As the owner of an MSP, one of your number one tasks is to grow your business. Simply put, without the revenue new contacts bring in, you’ll likely grow stagnant. While word of mouth is great, there is a limit to how many people you can meet. You have to market, advertise and promote your MSP services to reach a wider audience. In terms of reach, social media can provide access to a nearly unlimited source of leads.
The digital landscape has changed how MSPs and all companies market their businesses. As an increasing number of potential customers opt out of marketers’ ability to ‘sell’ to them, businesses are finding their ability to generate leads is limited. The answer to increasing sales isn’t to keep trying the same tactics and expecting a different result, but to modernize your MSP marketing to take advantage of how and where your audience communicates.
If you use Twitter, you probably see that many of the posts in your feed contain hashtags. Accounts of individuals and brands alike use them. How should you?
As a business, you want to gain the attention of potential customers. Social media offers a lot of benefits for business owners and can give you the exposure your business may need. This is a great place to build your audience and engage with them at a low cost, building your brand awareness and loyalty.
Social media is not only one of the main drivers of traffic to your site, but it is also a primary tool for the marketing of your business. Social media is particularly valuable to smaller businesses, as it can level the playing field in regards to the ability to communicate with an audience. Unsure of how to find the time to set up, customize and develop an effective social media plan for your business? Now’s the time for The Ultimate Social Media Rig.
Social Media Strategy
With the increased use of social media for marketing, there has also been an increase in engagement numbers for videos over photos. Video marketing has been growing with the use of social media platforms because videos allow users the ability to share more complex and in-depth stories with their viewers, more so than one photo can do. It’s particularly useful on one already visual-centric social media platform - Instagram.
As a business owner having a Facebook Business Page is the first step. The next is posting and actually engaging with your followers.
As long as you have privileges to post on behalf of your Facebook Business Page, you can take advantage of a lot of unique posting options that are sure to make your posts stand out. By using the free posting options you can increase your engagement with your customers, prospects, and followers.
Social media marketing is important... but if you’re not doing it right, your time and efforts are wasted. One common thing we see many MSP’s do wrong is failing to add any visual content to go with their posts. Let us explain why doing so is crucial if you want to make sure your business is seen.
Hootsuite is a social media marketing management tool that allows you to manage many social media platforms without having to login to each platform individually. It can help to increase your marketing strategies across your social media, with the ability to schedule posts and manage comments immediately. Hootsuite is a great new way for businesses to finally take advantage of social media for their marketing and not have to spend a ton of time doing it.
Like a lot of your digital marketing, you want to focus on is getting your MSP’s SEO ranking up so that your business is on page one of Google. A great way to improve your ranking is to take advantage of video marketing. However, you must do it right. This means you optimize the videos that you upload on YouTube, a company owned by Google that can help you improve your search engine ranking.
Video marketing has become a power in its own in the marketing world, to a point that companies are specifically adding money to their marketing budget just for those videos.
LinkedIn is one more of those social media platforms that continues to grow. Using it can get your company name out there, and get potential employees in contact with you along with possible new clients.
Instagram is a great social media platform - one that your MSP can take advantage of. Since Instagram is owned by Facebook, there’s an additional step that you can take to enhance your social media marketing efforts: connect your MSP’s Instagram account to the company Facebook page.
Did you know that YouTube is the 2nd most visited website in the world? Almost 5 billion videos are viewed every day on YouTube, and that is not just the United States!
You may have heard the proverb, “The right tool for the right tool” and its cousin, “It’s a poor workman who blames his tools.” When it comes to using social media to promote your MSP and develop your brand, social media tools are not interchangeable. While social media is designed to be used as tools of engagement, they each achieve their goals in different ways. Read on to learn to choose the best social media tools to develop your MSP marketing funnel, promote your brand, and drive traffic to your site.
Nearly everyone is on Facebook. Because of that, so are many businesses, and it can be confusing how to go about managing a page for your business, and determining who should be allowed to do what. Today, we are going to go over the basics you should know before you hand out those roles to your staff or business partners.
A picture is worth 1,000 words, but when it comes to pictures that represent your company and brand, we’d argue that those pictures are worth so much more than that.
Establishing a presence on Facebook is something you need to do as a business. You need to create and brand your pages, start pushing content to them, and (ideally) start using the different advertising features available through Facebook to drive traffic to where you intend it to go.
Does your MSP have an upcoming event? If so, then I’m sure you’re promoting that event to those who would be interested in attending. Have you considered doing this though a Facebook Event?
You want to provide greater value for your customers by fostering discussion related to technology issues that businesses in your service area face. You know that a lot of your audience is on Facebook, but you just can’t seem to generate the back-and-forth communication that you’re looking for on your page.
