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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
Advice for IT companies on how to refine your MSP social media marketing strategy.

MSP Marketing: Your ‘Unofficial’ Facebook Page is Hurting Your Business

MSP Marketing mistake: There are many Managed Service Providers out there that have decided, “we’re not going to bother with social media at all.” We understand where they’re coming from: managing multiple social media channels on top of handling all the day to day business processes can be overwhelming for a small business. Instead of even attempting to, some companies of smaller size won’t even bother setting up accounts for their company across the major platforms.

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MSP Marketing: LinkedIn 101 - Setting Up Your LinkedIn Page [Social Media 101]

LinkedIn is a social media platform used by business professionals. As such, you need to make sure that your business’ presence on here best represents your company and brand.

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MSP Marketing: Facebook 101 - Setting Up Your Facebook Page [Social Media 101]

As part of your MSP Marketing strategy, you need your social media presence to represent your company in a positive manner. By taking the time to properly set up and brand your pages, you can strengthen your brand authority and recognition amongst those who stumble upon any one of your social media channels.

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MSP Marketing: Twitter 101 - Character Count Limits and Best Practices [Social Media 101]

When Twitter was first established in 2006, the restrictions on a post’s character count were much more stringent compared to other social media platforms. While these restrictions have loosened, your social media marketing strategy for promoting your services as an MSP will need to evolve, asTwitter will be much different compared to other platforms.

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Facebook 101 - Hiding Your Personal Profile [Social Media 101]

Successful MSP marketing relies on social media, including Facebook: the social media platform that people love to hate. We’ve come across so many MSPs  adamantly against this platform, despite the benefit that it can bring to their business.

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Facebook 101 - Lead Ads [Social Media 101]

Advertising on Facebook can seem like a daunting task for businesses that have just begun using Facebook’s many marketing tools. But we have compiled a guide, so to speak, of the many ad formats offered by Facebook. Their lead ads, in particular, allow you to run ads geared toward lead generation with lead forms on both Facebook and Instagram. You can create leads ads from your Facebook Page or from Ads Manager. 

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Facebook 101 - Carousel Ads [Social Media 101]

Facebook’s countless daily users’ News Feeds are constantly being filled with a ton of updates and content. Wouldn’t it be great if your business’ ads could also feature on Facebook’s users’ feeds? 

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5 Tips for Social Media Marketing Success

Social media is not only one of the main drivers of traffic to your site, but it is also a primary tool for the marketing of your business. Social media is particularly valuable to smaller businesses, as it can level the playing field in regards to the ability to communicate with an audience. Unsure of how to find the time to set up, customize and develop an effective social media plan for your business? Now’s the time for The Ultimate Social Media Rig.

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3 Ways Businesses Can Tackle Disinformation Campaigns

We often discuss your company’s image in terms of presenting itself and yourself in the best possible light, talking up your strengths and the benefits of your services. However, what if someone else is actively doing the opposite? While the term “fake news” has been thrown around a lot in recent years, the damage that can be done to even a small business is not to be underestimated.

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4 Important Reasons to Own Your Facebook Page

Does your business own its Facebook page? NO? You really should own your Facebook page. 

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Have You Made One of these Social Media Marketing Faux Pas?

Social media is one of those things that people often assume they are really good at. Now, we aren’t suggesting that you’re one of these people, but you want to be sure that you aren’t inadvertently making a critical error when using it.

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No, Autoposting Blogs Isn’t Your Social Media Strategy

We’ve spoken at length about the importance of social media as a business marketing tool. We even include it in our other marketing services. Our blog service, for instance, includes the setup of a third-party tool that will automatically post your blogs to your business’ social media pages.

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Facebook 101 - Slideshow Ads [Social Media 101]

Want to create an experience for your business’ Facebook fans, but don’t have time to create and edit a video? Well, maybe Facebook’s Slideshow Ad is right for you! Facebook’s Slideshow Ads are easy to make and will be much cheaper than creating a video, giving you the benefits of video without any of the extra work and cost.

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Can Past Social Media Activity Impact Future Employment?

Social media is a real and prescient part of modern society, impacting far more than the social interactions that we have with our friends and peers. Nowadays, the way we represent ourselves online can have a very real influence on the workplace… leading many to question how legal it is for social media to impact one’s employment status.

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Putting The Social in Social Media

Recently, we have been sharing insights on some best practices regarding social media. This time, we’re going to discuss the primary function of social media: engagement.

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Twitter… a blogging platform?

Considering that Twitter has the fewest number of users compared to the other social networks they compete with—a relatively scant 330 million as compared to Facebook’s 2.8 billion—it’s fair to question if it is worthwhile to invest much time into using it for your marketing. Rest assured, it certainly can be. It all depends on how you utilize it. One effective way to communicate a lengthier message on the platform infamous for short messages is by using a tweet-thread.

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Facebook 101 - Collections [Social Media 101]

Continuing our Facebook 101 blog series, today we will be discussing another of Facebook’s ad formats— Collection Ads. Facebook’s Collection Ads can be used to make it easier for people to discover, browse and purchase your products and services. A collection ad includes a cover image or video followed by four product images. When someone clicks on a collection ad, they'll see an Instant Experience—a fullscreen landing page that drives engagement and boosts interest. 

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Facebook 101 - Image Ads [Social Media 101]

Social media, Facebook especially, is an amazing marketing tool to gain the attention of your target audience. It can be used by businesses of all sizes to effectively communicate and expose your business to not only your clients and prospects but also to a much larger general population.

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How to Design and Run a Social Media Campaign from Start to Finish

Social media, in the relatively short time it has been a part of modern society, has revolutionized how we communicate—and business communications are no exception. Let’s go over why you should absolutely be using social media to your marketing’s benefit, and how you should go about doing so.

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Is Your Business Utilizing Facebook Video Ads? It Should Be

You want your business to gain and keep the attention of your prospects and clients, don’t you? Social media is a perfect tool that businesses can use to do just that, especially Facebook! Using Facebook to market your business can help you build and engage with your audience in a bunch of different ways at an especially low cost. We highly recommend and encourage businesses of all sizes to take advantage of such a great marketing tool in their marketing efforts. 

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