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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
Advice for IT companies on how to refine your MSP social media marketing strategy.
Chris Chase

Facebook 101 - Ad Formats [Social Media 101]

As a business, you want to gain the attention of potential customers. Social media offers a lot of benefits for business owners and can give you the exposure your business may need. This is a great place to build your audience and engage with them at a low cost, building your brand awareness and loyalty.

Chris Chase

5 Tips for Social Media Marketing Success

Social media is not only one of the main drivers of traffic to your site, but it is also a primary tool for the marketing of your business. Social media is particularly valuable to smaller businesses, as it can level the playing field in regards to the ability to communicate with an audience. Unsure of how to find the time to set up, customize and develop an effective social media plan for your business? Now’s the time for The Ultimate Social Media Rig.

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Guest — Nick Stamoulos

Social Media Strategy

It's true that social media is where our customers are. However, businesses need to customize their strategies in order to get the... Read More
Friday, 03 January 2020 16:16
Chris Chase

Instagram 101 - Videos [Social Media 101]

With the increased use of social media for marketing, there has also been an increase in engagement numbers for videos over photos. Video marketing has been growing with the use of social media platforms because videos allow users the ability to share more complex and in-depth stories with their viewers, more so than one photo can do. It’s particularly useful on one already visual-centric social media platform - Instagram.

Chris Chase

Facebook 101 - Page Posting Options [Social Media 101]

As a business owner having a Facebook Business Page is the first step. The next is posting and actually engaging with your followers.

As long as you have privileges to post on behalf of your Facebook Business Page, you can take advantage of a lot of unique posting options that are sure to make your posts stand out. By using the free posting options you can increase your engagement with your customers, prospects, and followers.

Chris Chase

Without a Visual, Your MSP’s Social Media Posts Are Being Overlooked

Social media marketing is important... but if you’re not doing it right, your time and efforts are wasted. One common thing we see many MSP’s do wrong is failing to add any visual content to go with their posts. Let us explain why doing so is crucial if you want to make sure your business is seen.

Chris Chase

Hootsuite: The Good, and the Bad

Hootsuite is a social media marketing management tool that allows you to manage many social media platforms without having to login to each platform individually. It can help to increase your marketing strategies across your social media, with the ability to schedule posts and manage comments immediately. Hootsuite is a great new way for businesses to finally take advantage of social media for their marketing and not have to spend a ton of time doing it.

Chris Chase

YouTube 101 - Video Titles, Descriptions, Tags, and Categories [Social Media 101]

Like a lot of your digital marketing, you want to focus on is getting your MSP’s SEO ranking up so that your business is on page one of Google. A great way to improve your ranking is to take advantage of video marketing. However, you must do it right. This means you optimize the videos that you upload on YouTube, a company owned by Google that can help you improve your search engine ranking.

Chris Chase

Facebook 101 - Videos [Social Media 101]

Video marketing has become a power in its own in the marketing world, to a point that companies are specifically adding money to their marketing budget just for those videos.

Chris Chase

LinkedIn 101: Personal Profile vs. Business Page [Social Media 101]

LinkedIn is one more of those social media platforms that continues to grow. Using it can get your company name out there, and get potential employees in contact with you along with possible new clients.

Chris Chase

Instagram 101 - Connecting Your Account to Your Facebook Page [Social Media 101]

Instagram is a great social media platform - one that your MSP can take advantage of. Since Instagram is owned by Facebook, there’s an additional step that you can take to enhance your social media marketing efforts: connect your MSP’s Instagram account to the company Facebook page.

Chris Chase

YouTube 101 - Closed Captions [Social Media 101]

Did you know that YouTube is the 2nd most visited website in the world? Almost 5 billion videos are viewed every day on YouTube, and that is not just the United States!

Chris Chase

Using Social Media to Brand Your MSP

You may have heard the proverb, “The right tool for the right tool” and its cousin, “It’s a poor workman who blames his tools.” When it comes to using social media to promote your MSP and develop your brand, social media tools are not interchangeable. While social media is designed to be used as tools of engagement, they each achieve their goals in different ways. Read on to learn to choose the best social media tools to develop your MSP marketing funnel, promote your brand, and drive traffic to your site.

Chris Chase

Facebook 101 - Page Roles [Social Media 101]

Nearly everyone is on Facebook. Because of that, so are many businesses, and it can be confusing how to go about managing a page for your business, and determining who should be allowed to do what. Today, we are going to go over the basics you should know before you hand out those roles to your staff or business partners.

Chris Chase

Your MSP’s Social Media Graphics Matter - Here’s Why

A picture is worth 1,000 words, but when it comes to pictures that represent your company and brand, we’d argue that those pictures are worth so much more than that.

Chris Chase

Facebook 101 - Business Manager Overview [Social Media 101]

Establishing a presence on Facebook is something you need to do as a business. You need to create and brand your pages, start pushing content to them, and (ideally) start using the different advertising features available through Facebook to drive traffic to where you intend it to go.

Chris Chase

Facebook 101 - Facebook Events [Social Media 101]

Does your MSP have an upcoming event? If so, then I’m sure you’re promoting that event to those who would be interested in attending. Have you considered doing this though a Facebook Event?

Chris Chase

Facebook 101 - Facebook Groups [Social Media 101]

You want to provide greater value for your customers by fostering discussion related to technology issues that businesses in your service area face. You know that a lot of your audience is on Facebook, but you just can’t seem to generate the back-and-forth communication that you’re looking for on your page.

Chris Chase

YouTube 101 - Curating Your Playlists [Social Media 101]

Video marketing is an extremely powerful tool for managed service providers to take advantage of. If you’re using videos as you should be, you’ll have a large collection of videos throughout your website, all housed on your company’s YouTube channel.

Chris Chase

Facebook 101 - Facebook Pixel [Social Media 101]

Facebook Ads are a great way to promote your company. The targeting capabilities that you can take advantage of allow you to get in front of those that you’re trying to reach. These capabilities only increase if you take advantage of Facebook Pixel.

Chris Chase

Instagram 101 - Setting Up Your Instagram Page [Social Media 101]

It’s important to leave a positive impression on all those that encounter your business, no matter what way they encounter it. To make sure that your brand is represented as it should be, you need to take the time to set up and brand your social media profiles accordingly. 

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