Any successful marketing effort that a managed service provider—or any business, for that matter—puts out will need to be designed with a few key questions in mind, regarding the content it includes. Who is your content meant to assist? Why is it that this content is important for your intended audience to see? What is it about your content that makes it uniquely helpful?
These questions are a critical element to what is known as a content marketing strategy. Let’s go over what one of these strategies is made up of, and how to use it to its fullest potential.