This phrase may sound familiar to you: “You don’t get a second chance to make a first impression.” There have been countless psychological studies that have shown how important it is to put your best foot forward when you first meet someone if you want to leave a positive, lasting impression.
If you want long-term success for your business, you need to foster brand loyalty among your clients. The final part of our three-part blog series will walk you through doing just that, by turning your satisfied customers into delighted ones.
In the previous part of this three-part blog series, we discussed the levels of customer satisfaction and how to identify customers who are at the dissatisfied stage. In this blog, we will go over how to turn a dissatisfied customer into a satisfied customer.
A business is made up of people. And, people make mistakes. Further mistakes can result when technology issues start to arise on your end. There’s not too much you can do in regards to stopping all mistakes before they happen. But, there’s a lot to be said about what you do once that mistake reaches your customer base.
Whether these mistakes are recognized and addressed or not after affecting end users, they can result in a disgruntled customer base. How you attempt to mitigate what occurred can make or break your company: you DON’T want true customer dissatisfaction to occur.
To grow as a business, you have to bring in new clients. And, while this is true, your focus shouldn’t only be on building new relationships. You also need to dedicate resources to ensuring that your current customers continue to do business with you.
Your customers are the lifeblood of your business. You need them to keep your business afloat.To do so, you need to understand things from their perspective. What are their business needs? What product and service solutions are they looking for to solve those needs?
When it comes to your business’ marketing, there’s one group who knows what works (and what doesn’t) better than anyone else: your audience. As a result, their feedback is some of the most important for you to hear. The best way of finding out what this group is thinking is to ask, and it just so happens that there are many ways for you to do so.
As any business owner would tell you, a satisfied client or customer tends to be a loyal client or customer. The right marketing initiatives and activities can help to maintain that satisfaction, which is a crucial element in business. In today’s blog, we’ll review why it is so important to nurture your customer/client satisfaction, as well as how to measure it.
As we’ve discussed before, marketing best practices state that utilizing your marketing to touch upon your audience’s pain points a total of 27 times will likely result in them signing on. While onboarding new clients is indeed a good thing, it is even better to retain them after their initial service has been completed. After all, it’s hardly worth all the trouble to claim a new client just to have them leave after one deal.
As the old saying goes, “If you can’t say anything nice, don’t say anything at all.” However, it may sometimes seem that your clients could use a refresher course in this virtue, especially while they provide feedback into your services. However, if you put it to the right use, even the harshest criticism can be used to help out your marketing efforts.
When it comes to providing the highest quality customer service for your clients, regular business reviews should be one of the top items on your to-do list. Business reviews are meetings, most commonly held quarterly, during which representatives from a service provider and a client discuss their current IT situation and plan how technology might be used in the future to improve business operations. A quarterly review will evaluate the progress of longer projects and make adjustments to their plans if necessary.
"You will get all you want in life if you help enough other people get what they want," - Zig Ziglar.
This is powerful advice from one of the most insightful motivational speakers of our time. What makes this so poignant is that it applies beyond your professional and your personal life, helping others also makes the world a better place.