instagram account to the company Facebook page.
