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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.

Why MSPs Need Video Marketing

Video marketing has already proven to be a popular and effective outlet for organizations in many industries. The numbers explain why. On average, a website visitor will spend 88% more time on a website with video than one one that doesn’t. That’s 88% more time to get your message across.

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How to Improve Your SEO Using Video Content

We’ve spoken at length about the benefits of healthy search optimization practices on your website. This goes for everything—your web copy, your images, and believe it or not, your videos. Let’s review how you can help optimize the video content on your website so that it draws the attention of the search engines.

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5 Documentaries to Watch to Help Guide Your MSP Marketing Strategy

As a business professional who doesn’t have to sit in a classroom and take tests anymore, it’s a lot easier to actually enjoy learning. There are so many resources available in this day and age which you can take advantage of to expand your knowledge base. Even when it comes to your marketing!

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Propel Your MSP’s Brand with Video Content

Buzzword or not, branding is how you differentiate your MSP from other MSPs and is the thing that makes your business unique. Without uniqueness, why should anyone take an interest in your services? While having a recognizable brand is great, what happens when your personal brand overshadows your company’s brand?

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8 Video Marketing Ideas for MSP Marketers

Video plays a big role in lead generation and conversion for B2B companies. More and more managed service providers are discovering how powerful online video marketing is. Have you given it a try?

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6 Actionable Statistics to Enhance Your Video Marketing

Anyone who has spent time researching articles and blogs about B2B marketing strategies will tell you that there are countless sites that discuss the importance of video marketing in our current digital climate. In reality, however, there is a major difference between knowing that you should be marketing with video and actually marketing with video. The issue is no longer if you should use video in your marketing but how to begin developing a video strategy that gives you the results you’re looking for.

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Why You Need Videos in Your Marketing

Why should you be using video in your marketing? Well, to be honest, if you’re not using it now, you will soon be one of the only companies not using it. More and more businesses are discovering how powerful online video marketing is and how easy it is to distribute to potential clients worldwide!

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Video Content Brings Value to Your Website

Perhaps the best kept secret in the Managed Services industry is that video content is the most effective form of website content. The benefits are astounding as study-after-study confirms that website traffic soars when well-presented, well-thought-out video content is offered. In today's fast-paced market, you only have seconds to make an impression on a potential lead, and nothing does the trick like a good video presentation or vlog.

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Gear for Recording a Video Testimonial

The use of video adds a considerable amount of value to many marketing materials, but the boost that video gives to testimonials particularly stands out. Videos, in general, will help keep your visitors on your site longer - and when they can see your happy, existing clients raving about your service, how could they not be convinced to engage with you? 

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Tips to Better Use Your Smartphone's Camera

We’ve spoken fairly frequently on the value of using visual content in your marketing efforts, but on the off-chance that you come across a marketing opportunity as you go about your day, are you really going to be lugging around the equipment to capture it? Probably not, but there is a good chance that you’ll have another invaluable tool: a smartphone.

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Why Your Website NEEDS Videos, and How to Make them Work For Your Business

IT service is a highly-competitive field, making it more important than ever to both attract prospective clients to your website, and engage them with your content. Adding videos to your website is one easy way to increase your search engine rankings, as well as improve user engagement. It’s a marketing trend that many businesses are taking advantage of, meaning that your website must have videos in order to be competitive.

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Bring Life to Your Website with Video

Nearly every advertising guru, blogger, sales executive, researcher, or analyst who focuses on marketing will tell you the same thing: Having videos on your website will improve your user engagement and increase the amount of leads generated. In fact, marketing researcher Dr. James McQuivey estimates that a one minute video has the same effect as 1.8 million words or 3,600 typical web pages.Knowing that you want to incorporate videos into your marketing strategy is the easy part.

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