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JoomConnect Blog

Websites, ConnectWise API Integration, MSP Marketing and much more!
This tag contain 1 private blog which isn't listed here.
Chris Chase

Brochures: A Must-Have, Versatile Marketing Collateral Piece

In the past, we’ve talked about basic marketing collateral that every small business should be using to promote themselves. One of the collateral pieces we discussed was brochures - something too many IT companies aren’t taking advantage of.

Chris Chase

‘Facts’ vs. ‘Feels’: Creating the Right Balance for Your Marketing

The Super Bowl is a time where people watching TV actually pay attention to the commercials being shown. Even non-football fans will watch - just for the commercials! Some of these advertisements shown are more memorable than others.

Chris Chase

Has Your Marketing Strategy Adjusted for the New Year?

If your resolution for 2019 was to improve your company’s marketing efforts, you need to adjust your marketing strategy from 2018 and put your best foot forward to keep up with current and future marketing trends. Making your adjustments now rather than later is more important than you think. Due to technological advancements, the capabilities at your disposal are changing extremely rapidly -- failing to keep up with them will make your business fall behind.

Chris Chase

Get Your Marketing on the Track to Success

For a lot of the things you do as a business, you probably have specific processes to follow, and general plans if certain situations happen. There’s no reason why you shouldn’t for your marketing. And, in all actuality, you’ll be much better off if you do have some sort of plan to follow.

Chris Chase

Why Successful Marketers Never Take A Break

It’s easier than you think for small businesses to fade into obscurity. It’s been reported time and time again that 20% will fail within their first year, 30% within their second year, and 50% after five years of operation. You don’t want that to happen to your MSP. So, what can you do to make sure that (1) your current clients stay with you, and (2) you continue to bring in new clients?

The best thing to do is to never stop marketing.

Chris Chase

Why Your Website is Your Most Important Marketing Tool

When was the last time that you Googled your company? What about the last time that you navigated from your company’s homepage to each of your service pages? Your company blog? Your About Us page? What do those pages look like? When were they last updated?

Chris Chase

10 Best Practices to Follow When Promoting One of Your Services

You probably have a couple of different services that you wish your company sold more of. Maybe they have a bigger profit margin, or they don’t take a lot of time to manage so it wouldn’t overwhelm your employees if you sold a lot of this service. Whatever the reason, you need a way to promote that specific service so that you can generate more sales from it.

Chris Chase

How to Avoid Information Overload When Marketing Your Services

Most MSPs, probably your company included, offer a LOT of different service offerings that you sell. If you want to start selling more of these services, you have to promote them through your marketing.

Chris Chase

What Your MSP Marketing Tool Belt Should Include

With marketing, there are so many methods that you can possibly utilize to promote your MSP and its service offerings. So, what SHOULD you be doing?

Chris Chase

The #1 SMB Problem, and How to Fix It

In a recent survey of small business owners, the most frequent response to the question regarding the biggest challenge to running a small business was marketing.

So, what are the best marketing strategies for small businesses who are just starting out marketing themselves? What about for small businesses who are struggling to achieve a positive ROI with the marketing they are currently doing?

Chris Chase

Can You Use B2C Strategies in Your B2B Marketing?

As a company with a business-to-business delivery model, your marketing is very different than that you see on television. You may feel as though you’re speaking different languages - and yet their messages are the ones that stick in your head. Don’t worry, there’s a very good reason that this is happening, and a way that you can give your own marketing a boost with it as well.

Chris Chase

Are You Utilizing LinkedIn to the Fullest Advantage?

LinkedIn is a place where prospects can learn about your company through a social network that is designed for business professionals. It’s a place where your current clients often expect professional updates from. And, it’s a place where potential future employees are searching for employment.

Chris Chase

How to Direct Traffic from Your Marketing to Your Website

The ultimate goal of your marketing is to get prospects to your website. Your website is where you provide information about your company as a whole and the services that you provide. Through your website, prospects can contact you if they are interested in signing up for one or more of your service offerings.

To get them to your website, you often have to direct them from your marketing materials - not every prospect is going to learn that you exist through a Google search.

Chris Chase

Putting The Social in Social Media

Recently, we have been sharing insights on some best practices regarding social media. This time, we’re going to discuss the primary function of social media: engagement.

Chris Chase

Mastering Social Media (2 of 3) - Keeping Your Audience Engaged

Social media is a great tool to have, but only if you’re actually using it to benefit your marketing efforts. In this series, we’ve been exploring how you can make the most of it. In this installment, we’ll explore some different ways to encourage your audience to interact with your social media posts.
Chris Chase

What Millennial Decision Makers Want To See

You’ve just found out that the senior decision maker of one of your current clients will be stepping down in favor of retirement - they’ve earned it, after all of their years of hard work. To fill that position, their company will be promoting someone internally to fill that role.

Chris Chase

Do GIFs Have a Place in B2B Marketing?

The use of animated GIFs has exploded in recent years: 69% of consumers reported to frequently using GIFs in their personal communications. It should come as no surprise that this trend has spread to the marketing world - you’ve probably seen some being used already, as many B2C marketers have already capitalized on this movement.

But, do GIFs have a place in B2B marketing?

Chris Chase

How to Best Nurture Your Leads

Lead nurturing is the process of building relationships and engaging with buyers at each stage of the buying process. Leads often do not move through your sales funnel without any help; you have to give them a little push to eventually (hopefully) turn these leads into paying customers. You do this by nurturing them through your marketing communications.

Chris Chase

How a Good Company Culture Leads to Good Marketing Materials

While marketing needs to include the quality of your products and services to an extent, that’s only half the battle. Your marketing also needs to show your audience what your business is about so they can determine if they think your companies will work together well - after all, there are few things worse in business than a relationship with an incompatible company. To avoid this, your marketing should include your company culture.

Chris Chase

Upsell Without Upsetting Your Customers

Upselling is a sales technique that is used to sell additional goods or services to existing customers. It’s a great way to generate revenue because you don’t have to spent the time and effort trying to acquire new customers - you already have these companies as clients. You have a much better chance of closing a sale to an existing customer as well: the probability of selling to an existing customer is between 60-70%, while the probability of selling to a new prospect is somewhere between 5-20%.

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