JoomConnect Blog

Email continues to remain a steadfast tool for B2B marketers. However, like all tools, its effectiveness can dwindle if misused. By following these six best practices, you can harness the full potential of email marketing to your business’ benefit.

Digital newsletters are a common marketing tactic used by small, medium, and large businesses alike due to the low cost and ease of putting one together. Because of this, it’s likely that the contacts on your list are already receiving multiple eNewsletters in their inboxes each and every month.

Businesses of all sizes and all industries recognize at least in part that they need to promote themselves if they want to find new customers and grow their company. However, even if they recognize this, it doesn’t mean it is actually happening.

It’s possible most of the people you want to know about your managed services probably don’t have a clear understanding of what it is that you do, what makes you different from any other provider of IT services, or what services you offer at all. So, how do you reach out to prospects like these and convince them to become clients?

This is why every business—especially a managed service provider—needs a marketing strategy.

Email marketing is a hugely useful effort when you’re trying to accomplish any of various business initiatives, and there are plenty of ways that you can make it even more useful. Let’s run through some of our favorite email marketing tips that aren’t challenging at all to implement if you’re committed to enhancing your efforts through this medium.

When it comes to your marketing, we’ve long been proponents of a concept known as the marketing funnel. However, we’ve recently been made aware of another marketing approach—the marketing flywheel—and thought it may be interesting to compare the two to see if, as reports say, this latter option is the more effective one for modern businesses to use.

When did you last take a good, hard look at your business’ website, and overall web presence? When did you last check to see whether or not your business’ website was doing a good job of representing your business? 

In order for your business to be successful, there needs to be an incoming cash flow, and in order to draw in this cash flow, your audience has to be both aware of what you have to offer them, and have communicated their willingness to make an exchange with you. This outcome will be much more likely with help from two key components of any business’ team: sales and marketing.

Every business that markets products or services on a website does so in hopes of improving customer engagement, or to reach suspects and turn them into prospects. The problem is that many sites don’t utilize marketing best practices that allow for the kind of engagement they’d like to see. One of these practices is the use of calls to action (CTA) to persuade users on your website to take a specific action.

When you’re struggling to attract business, promoting your MSP may seem not as important as keeping the lights on. However, if you don’t market your MSP, you won’t be able to attract the audience needed to generate the leads you need to keep your business running. Fortunately, there are some methods and tools you can use to promote your MSP without breaking the bank.

MSP Marketing collateral is a collection of media that is used to support the sales of a company’s products or services. The primary purpose of marketing collateral is to showcase your business’ products and services in an informational but attractive way, while at the same time expanding your credibility. The collateral you use should support your overall marketing efforts.

The Super Bowl is a time where people watching TV actually pay attention to the commercials being shown. Even non-football fans will watch - just for the commercials! Some of these advertisements shown are more memorable than others.

The simplest way to explain inbound vs. outbound marketing is not to look at the actions of the business or its marketers, but rather, how the target market responds to the information presented to them. For inbound and outbound marketing, the true difference comes from how the client receives, consumes, and acts upon that information. Let’s compare the two marketing strategies and how to use them to reach your marketing objectives. 

Upselling is a sales technique that is used to sell additional goods or services to existing customers. It’s a great way to generate revenue because you don’t have to spend the time and effort trying to acquire new customers - you already have these companies as clients. You have a much better chance of closing a sale to an existing customer as well: the probability of selling to an existing customer is between 60-70%, while the probability of selling to a new prospect is somewhere between 5-20%.

In case of emergency, it is recommended that people pack what is often referred to as a “go bag.” This package contains the supplies and provisions they will need to make it a few days without access to other resources.

There’s no school like the old school, and when it comes to marketing, “old school” more or less means “outbound”... an approach where you are reaching out to your audience, as compared to them seeking out what you offer. Let’s review some of the marketing techniques that you could use as part of an outbound-focused initiative that (especially with our help) proves to be a worthwhile endeavor as you promote your managed services.

Recently, we have been sharing insights on some best practices regarding social media. This time, we’re going to discuss the primary function of social media: engagement.

If you want your next marketing campaign to be successful, there is a lot to consider. You have to put in the time and effort to create amazing marketing materials that are informative and visually appealing. Paired with that, you need a great offer and calls-to-action that entice the recipient of your materials to do what you want them to do.

Marketing has two umbrella classification that most methods fall under, inbound marketing and outbound marketing. Here are five inbound marketing methods that we recommend using to market your MSP!

Every business owner wants to succeed with their business, not just skate by. Marketing is a crucial aspect for your MSP to be able to succeed. If not done properly, your business can - and most likely will - fail.