Monthly newsletters are a common marketing tactic used by small, medium, and large businesses alike. But, what exactly makes a ‘good’ company newsletter? What sort of content is going to keep people subscribed and reading your newsletter each and every month?
To get the most out of your digital marketing, you should be utilizing the resources available to you via marketing management systems. The problem is, there are so many different options available to choose from. To help, we’ve provided a breakdown of our top two choices for providers that MSPs should consider when looking to improve the efficiency and effectiveness of their digital marketing. The first part of our three-part series looks into our two favorite email marketing providers.
If you want to improve the success of your marketing efforts, you should be tracking the metrics associated with each of your marketing types. In part four of our 6-part blog series, we’ll look at the top five metrics you should be examining in regards to your electronic newsletter (eNewsletter), and suggest some ways you can improve your results.
I’m sure you learned growing up the importance of hygiene. When you were a kid, your parents probably drilled into your head the importance of keeping yourself clean (making sure you wash your hands, bathe regularly, and change your clothes) and maintaining a clean living space (doing things like putting your dishes in the sink, cleaning up spills, and putting your dirty clothes in the hamper). We’re here to talk to you about the importance of a different type of hygiene: email hygiene.
As you probably know, newsletters are a staple part of content marketing for B2B companies - 83% of B2B marketers use newsletters for content marketing. That statistic is made up of people who do things the old-fashioned way - printed newsletters - and the newer, tech-savvy way: eNewsletter. You should be using at least one of these to market your company: 90% of people prefer to receive company updates from newsletters, compared to 10% for social media.
The world is changing rapidly. Business decision makers can access information about your company like never before. It’s likely that not every decision maker is sitting at their desk at work, researching you from the comfort of their desktop computer. They may be at home, sitting on their couch, doing that research from their smartphone or tablet.
In a world where so much of your marketing efforts are now conducted online, going back to producing physical marketing materials can seem a bit antiquated, especially when it comes to direct mail campaigns. Why should you waste money on marketing efforts that can only go to a limited number of people? How is it still possible in this day and age to achieve a ROI utilizing ‘snail mail’? Wouldn’t it just be easier to send an email?
A quality email marketing list is essential for any business in the B2B space. However, compiling a list is a complicated, time consuming process. Because of this, many MSP companies will compile a list all at once, and then continue to use that same list for all of their future marketing needs. This mistake can negatively impact your marketing efforts.
One of the best things about marketing is that it is a very fluid process, heavily informed by how an audience reacts and responds to an initiative. This means that it is very important that you identify what marketing choices will optimize your impact. The process of A/B testing can help with this.
The nature of email marketing, and the volume of contacts that many SMBs have, requires them to select an email marketing solution that helps them reach their goals. Today, we’ll review a popular option, MailChimp, to see if it is best suited to handle your business communications.
Email marketing can often be approached in the wrong way, often due to a misunderstanding of its capabilities. Too often, it is considered more of a blanket, mass marketing tactic than a targeted, one-on-one strategy. However, using analytics and Big Data to have an informed approach, you can use some of email marketing’s features to personalize your marketing to each recipient.
Having a well-managed list is a critical component to making the most of your marketing strategy. However, building and maintaining a list can be challenging if the right strategies aren’t employed. In order to optimize your marketing, it helps to know how to best put these strategies into play.
Drip marketing can be a powerful tool to use as a campaign to communicate with your audience. Using these drip campaigns properly will help lead leads, prospects, and recurring clients to complete the actions that eventually bring about a completed transaction. Here, we’ll discuss how drip campaigns work, some common uses for them, and how to plan them out
When using emails in your marketing, you need to make sure you're setting yourself apart from the other emails in your audience's Inbox. To do this, you need to track and test what you’re doing to make email marketing work for your company. In part 1 of this blog, we told you about a couple of items that you could test to determine the best way for you to approach email marketing and how those items can help your company specifically. If you haven’t gotten a chance to read Part 1, you’re missing out on subject lines, time testing and getting to the point. In this portion, we will expand on a few more items to pay attention to and test with your emails and how to make email really work for your company’s marketing.
Email marketing isn’t easy. You have to spend the time and effort to make sure you have solid copy, are following all the rules and regulations of email marketing, complying with the rules set forth by companies like Mailchimp and Constant Contact, adding images and video that actually enhance your copy, and making sure you have the perfect subject line to make your audience even open your email. That’s a lot and we get that, but there are ways to track and test what you’re doing to make email marketing work for your company. In this 2 part blog, we’re breaking down 6 items you can test pretty easily in your emails, with some advice to help you along the way.
Opened, read, and clicked; that is what you want out of your email content, right? Despite what you’ve heard, that email you just typed out before your coffee break, is going to be judged solely on the subject line. Frankly, that is the first and only thing your target audience is going to view, or skim, when they hit their inbox.
If you were to poll a group of people, we would be willing to bet the majority would say spam is gross - whether you’re talking canned “meat” or what fills that annoying folder in your Inbox. Now, the point of that meat-substance may have originally been a good one. After all, why wouldn’t a precooked meat that you could essentially eat anywhere, that was relatively inexpensive and could last for years, be a good thing? We’ll let you be the judge of that, but what we do know is that there is nothing good about the spam hitting your Inbox, and what’s even worse, is the spam hitting other people’s inboxes from you!
The influence that email can have on a marketing initiative is undeniable, especially when the business doing the marketing is considered small or medium-sized. However, with modern business being the way that it is, these companies will often need to use their email to send out messages en masse, which is greatly helped by the use of an email management system.
But which email managment system is the right one for your business? One of the most popular choices out there is Constant Contact. Here is everything you need to know about Constant Contact, so that you can decide if it's the perfect solution for your company's needs.
Newsletters are often the unsung heroes of a digital marketing strategy, especially given their impact. Often, in an attempt to shave down their marketing budget, companies will send their newsletters to the chopping block before their other marketing activities. This is a mistake, as the underestimated email newsletter has quite a bit of value to offer.
Marketing has always kept pace with the technologies of its time, and has been, at times, hindered by them. This has become much less of an issue today, as we now have the ability to use the Internet and other computing technologies to market in a digital environment, expanding our reach and the knowledge we can glean from our efforts. However, some methods of digital marketing today are more effective than others. In order to be successful, you should focus on doing it the right way.