Let me ask you a question: how much does your average client know about IT?
This question is an important one to keep in mind, as it can help keep you from creating an echo chamber where your marketing is concerned. Let’s examine the concept of an MSP marketing echo chamber, and what you can do to avoid one’s influence.
The Super Bowl is a time where people watching TV actually pay attention to the commercials being shown. Even non-football fans will watch - just for the commercials! Some of these advertisements shown are more memorable than others.
It’s been almost 15 years since Facebook opened itself up for the public, and not long after that, it gave businesses the opportunity to use the platform to communicate with customers, clients, and prospects. If you aren’t using social media as a part of your online presence, you are extremely late to the game.
Communication is at the heart of marketing. If you want to successfully sell your services, you need to be able to effectively communicate their value to your audience.
A cold call is a useful way to initiate contact with a potential client… but having said that, it needs to be done properly. After all, we all know how frustrating unwanted calls can be, with so many spam calls still plaguing our telephones. So, what’s the key to successful cold calls in this age of call screening? Let’s break down the practices you should follow.
Recently, we have been sharing insights on some best practices regarding social media. This time, we’re going to discuss the primary function of social media: engagement.
By now, you should have run out of excuses and realized that social media marketing is essential to generating leads for your MSP. It’s simply time to do it. Fortunately, Social Media as a Service allows you to focus on your business, while your marketing agency uses social media to send leads in your direction.
Adding a Live Chat solution to your MSP website is one of the best things you can do. Not only will your clients and prospects love it, but your IT company will receive many benefits from doing so.
Let’s talk about it.
Sitting down to write content can be intimidating. There’s been a lot of stigma placed around the important role quality content plays in your business’ marketing success. With such a heavy emphasis on content, many MSP owners and IT team members feel they’re not able to produce the caliber of writing needed to constitute ‘quality content’.
Your content can serve a variety of purposes. It, of course, pulls traffic to your site and provides value to your visitors, giving them a reason to return and bringing you closer to a contact point. However, content can, and unavoidably will, also give your readership an impression of the “personality” of your company, through a variety of aspects. Of course, as a reasonable person, you want your website describing your business as a managed service provider to make as favorable of an impression as possible on those readers who very well could become clients in the near future. Yet this is just the tip of the iceberg. If you wish to get a complete examination of what message you are sending to your readership, here are some steps you need to follow.
Opened, read, and clicked; that is what you want out of your email content, right? Despite what you’ve heard, that email you just typed out before your coffee break, is going to be judged solely on the subject line. Frankly, that is the first and only thing your target audience is going to view, or skim, when they hit their inbox.
I’m sure you learned growing up the importance of hygiene. When you were a kid, your parents probably drilled into your head the importance of keeping yourself clean (making sure you wash your hands, bathe regularly, and change your clothes) and maintaining a clean living space (doing things like putting your dishes in the sink, cleaning up spills, and putting your dirty clothes in the hamper). We’re here to talk to you about the importance of a different type of hygiene: email hygiene.
For most businesses, cold calling is a necessary piece to any marketing & sales strategy. Unfortunately, they’re not always fun to make. Fortunately, there’s an alternative: the cold email.
Social media marketing is important... but if you’re not doing it right, your time and efforts are wasted. One common thing we see many MSP’s do wrong is failing to add any visual content to go with their posts. Let us explain why doing so is crucial if you want to make sure your business is seen.
If you’ve established social media pages but aren’t doing anything with them, you’re wasting so many valuable opportunities to connect with your target audience. This includes your clients, and even your prospects who decide to seek out more information about you.
When marketing your company, you’re trying to trigger some sort of response from your target audience. It could be for them to purchase a new add-on you’ve just started offering, or to subscribe to your newsletter. It doesn’t matter what response you’re looking for: no matter what, incorporating visuals into your marketing collateral will help ensure that the message you’re trying to convey is better received.
Time is important to business. It’s even more so in regards to your marketing: an improperly timed campaign will fall on deaf ears, no matter how great your offer is. Your ongoing marketing efforts can suffer as well if you fail to take into account when your audience is prepared to digest your marketing materials. If you are sharing these materials at inopportune times, they will get lost amongst the various other marketing communications that your clients and prospects are receiving from other businesses, including those from your competition.
To make sure that doesn’t happen, you need to consider when you market, not just what you are marketing.
There is an old saying that says, “the fortune is in the follow-up.” The saying is actually pretty accurate. Follow-ups have the potential to influence a customer’s overall experience with your company. How frequently you follow-up and the quality of your follow-ups can be beneficial - or detrimental - to your MSP’s long-term success.
This phrase may sound familiar to you: “You don’t get a second chance to make a first impression.” There have been countless psychological studies that have shown how important it is to put your best foot forward when you first meet someone if you want to leave a positive, lasting impression.
Businesses everywhere are learning what many cultures have known for millennia: one of the most powerful tools for creating a lasting impression is a simple story. In our Telling Stories series, we’ll explore why stories are such a powerful inclusion even to a B2B marketing strategy, and how you can incorporate them more into your own efforts. Here in Part 1, we’ll examine the benefits that story-based content can bring to a business-to-business initiative.
