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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.

10 Ways to Supercharge Your Email Marketing Efforts

10 Ways to Supercharge Your Email Marketing Efforts

Email marketing remains one of the most popular ways businesses can nurture leads, build the necessary impressions to convert prospects, and maintain relationships with current clientele. With this popularity, however, comes plenty of competition for attention in recipients’ inboxes. This means you must do everything you can to make your email marketing as effective as possible.

Let’s review ten things we recommend you prioritize as you work toward this goal.

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Grow Your Email Marketing List Using These Tips

Grow Your Email Marketing List Using These Tips

A quality email marketing list is essential for any business in the B2B space. However, compiling a list is a complicated, time consuming process. Because of this, many MSP companies will compile a list all at once, and then continue to use that same list for all of their future marketing needs. This mistake can negatively impact your marketing efforts.

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14 Terms You Should Know for Email Marketing Success

14 Terms to Know to See Email Marketing Success

Email marketing is widely regarded as a modern business necessity in order to keep your position in your prospects’ and clients’ minds. The world of email marketing is rich with terms and definitions that are important for markets of all levels of experience to understand. 

We’ve created a glossary of these terms for your reference—but if you want more context into any of these terms, you can always reach out to us.

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Unlock the Power of Email Marketing: 6 Steps for Success

6 Steps to Effective Email Marketing

Email continues to remain a steadfast tool for B2B marketers. However, like all tools, its effectiveness can dwindle if misused. By following these six best practices, you can harness the full potential of email marketing to your business’ benefit.

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5 Essential Parts to a Quality MSP eNewsletter

5 Essential Parts to a Quality MSP eNewsletter

Digital newsletters are a common marketing tactic used by small, medium, and large businesses alike due to the low cost and ease of putting one together. Because of this, it’s likely that the contacts on your list are already receiving multiple eNewsletters in their inboxes each and every month.

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How to Maximize Your MSP’s Email Marketing Strategy

How to Maximize Your MSP’s Email Marketing Strategy

Ever since the first marketing email was sent out over the ARPANET in 1978, the tool has been a cornerstone of many businesses’ marketing strategies, in just about every industry. Managed services are no exception to this rule.

Let’s take a look at some of the strategies and tactics that you should be incorporating into your MSP marketing emails.

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6 Tips You Can Easily Apply to Your Email Marketing Efforts

6 Tips You Can Easily Apply to Your Email Marketing Efforts

Email marketing is a hugely useful effort when you’re trying to accomplish any of various business initiatives, and there are plenty of ways that you can make it even more useful. Let’s run through some of our favorite email marketing tips that aren’t challenging at all to implement if you’re committed to enhancing your efforts through this medium.

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Comparing B2B Marketing Management Systems (1 of 3) - Email

Comparing B2B Marketing Management Systems (1 of 3) - Email

To get the most out of your digital marketing, you should be utilizing the resources available to you via marketing management systems. The problem is, there are so many different options available to choose from. To help, we’ve provided a breakdown of our top two choices for providers that MSPs should consider when looking to improve the efficiency and effectiveness of their digital marketing. The first part of our three-part series looks into our two favorite email marketing providers.

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Should I Be Using Emojis in My MSP Email Subject Lines?

Should I Be Using Emojis in My MSP Email Subject Lines?

At this point, we’re all familiar with the little blobby images we call emojis… and you’ve likely seen them in some marketing materials at some point. Chances are, these marketing materials were in the form of an email. Let’s examine this concept, and review some practices to help you most effectively use emojis in your marketing emails.

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4 Types of Campaigns that are Great Building Blocks for MSP Marketing

4 Types of Campaigns that are Great Building Blocks for MSP Marketing

When it comes to marketing, a campaign is an outline of how you’re going to reach a specific marketing goal: By using tactic 1, tactic 2 and tactic 3, we’re going to achieve a specific goal. Below, we’ve listed 4 popular campaigns types and when you might want to use them to reach your marketing goals.

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What Shape is Your MSP Marketing Mailing List In?

What Shape is Your MSP Marketing Mailing List In?

One of the topics that our marketing team is asked about the most is marketing lists, and how to build and maintain them. Keeping these lists updated is very important to your marketing endeavors, as the list’s contacts need to match the targeted audience for your marketing initiative. With the new year here, it’s a great time to review and revise your list. We’ve broken out a few of the major issues we run across.

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Spam Sucks

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If you were to poll a group of people, we would be willing to bet the majority would say spam is gross - whether you’re talking canned “meat” or what fills that annoying folder in your Inbox. Now, the point of that meat-substance may have originally been a good one. After all, why wouldn’t a precooked meat that you could essentially eat anywhere, that was relatively inexpensive and could last for years, be a good thing? We’ll let you be the judge of that, but what we do know is that there is nothing good about the spam hitting your Inbox, and what’s even worse, is the spam hitting other people’s inboxes from you!

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PS: There’s a Really Easy Way to Make Your Marketing Materials More Effective

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Let me ask you something… when you happen to receive some correspondence, whether it’s a letter or an email, where do your eyes go first? If you’re like most people, you likely follow something known as the “reading curve.”

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Improve Your MSP eNewsletter by Doing These 7 Things

Improve Your MSP eNewsletter by Doing These 7 Things

According to the Content Marketing Institute, 83 percent of B2B marketers use email newsletters for content marketing. What can you do to make sure that your business stands out to your list in their inboxes?

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Tips on Sending Out 2 Types of B2B Holiday Emails

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Email marketing is a great tool for B2B marketers to take advantage of due to its flexibility and ease of use. Specifically, it can be a great tool to use to stay connected during holidays throughout the year.

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Why Direct Mail Won’t Be Replaced by Email Anytime Soon

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In a world where so much of your marketing efforts are now conducted online, going back to producing physical marketing materials can seem a bit antiquated, especially when it comes to direct mail campaigns. Why should you waste money on marketing efforts that can only go to a limited number of people? How is it still possible in this day and age to achieve a ROI utilizing ‘snail mail’? Wouldn’t it just be easier to send an email? 

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MailChimp vs. Constant Contact: Which is Best for You?

MailChimp vs. Constant Contact: Which is Best for You?

You've finally decided you want to delve into the world of content marketing via email campaign. Congratulations! Whether you have decided to send out a coupon promoting a new product or plan to send out a monthly newsletter, the question then becomes what service to use, and how do you know which is better suited to your needs. Let's take a look at two popular email marketing services: MailChimp and Constant Contact.

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Three Ways to Build an Email List Starting Today!

Three Ways to Build an Email List Starting Today!

A common misconception among MSPs is that purchasing a list of leads is as good, or better than, cultivating a mailing list of their own. The fact is that purchased lists are expensive and unreliable, and, when used improperly, may even result in legal issues.

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Ahead of the CURVE: Why IT Marketers Love Email Marketing

Ahead of the CURVE: Why IT Marketers Love Email Marketing

Practically every marketer has an opinion about HOW to write a marketing email. A Google search of ‘B2B email marketing’ will reveal hundreds of thousands of websites, articles, blogs, videos, and infographics that offer best practices, templates, examples, etc. Often, these articles contradict each other and are created based on the author’s personal experience with very little corroborative data.

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Why Digital Newsletters are an Invaluable Marketing Strategy

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Newsletters are often the unsung heroes of a digital marketing strategy, especially given their impact. Often, in an attempt to shave down their marketing budget, companies will send their newsletters to the chopping block before their other marketing activities. This is a mistake, as the underestimated email newsletter has quite a bit of value to offer.

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