JoomConnect Blog

Continuing our discussion from our previous blog, ”2020 MSP Marketing Guide Part 1 of 4: Your Marketing Budget”, let's discuss the basics of what your MSP’s marketing should entail.

It may be considered a cliche at this point, but the mantra, “content is king” is one of the truisms of digital marketing. Content drives traffic, develops authority, and encourages conversions. However, while original or custom content is hard to come by, syndicated content is a great workaround. However, to take full advantage of it, it needs to be customized.

If you’re active online, you probably come across blog articles that seem to fit perfectly with the time of year that it is or with major events that are happening. There’s a reason for this: these articles perform well.

To have a well-rounded company blog for your MSP, you need to write about many different topics. Our MSP Blog Topics Series was designed to give you insight into topics that you should be covering if you want to make the most out of your MSP blogging efforts.

We recently wrote about the many benefits that your MSP can receive from blogging. However, you’re not going to achieve them if you’re not doing things right.

Here are some best practices that you need to follow if you want your MSP’s blogging efforts to be worth it:

The phrase “content is king” originally stems from an essay by the same name, written by Bill Gates and published on the Microsoft website back in January of 1996. In this essay, Gates described his prediction of the future of the Internet as a marketplace for content. 

When working to determine your marketing plan for the year, you may be overwhelmed at the many different options that you are faced with. There are so many choices! However, there’s one foundational strategy that you should start with if you want to propel the rest of your MSP marketing strategy forward: blogging.

We recently wrote about how useful linkbait can be to your MSP marketing efforts. This got us thinking… why not give you some actionable efforts to help you?

Imagine this: while browsing your Facebook feed, you come across an article posted by your local news station about a hospital in town that just suffered a data breach. While this is a terrible situation for all those involved, this presents a great educational opportunity for your MSP to capitalize on.

Your website can’t be an island all to itself and hope to be competitive. Your site can’t be considered truly engaging until other domains (websites) link to it. If variety is the spice of life, domain diversity is the ticket to page one of Google.

You want your MSP to be seen as subject matter experts in all things IT-related. A company blog can help you achieve this when you’re writing about the right topics.

Making a website is easier than ever. Not only are there a myriad of companies offering pre-built websites, but you can also use a number of drag-and-drop, WYSIWYG (“what you see is what you get”) website builders to create your own website with little-to-no web design training. 

Creating content for your MSP blog doesn’t have to be an area of trepidation. You’re the best advocate and resource for what makes the services you provide as an MSP unique, you just need to give your audience a reason why they should choose you. Your blog is the perfect opportunity to show your experience, ideas, and why you’re the best at what you do.

Your bounce rate is one of the fundamental metrics in determining whether or not your website is attracting an audience and relevant traffic. While you can’t have an audience without traffic, traffic without an audience is just noise.

Maintaining a blog is critically important for your web presence as a managed service provider, which means you will need to write blog content about a variety of topics. This way, your audience will have both a reason to stay engaged, as well as to view you as their friendly neighborhood IT expert.

There may not be as powerful, or as admirable, a title as “thought leader” in the business setting. If you have earned this distinction, it suggests quite a bit about the respect and influence you command. However, it is important to emphasize that this really is a reputation that must be earned, despite the fact that the path to being seen as a thought leader isn’t always an obvious one.

To have a well-rounded company blog on your MSP’s website, you need to write about a variety of topics if you want your audience to stay engaged and see your company as the local IT expert.

Using keywords is one of the most challenging topics for MSP businesses as they develop their SEO strategy. While best practices involving SEO and keywords have evolved over the past decade, many businesses are still using the SEO playbook from the 1990s and finding themselves having poor outcomes. Take a moment to review how keyword optimization is utilized today.

When considering syndicated vs. custom content, you need to know the facts. The fact is, good syndicated content doesn't hurt your SEO. There is some confusion regarding syndicated content that paints it in a bad light that this blog will help correct for you.  

An integral part of promoting your services as a managed service provider is to maintain a company blog. Of course, since you have to write things to put on the blog, this can be easier said than done. What would you write about, anyway?