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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
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Chris Chase

How to Retarget Website Visitors Using Facebook

It would be great if it were true, but unfortunately, not every person who visits your website is going to immediately convert and become a paying customer. They may like what they see, but be ‘stuck’ in their ways and not ready to convert from a break-fix IT model to managed services. Or, they may want to look at what their other options are in your local area.

Chris Chase

Facebook 101 - Fake Profiles and Your Business Page [Social Media 101]

All businesses, especially any IT company like Managed Service Providers are, should definitely be on Facebook. Unfortunately, when you go to set up your company’s business page, you need to be signed in to an existing user profile.

Chris Chase

Your ‘Unofficial’ Facebook Page is Hurting Your Business

There are many Managed Service Providers out there that have decided, “we’re not going to bother with social media at all.” We understand where they’re coming from: managing multiple social media channels on top of handling all the day to day business processes can be overwhelming for a small business. Instead of even attempting to, some companies of smaller size won’t even bother setting up accounts for their company across the major platforms.

Chris Chase

Why MSPs Can’t Afford to Ignore Facebook

Facebook is a social media platform that many people love to hate on. However, despite the bad reputation it sometimes gets, it’s - by far - the most important social media platform for B2B marketers. Here’s why:

Chris Chase

Keeping it Simple: Social Media Advertising

In the age of web 2.0, marketing has evolved from customers being told what to buy, to one in which business and customers have a conversation about which product is best suited for their needs. More often than not, this conversation occurs on social media.

So for example, let’s say you have a new service you wish to promote and are using social media to tell your customers about it. For this primer, we will refer to Facebook, but the same concepts apply to all types of social media marketing.

Chris Chase

How To Best Use Facebook for B2B Marketing

If you’re attempting some marketing for a business-to-business operation, social media can provide an excellent outlet for your efforts. Facebook is certainly no exception to this rule. In today’s blog, let’s review why Facebook is one channel that no business should pass up for their marketing.

Chris Chase

Now Playing: Your MSP on Facebook Live! 6 Ways to Go Live Today!

 Most of you have probably heard of Facebook Live, or even seen that someone on your personal Facebook news feed ‘is live’. When Facebook first introduced their Live post option, pretty much everyone in your newsfeed that went Live was alerted to you by a notification. Since its introduction, there are fewer notifications about those who go Live on Facebook, but there is still a considerable amount of buzz surrounding Facebook Live.

Chris Chase

Using Social Media Algorithms to Your Advantage - Facebook (3 of 4)

Part 3 of 4 - How to Use Facebook's Algorithm to Your Advantage [Series]

When engaging in business-to-business marketing efforts, social media can be a very effective tool. However, in order for your efforts to have maximum reach and visibility, you have to have an appreciation of the different algorithms that power each of these networks and their content delivery. This is part three of our four-part series on the subject, in which we’re discussing the inner workings of Facebook.


Chris Chase

A Beginner's Guide to Facebook Advertising - Expand your Reach with Lookalike Audiences on Facebook [7 of 7]

Part 7 of 7 - Expand your Reach with Lookalike Audiences on Facebook [Series]

Facebook Advertising is an excellent resource for business owners. Everything you need to run a successful advertising campaign is all in one place, including your audience. Did you run a successful advertisement, and aren’t sure where to turn? Re-run that campaign to the same audience, well it’s clone, with Facebook’s Lookalike Audiences!

Chris Chase

A Beginner's Guide to Facebook Advertising - Which Ad Works Best on Facebook? A/B Testing [6 of 7]

Part 6 of 7 - Which Ad Works Best on Facebook? A/B Testing; [Series]

Facebook Advertising is a great way to raise brand awareness and increase your Facebook following. Sometimes your first advertisement might not yield the response you were hoping for. Wait! Don’t get rid of it, rework it with A/B testing.

Chris Chase

A Beginner's Guide to Facebook Advertising - Measure the Performance of your Advertisements [5 of 7]

Part 5 of 7 - Measuring the Performance of your Facebook Advertisement  [Series]

ROI is always top of mind for business owners. Often it is difficult to calculate an accurate ROI for social media marketing. Luckily, Facebook makes tracking ROI simple with Ads Manager. The following will help you review the success of your Facebook Advertisement using Facebook’s Advertising Metrics (KPI’s - Key Performance Indicators).

Chris Chase

A Beginner's Guide to Facebook Advertising - Determining Your Facebook Advertising Budget [4 of 7]

Part 4 of 7 - Determining Your Facebook Advertising Budget [Series]

In the first part of this series, you may remember us discussing the affordability Facebook offers businesses. In fact, that is one of the many reasons Facebook advertising has become so successful. Any budget can be supported, but how far can your budget take you? 

Chris Chase

A Beginner's Guide to Facebook Advertising - Creating an AD [3 of 7]

Part 3 of 7 - Creating an Ad [Series]

Facebook Ads have the ability to transform your company and dramatically increase your leads without destroying your budget. If you want to reach 1.55 billion Facebook users that could potentially turn into your clients, then Facebook Advertising is right for you. The following will tell you the preliminary steps you need to know to create a Facebook Advertisement of your very own! 

Chris Chase

A Beginner's Guide to Facebook Advertising - Terminology [2 of 7]

Part 2 of 7 - Terminology [Series]

Even for an experienced marketer Facebook Advertising can be a little daunting without first understanding the basics. The first real step to learning anything new is understanding the terminology. When you’re setting up your first advertisement you’ll hear things like “custom audiences”, “impressions”, and “auto bid” and even in the appropriate context there might still be some confusion. The following is a brief overview of commonly encountered Facebook Advertising terminology to assist you in your Facebook Advertising endeavors.

Recent Comments
Chris Chase
It's hard to give you a number on that as it changes based on the ad, the demographics etc. You can get the costs right in FB when... Read More
Wednesday, 29 June 2016 00:02
Chris Chase

A Beginner's Guide to Facebook Advertising - Introduction [1 of 7]

Part 1 of 7 - Why should I Advertise on Facebook? [Series]

You might be a bit, or a lot, skeptical of Facebook, not to mention using it for Advertising purposes. You’ve probably heard horror stories of a people losing money by advertising on Facebook. If so many people are losing money with advertising on facebook then why has it grown by 680% since 2010? It’s because it works! Want to know why it works?

Chris Chase

Boosting Facebook Posts, Part 2: Boosting Posts with Images that Meet Facebook’s Guidelines

This month, we look at meeting Facebook’s boosting guidelines so your images and content get seen by the masses.

Chris Chase

Boosting Facebook Posts, Part 1: When to Boost your Facebook Post

You’ve done it! Your latest Facebook post has met with success and received likes, shares, and comments. Facebook’s algorithm now recognizes this higher-than-normal level of engagement and begins to organically display your post to more and more timelines. When you’ve got a hot post like this on your hands, give it a boost!

Chris Chase

Why MSPs Should Pay Attention to Social Media Marketing

Facebook! Twitter! LinkedIn! Google+! How do you know if a platform is necessary for your business? How do you even go about setting up an account? What do you post? Below is a pretty basic guide to getting started on social media, why the ‘Big 4’ platforms are important to you, and why posting to those platforms is important for marketing your business.

Chris Chase

Facebook Marketing: Organic Views End

Since businesses started using Facebook, it has become a valuable interface for them to supplement their ongoing marketing strategies. After Facebook opened their service to the masses in September of 2006, it wasn't difficult for popular local business posts to be front and center on the news feeds of people who had "liked" their business page. Because of this, many marketing professionals started putting together strategies centered around flooding their company pages with information to increase organizational visibility.