Every business owner wants to succeed with their business, not just skate by. Marketing is a crucial aspect for your MSP to be able to succeed. If not done properly, your business can - and most likely will - fail.
Unsure where you’ve gone wrong when it comes to your MSP marketing efforts? Don’t worry; you’re not the only one. To help, we’ve put together a list of common mistakes that MSPs make when trying to promote their company, and what you can do to avoid falling prey to them.
When you’re struggling to attract business, promoting your MSP may seem not as important as keeping the lights on. However, if you don’t market your MSP, you won’t be able to attract the audience needed to generate the leads you need to keep your business running. Fortunately, there are some methods and tools you can use to promote your MSP without breaking the bank.
“Marketing… how hard could it be, right?”
This is the position that many business owners take when they decide that it is time to market their services. They figure if they just have a website, a few social media accounts, and keep their doors unlocked during business hours, they’ll be set. Unfortunately for these business owners, they don’t have someone to show them the right way of marketing - having a plan.
In Part 1 of this blog, we discussed what exactly SMART goals are; specifically, what your marketing goals need to be considered SMART. This next part of our blog will go through how to turn the common vague goal of “increasing revenue” into a SMART goal that you can use for your next marketing campaign.
A SMART goal or S.M.A.R.T goal is a goal that is written in a way that makes it clear what exactly you’re trying to accomplish, when, why, and how. First introduced in the ‘80s, this methodology is designed to help you establish goals in a way that your brain can transfer into actions - enabling you to better achieve the results that you are looking for.
For a lot of the things you do as a business, you probably have specific processes to follow, and general plans if certain situations happen. There’s no reason why you shouldn’t for your marketing. And, in all actuality, you’ll be much better off if you do have some sort of plan to follow.
In a recent survey of small business owners, the most frequent response to the question regarding the biggest challenge to running a small business was marketing.
So, what are the best marketing strategies for small businesses who are just starting out marketing themselves? What about for small businesses who are struggling to achieve a positive ROI with the marketing they are currently doing?
Anyone who has spent time researching articles and blogs about B2B marketing strategies will tell you that there are countless sites that discuss the importance of video marketing in our current digital climate. In reality, however, there is a major difference between knowing that you should be marketing with video and actually marketing with video. The issue is no longer if you should use video in your marketing but how to begin developing a video strategy that gives you the results you’re looking for.
When we talk about building a marketing strategy, we’re not talking about what combination of individual initiatives that you’re going to be using to market your services and solutions. Rather, we’re focusing on what should take place before you begin selecting initiatives when you’re developing your overall marketing strategy.
From marketing to sales to service delivery, a company’s success is based on a series of goals that need to be met. However, setting clear, actionable goals is easier said than done.
S.M.A.R.T. is an acronym that helps businesses of all sizes and industries set these actionable goals. It stands for: Specific, Measurable, Achievable, Realistic, and Timely.
Marketing your business is one of the most crucial factors to its success. Unfortunately, it can also be one of the most expensive. To avoid this, you must plan a budget for your marketing initiatives. What follows is a step-by-step guide to crafting a budget that best fits your needs as a company.
As time passes, seasons change, and with those changes come different avenues and opportunities that you may use to your marketing advantage. Simply put, some marketing tactics are just better suited for different times of year. Even so, they’ll still require a thoughtful and deliberate implementation.
A large part of running a successful initiative themed around a season is to understand the climate, in a manner of speaking, of your area. As you plan your initiative, you must be familiar with trends in society and business and their tendency to shift with the seasons. This means that you must be aware of a variety of variables as you plan out your marketing strategy. For instance, as the holiday season winds down, the use of seasonal B2C marketing is fully apparent. However, with a few changes in approach, there is no reason that B2B marketing can’t leverage similar factors in their approach as well.
Social Media. Content. Inbound. Outbound. Direct Mail. Event. When it comes to marketing your managed IT business, the options are too numerous to count. This brings us to a major issue that often becomes a roadblock. With so many options, it’s hard to know where to begin marketing. That’s why it’s recommended to develop a documented marketing strategy to make sure your marketing has a clear purpose and a schedule with time and resources to execute the initiative.