There’s no school like the old school, and when it comes to marketing, “old school” more or less means “outbound”... an approach where you are reaching out to your audience, as compared to them seeking out what you offer. Let’s review some of the marketing techniques that you could use as part of an outbound-focused initiative that (especially with our help) proves to be a worthwhile endeavor as you promote your managed services.
Marketing has two umbrella classification that most methods fall under, inbound marketing and outbound marketing. Here are five inbound marketing methods that we recommend using to market your MSP!
Every business owner wants to succeed with their business, not just skate by. Marketing is a crucial aspect for your MSP to be able to succeed. If not done properly, your business can - and most likely will - fail.
As a business professional who doesn’t have to sit in a classroom and take tests anymore, it’s a lot easier to actually enjoy learning. There are so many resources available in this day and age which you can take advantage of to expand your knowledge base. Even when it comes to your marketing!
We recently talked about what you need to do to get started putting together your own printed newsletter from scratch. Now, we’ll go over some extra things you can do to add a personal touch to your newsletter, and what you should be doing before your newsletters get printed and sent out to your mailing list.
According to the Content Marketing Institute, 83 percent of B2B marketers use email newsletters for content marketing. What can you do to make sure that your business stands out to your list in their inboxes?
These days you may think that direct mailers are a thing of the past. However, we would like to point out some great reasons to add a print newsletter to your MSP marketing strategy. With most businesses moving to digital marketing, we like to remember how important it is to send out direct mailers - in this case, printed newsletters - when you can.
Digital newsletters are a common marketing tactic used by small, medium, and large businesses alike due to the low cost and ease of putting one together. Because of this, it’s likely that the contacts on your list are already receiving multiple eNewsletters in their inboxes each and every month.
We previously wrote a blog article about why direct mail isn’t dead. As a follow-up, we’d like to tell you how your company can effectively use direct mail pieces in your next MSP marketing campaign.
Sponsoring events is a marketing strategy that is quickly gaining popularity across industry sectors, and is one of the fastest growing forms of marketing in the United States. Have you considered sponsoring an event in your local area?
Small business owners must wear many hats. As a small business ourselves, we understand everything that goes into running one; even more, what goes into owning one. It’s a LOT of work, and a LOT of time and dedication is needed to keep it running smoothly while trying to have a personal life on top of it.
Email is the go-to marketing strategy choice for many B2B marketers. The problem is, there are a lot of things that you can do wrong that will essentially render your email marketing ineffective.
Imagine this: you’re talking with a business owner and potential client that could be quite lucrative for your MSP. This business owner is unfamiliar with the types of solutions that he needs to keep his business technology operational and protected from any potential threats.
Calls-to-action (CTAs) are an important part of marketing. The right call-to-action will drive your target audience to act, while the wrong one will lead to your message being ignored.
When you’re struggling to attract business, promoting your MSP may seem not as important as keeping the lights on. However, if you don’t market your MSP, you won’t be able to attract the audience needed to generate the leads you need to keep your business running. Fortunately, there are some methods and tools you can use to promote your MSP without breaking the bank.
Your IT company may have been able to skate by for years with just an office space and a very basic company website. You had a steady flow of customers coming in. Maybe there were a few slow months here and there, but nothing you couldn’t weather by waiting it out until things picked up again.
Your MSP’s marketing strategy and implementation is an important factor to its success. This means that it is just as important to find the right agency to assist you with your marketing - especially if marketing isn’t necessarily in your wheelhouse.
Hosting or attending a live event to promote your MSP is a great way to get in front of your target audience. Whether you’re in-person or behind a computer screen, these events are a very powerful conversion tool that you should be taking advantage of.
If you want your next marketing campaign to be successful, there is a lot to consider. You have to put in the time and effort to create amazing marketing materials that are informative and visually appealing. Paired with that, you need a great offer and calls-to-action that entice the recipient of your materials to do what you want them to do.