Your MSP’s marketing strategy and implementation is an important factor to its success. This means that it is just as important to find the right agency to assist you with your marketing - especially if marketing isn’t necessarily in your wheelhouse.
Hosting or attending a live event to promote your MSP is a great way to get in front of your target audience. Whether you’re in-person or behind a computer screen, these events are a very powerful conversion tool that you should be taking advantage of.
If you want your next marketing campaign to be successful, there is a lot to consider. You have to put in the time and effort to create amazing marketing materials that are informative and visually appealing. Paired with that, you need a great offer and calls-to-action that entice the recipient of your materials to do what you want them to do.
Businesses of all sizes and all industries recognize at least in part that they need to promote themselves if they want to find new customers and grow their company. However, even if they recognize this, it doesn’t mean it is actually happening.
As a part of the tech industry, you probably find it very tempting to steer away from most - if not all - forms of print marketing. A lot of managed service providers feel this way, and won’t bother to promote their company with anything but digital means.
We hope brochures are a part of your MSP marketing strategy - they are one of the best, most versatile pieces of marketing collateral that you could have...if they are designed and utilized correctly.
As part of an IT Company, you’re probably familiar with the Internet of Things (IoT). If you’re not quite sure or would like some clarification, it’s essentially the entire network of devices and appliances that connect to the Internet (or sometimes a more private network) to interact and exchange data.
In case of emergency, it is recommended that people pack what is often referred to as a “go bag.” This package contains the supplies and provisions they will need to make it a few days without access to other resources.
In the past, we’ve talked about basic marketing collateral that every small business should be using to promote themselves. One of the collateral pieces we discussed was brochures - something too many IT companies aren’t taking advantage of.
The Super Bowl is a time where people watching TV actually pay attention to the commercials being shown. Even non-football fans will watch - just for the commercials! Some of these advertisements shown are more memorable than others.
If your resolution for 2019 was to improve your company’s marketing efforts, you need to adjust your marketing strategy from 2018 and put your best foot forward to keep up with current and future marketing trends. Making your adjustments now rather than later is more important than you think. Due to technological advancements, the capabilities at your disposal are changing extremely rapidly -- failing to keep up with them will make your business fall behind.
For a lot of the things you do as a business, you probably have specific processes to follow, and general plans if certain situations happen. There’s no reason why you shouldn’t for your marketing. And, in all actuality, you’ll be much better off if you do have some sort of plan to follow.
It’s easier than you think for small businesses to fade into obscurity. It’s been reported time and time again that 20% will fail within their first year, 30% within their second year, and 50% after five years of operation. You don’t want that to happen to your MSP. So, what can you do to make sure that (1) your current clients stay with you, and (2) you continue to bring in new clients?
The best thing to do is to never stop marketing.
When was the last time that you Googled your company? What about the last time that you navigated from your company’s homepage to each of your service pages? Your company blog? Your About Us page? What do those pages look like? When were they last updated?
You probably have a couple of different services that you wish your company sold more of. Maybe they have a bigger profit margin, or they don’t take a lot of time to manage so it wouldn’t overwhelm your employees if you sold a lot of this service. Whatever the reason, you need a way to promote that specific service so that you can generate more sales from it.
Most MSPs, probably your company included, offer a LOT of different service offerings that you sell. If you want to start selling more of these services, you have to promote them through your marketing.
With marketing, there are so many methods that you can possibly utilize to promote your MSP and its service offerings. So, what SHOULD you be doing?
In a recent survey of small business owners, the most frequent response to the question regarding the biggest challenge to running a small business was marketing.
So, what are the best marketing strategies for small businesses who are just starting out marketing themselves? What about for small businesses who are struggling to achieve a positive ROI with the marketing they are currently doing?
As a company with a business-to-business delivery model, your marketing is very different than that you see on television. You may feel as though you’re speaking different languages - and yet their messages are the ones that stick in your head. Don’t worry, there’s a very good reason that this is happening, and a way that you can give your own marketing a boost with it as well.