What does your blog strategy look like for this year? Hopefully, you have one in place, especially when 52 percent of B2B marketers rank blogs as the most critical piece of a successful content marketing strategy in 2018. If your blog strategy is still taking shape, this particular blog may help. Read on for a step-by-step guide to writing a blog that your audience will want to read.
When marketing your business, the general wisdom is that inbound marketing is a good thing to include in your overall strategy. This is because it effectively draws in your most interested audience, in addition to usually being more cost-effective than most outbound avenues. Today, we’ll focus on what your inbound strategy should be based on, as well as a few actions to take as you implement it.
It's an unfortunate fact that if a company were to focus its services exclusively to the needs of a particular industry, regardless of how successful it was in delivering high-quality solutions, it would at some point reach its cap. After all, even if this company managed to secure every member of that industry as a client, there are only so many industry members to serve.
Marketing has always kept pace with the technologies of its time, and has been, at times, hindered by them. This has become much less of an issue today, as we now have the ability to use the Internet and other computing technologies to market in a digital environment, expanding our reach and the knowledge we can glean from our efforts. However, some methods of digital marketing today are more effective than others. In order to be successful, you should focus on doing it the right way.
Let’s face it, marketing is time-consuming, and your schedule is jam packed managing the daily operations of your business. Rather than slump on marketing - take part in one of the most effective, and hands-off marketing tactics there is, customer testimonials.
The simplest way to explain inbound vs. outbound marketing is not to look at the actions of the business or its marketers, but rather, how the target market responds to the information presented to them. For inbound and outbound marketing, the true difference comes from how the client receives, consumes, and acts upon that information. Let’s compare the two marketing strategies and how to use them to reach your marketing objectives.
You only get what you give.
There are very few circumstances and systems that deviate from this one life principle: It's just how the world works. The same principle can be applied to your business' social media marketing efforts. Astronomers use the term "Goldilocks Zone" to define the area which is the right distance from a star to sustain liquid water. Here, we use it to define the correct time and effort you need to put into your marketing initiatives to see the highest possible ROI.
The About Us page is potentially one of the most important parts of your website, but is sadly forgotten about underneath the immense pile of other content your business has. What a lot of people fail to realize is that without a proper About Us page, you run the risk of a disconnection with your audience, as well as prospective leads not knowing how to contact you.
The inbound marketing equivalent to the phrase, “all roads lead to Rome” is the phrase “all roads lead to your website.” Your website is a 24/7 marketing tool for your business. It can be used to capture leads, educate clients, communicate your vision and culture, and even build relationships between you and potential clients. On the other hand, a poor website presence will likely hinder your overall marketing efforts. It’s in your best interest to be proud of your website.
There are very few circumstances and systems that deviate from this one life principle: you only get out of it what you put into it. It's just how the world works with nearly every situation. Whether you're dealing with something as meaningful as your marriage, as minute as cutting the grass, or as important as eating, the quality of your input will determine the quality of your output. The same principle is applied to your business' social media marketing efforts.
Perhaps the best kept secret in the Managed Services industry is that video content is the most effective form of website content. The benefits are astounding as study-after-study confirms that website traffic soars when well-presented, well-thought-out video content is offered. In today's fast-paced market, you only have seconds to make an impression on a potential lead, and nothing does the trick like a good video presentation or vlog.
There's an old saying, "if you hang around the barbershop long enough, eventually you'll get a haircut." The above sentence isn't in reference to the speed hair grows (although for some of us that would be nice), it is actually in reference to the undeniable correlation between the amount of time spent doing an activity and the likely result of a purchase being the result of that time spent.