Let me ask you something… when you happen to receive some correspondence, whether it’s a letter or an email, where do your eyes go first? If you’re like most people, you likely follow something known as the “reading curve.”
According to the Content Marketing Institute, 83 percent of B2B marketers use email newsletters for content marketing. What can you do to make sure that your business stands out to your list in their inboxes?
Email marketing is a great tool for B2B marketers to take advantage of due to its flexibility and ease of use. Specifically, it can be a great tool to use to stay connected during holidays throughout the year.
Digital newsletters are a common marketing tactic used by small, medium, and large businesses alike due to the low cost and ease of putting one together. Because of this, it’s likely that the contacts on your list are already receiving multiple eNewsletters in their inboxes each and every month.
Email is the go-to marketing strategy choice for many B2B marketers. The problem is, there are a lot of things that you can do wrong that will essentially render your email marketing ineffective.
For most businesses, cold calling is a necessary piece to any marketing & sales strategy. Unfortunately, they’re not always fun to make. Fortunately, there’s an alternative: the cold email.
Mailchimp is an email marketing platform that offers businesses quite a bit of utility and features, which makes it a popular option among them. However, this popularity means that Mailchimp needs to be particularly careful that its users abide by email marketing best practices. As someone who just wants to market your managed services, where does this leave you?
Email marketing can be a powerful marketing tool for MSPs, but there is a very fine line between being productive and being detrimental. That said, you want to stand out enough that you get noticed, clicked on, read, and interacted with. Let’s talk about some email marketing best practices that your MSP can utilize for your next campaign.
Monthly newsletters are a common marketing tactic used by small, medium, and large businesses alike. But, what exactly makes a ‘good’ company newsletter? What sort of content is going to keep people subscribed and reading your newsletter each and every month?
To get the most out of your digital marketing, you should be utilizing the resources available to you via marketing management systems. The problem is, there are so many different options available to choose from. To help, we’ve provided a breakdown of our top two choices for providers that MSPs should consider when looking to improve the efficiency and effectiveness of their digital marketing. The first part of our three-part series looks into our two favorite email marketing providers.
If you want to improve the success of your marketing efforts, you should be tracking the metrics associated with each of your marketing types. In part four of our 6-part blog series, we’ll look at the top five metrics you should be examining in regards to your electronic newsletter (eNewsletter), and suggest some ways you can improve your results.
I’m sure you learned growing up the importance of hygiene. When you were a kid, your parents probably drilled into your head the importance of keeping yourself clean (making sure you wash your hands, bathe regularly, and change your clothes) and maintaining a clean living space (doing things like putting your dishes in the sink, cleaning up spills, and putting your dirty clothes in the hamper). We’re here to talk to you about the importance of a different type of hygiene: email hygiene.
As you probably know, newsletters are a staple part of content marketing for B2B companies - 83% of B2B marketers use newsletters for content marketing. That statistic is made up of people who do things the old-fashioned way - printed newsletters - and the newer, tech-savvy way: eNewsletter. You should be using at least one of these to market your company: 90% of people prefer to receive company updates from newsletters, compared to 10% for social media.
The world is changing rapidly. Business decision makers can access information about your company like never before. It’s likely that not every decision maker is sitting at their desk at work, researching you from the comfort of their desktop computer. They may be at home, sitting on their couch, doing that research from their smartphone or tablet.
In a world where so much of your marketing efforts are now conducted online, going back to producing physical marketing materials can seem a bit antiquated, especially when it comes to direct mail campaigns. Why should you waste money on marketing efforts that can only go to a limited number of people? How is it still possible in this day and age to achieve a ROI utilizing ‘snail mail’? Wouldn’t it just be easier to send an email?
A quality email marketing list is essential for any business in the B2B space. However, compiling a list is a complicated, time consuming process. Because of this, many MSP companies will compile a list all at once, and then continue to use that same list for all of their future marketing needs. This mistake can negatively impact your marketing efforts.
One of the best things about marketing is that it is a very fluid process, heavily informed by how an audience reacts and responds to an initiative. This means that it is very important that you identify what marketing choices will optimize your impact. The process of A/B testing can help with this.
The nature of email marketing, and the volume of contacts that many SMBs have, requires them to select an email marketing solution that helps them reach their goals. Today, we’ll review a popular option, MailChimp, to see if it is best suited to handle your business communications.
Email marketing can often be approached in the wrong way, often due to a misunderstanding of its capabilities. Too often, it is considered more of a blanket, mass marketing tactic than a targeted, one-on-one strategy. However, using analytics and Big Data to have an informed approach, you can use some of email marketing’s features to personalize your marketing to each recipient.
Having a well-managed list is a critical component to making the most of your marketing strategy. However, building and maintaining a list can be challenging if the right strategies aren’t employed. In order to optimize your marketing, it helps to know how to best put these strategies into play.