Managed service providers face a challenge that should resonate with businesses and organizations of all kinds: they often know their products and services too well, and therefore focus too much on the minutiae—instead of the benefits a product or service brings—when trying to make a sale. While this is never ideal, it can be particularly dangerous for your audience when you’re trying to educate them about cybersecurity, as they’re vulnerable without it.
Therefore, you must position your services not as impressive technological feats, but instead, highlight how they solve your prospect’s problems and assuage their fears. Let’s discuss how you can do so.