As the old saying goes, “If you can’t say anything nice, don’t say anything at all.” However, it may sometimes seem that your clients could use a refresher course in this virtue, especially while they provide feedback into your services. However, if you put it to the right use, even the harshest criticism can be used to help out your marketing efforts.
A webinar can go by many names, webcast, online training, online events, seminars or online classes. Webinars serve as a repository of educational content and provides the opportunity for greater engagement. Webinars encourage the participants to ask questions which is then provided with instant feedback from the presenters. This instantaneous exchange will build your credibility and, over time convert your visitors into prospects and from prospects to clients, overall strengthening all relationships.