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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
Advice for IT companies on how to refine your MSP social media marketing strategy.

11 Practices to Accelerate Your B2B Social Media Marketing

B2B Social Media Marketing

While it may not be the first marketing avenue that a business serving other businesses might consider an effective tactic, social media can actually present some significant benefits. These benefits only become more pronounced and apparent when a business’ social media adheres to certain best practices. Let’s go over them together so you can embrace them for yourself and your business.

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Which Social Platforms Should I Use to Market My MSP?

Social Media 101: Which Social Platforms Should I Use to Market My MSP?

It’s no secret at this point that social media is a useful tool for business marketing, effectively without exception. However, determining which of the available platforms is best for you to use to promote your offering as a managed service provider may be a little more challenging.

Let’s examine the benefits of utilizing social media as an MSP, before examining how each platform can be most effectively used.

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6 Essential Tools to Bring Marketing Back to Your Website

6 Essential Tools to Bring Marketing Back to Your Website

Your website is the roadway for all digital information about your company’s services, products and vision. Leveraging your website to generate and convert leads is pivotal in today's digital landscape. In this article we will discuss six marketing tools that, when utilized adeptly, can guide potential customers directly to your digital doorstep.

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How Your MSP Should Be Using LinkedIn to Its Fullest Potential

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Since it was first introduced in 2003, LinkedIn has shown its value as not only a great tool for job seekers, but also as a resource for businesses that serve other businesses to market their services and specialties. However, there are a lot of ways that you might not be getting as much out of your use of the platform—and that’s why we wanted to share a few best practices to help fix that.
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Should I Consider Instagram as Part of My Social Media Marketing?

Should I Consider Instagram as Part of My Social Media Marketing?

With over 2 billion monthly active users on the platform, chances are pretty good that a non-insignificant portion of your target audience is at least somewhat active on Instagram. If you aren’t making use of it to your business’ advantage, you should very much reconsider your approach.

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Optimize Your Social Media through Trial and Error

Optimize Your Social Media through Trial and Error

Hiring a full-time social media guru isn’t in the cards for most small businesses, and chances are, you’re among these businesses that just can’t swing a dedicated hire for social media management purposes. What you can do, however, is improve your own skills with social media to help make it as effective for your business as possible.

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4 Benefits (and 4 Drawbacks) of Social Media Cross-Posting

4 Benefits (and 4 Drawbacks) of Social Media Cross-Posting

Cross-posting on social media is simply taking the same message or information and sharing it across multiple social media platforms. While this may sound simple enough for you to do as part of your marketing strategy as a managed service provider, there are certain things we recommend you do to make it as effective as possible—as well as certain things we strongly advise you not to do.

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5 Tips to Make the Most of Your Facebook Marketing Presence

5 Tips to Make the Most of Your Facebook Marketing Presence

Facebook serves as an excellent marketing resource for businesses of all types nowadays, including managed service providers—assuming that the MSP in question is utilizing Facebook to its full potential. We wanted to share a few basic practices that can help you get the most out of using the social network for your business’ benefit. 

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Four Campaign Types Every MSP Should Know and Use

Four Campaign Types Every MSP Should Know and Use

When it comes to marketing, a campaign acts as a roadmap to achieve specific goals using certain strategies and tactics. In this article, we’ll explore four prevalent campaign types and when it is best to use them in your marketing endeavors. 

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Facebook 101 - Lead Ads [Social Media 101]

Facebook 101 - Lead Ads [Social Media 101]

Advertising on Facebook can seem like a daunting task for businesses that have just begun using Facebook’s many marketing tools. But we have compiled a guide, so to speak, of the many ad formats offered by Facebook. Their lead ads, in particular, allow you to run ads geared toward lead generation with lead forms on both Facebook and Instagram. You can create leads ads from your Facebook Page or from Ads Manager. 

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Remove Those Pesky Numbers from Your Facebook URL

Remove Those Pesky Numbers from Your Facebook URL

Your business’ Facebook Page is about as important of a marketing tool for your business as your website is. For some of your prospects, your Facebook page is their introduction to you and your business. With that being the case, you, no doubt, want to make not only a good impression on your clients and prospects, but you’ll also want a URL that is easy to market and share.

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4 Important Reasons to Own Your Facebook Page

4 Important Reasons to Own Your Facebook Page

Does your business own its Facebook page? NO? You really should own your Facebook page. 

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Your Business Needs a Facebook Page…Here’s Why

Your Business Needs a Facebook Page…Here’s Why

Businesses have been able to create specific pages to represent themselves on Facebook since November of 2007, opening the door for many great opportunities. If you haven’t established a presence for your business on the social network, or you haven’t fully utilized it to this point, you’re missing out.

Let’s run through three reasons that a Facebook presence is an excellent asset for your business to have in support of your marketing efforts.

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YouTube 101 - Video Titles, Descriptions, Tags, and Categories

YouTube 101

Like a lot of your digital marketing, you want to focus on is getting your MSP’s SEO ranking up so that your business is on page one of Google. A great way to improve your ranking is to take advantage of video marketing. However, you must do it right. This means you optimize the videos that you upload on YouTube, a company owned by Google that can help you improve your search engine ranking.

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LinkedIn 101: Personal Profile vs. Business Page [Social Media 101]

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LinkedIn is one more of those social media platforms that continues to grow. Using it can get your company name out there, and get potential employees in contact with you along with possible new clients.

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Why (and How) to Use Personalized Social Media Images for Your MSP

Why (and How) to Use Personalized Social Media Images for Your MSP

We haven’t exactly been shy about how important social media is for the modern business—including a managed service provider—to be using as a part of its marketing strategy. On top of that, we’ve been vocal about how important images are to include in your social media for nearly a decade…but you can still do better.

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Twitter 101 - Character Count Limits and Best Practices [Social Media 101]

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When Twitter was first established in 2006, the restrictions on a post’s character count were much more stringent compared to other social media platforms. While these restrictions have loosened, your social media marketing strategy for promoting your services as an MSP will need to evolve, asTwitter will be much different compared to other platforms.

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MSP Marketing: The Basics of Boosting on Social Media

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One of the things that is great about social media is that it is free for your business to use. However, as a company in the B2B space, you’re greatly limiting the success of your company if you don’t consider utilizing some of the paid aspects of these platforms. One way to get started is to consider promoting, or ‘boosting’, the posts you are already doing.

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MSP Marketing: Why Do People Follow You?

MSP Marketing: Why Do People Follow You?

When it comes to a company’s social media pages, every follower and “like” is valuable. Essentially, your social media followers are the ones who will most frequently see your marketing content. Therefore, when formulating your social media marketing strategy, you need to keep in mind their expectations, or else risk losing them.

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MSP Marketing: Facebook 101 - Boosting Your Posts [Social Media 101]

Facebook 101: Boosting Your Posts [Social Media 101]

For small business owners, Facebook is a powerful social media tool that you can - and should - utilize to your advantage, especially considering that 74% of users check their Facebook account at least once a day. By not using Facebook, you could be missing out on numerous opportunities to reach your target audience.

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