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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.

Why Is Page Position Essential For Your MSP Marketing?

There is nothing more disconcerting than checking your MSPs website page positioning only to find that while you once were on page one, you find yourself pushed down to page 6. Instead of panicking, here are some steps you can take to regain your standing, and your leads.

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Is Your Website the Marketing Tool It Should Be?

When did you last take a good, hard look at your business’ website, and overall web presence? When did you last check to see whether or not your business’ website was doing a good job of representing your business? 

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MSP Marketing: 4 Benefits of Webinar Content

It’s a shame that more businesses don’t use webinars as a marketing tool. They are so effective that, in 2013, 62 percent of all marketing campaigns involved a webinar. Seemingly the perfect combination between video and content, webinars can help your business grow and reach a whole new audience.

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MSP Marketing: 20 Must-Have MSP “Magic” Keywords

Are you using the most effective keywords for your MSP marketing goals? Moveover, are you using keywords in the most effective way to rank on page one? Here are the best keywords and how to use them.

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MSP Marketing: How To Find Qualified Leads for Your MSP

The top question many MSPs ask is how to find qualified leads. In today’s marketplace, having a website, and expecting the dollars to roll in is a fool’s errand. There is more competition than ever before, and business owners are less likely to seek out new ways to spend money. You need to put yourself in front of them.

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The MSP Marketing Collateral Your Clients and Prospects Want To See

MSP Marketing collateral is a collection of media that is used to support the sales of a company’s products or services. The primary purpose of marketing collateral is to showcase your business’ products and services in an informational but attractive way, while at the same time expanding your credibility. The collateral you use should support your overall marketing efforts.

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MSP Marketing: How to Be Sure That You're Seen As a Credible Source

If you want your MSP to be perceived as more trustworthy and reliable, you need to build your credibility with your audience… but how do you do that? Fortunately, there are many routes to building credibility, each requiring effort and dedication. Let’s go over some of these methods now.

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Successfully Use Current Events in your MSP Marketing Campaign

When it comes to business ethics, the internet and the concept of ‘going viral’ is relatively new territory. When a story breaks and begins to go viral, businesses will try and hitch a ride on the wave of attention the story is receiving. For a business, building a marketing campaign around one of these viral stories or events can be a great success, depending on your choice of event. 

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Using Content To Supercharge Your MSP Marketing

Here's a beautiful thought, what if your clients and prospects actually looked forward to receiving your marketing material? What if customers spent more time reading your company newsletter than reading their favorite magazine? What if instead of tossing your newsletter in the junk mail pile, customers filed it away as a helpful resource? This kind of customer connection is possible with content marketing.

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I Don’t Feel SEO is Working for My MSP Marketing

There is no denying that SEO can seem to be a little... nebulous at times. However, there are many ways to measure if SEO is working for your MSP: your analytics, search position, and of course conversions. Despite these tangible measurements, many MSPs don’t feel their SEO is working. Before you call it quits, here are some questions to answer before you give up on your SEO.

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Internal Links are Essential for MSP Website Success

The purpose of your website is to promote your managed IT services. However, you can’t promote your MSP if you can’t keep visitors on your site. Internal links allow visitors to learn more about your services by visiting other pages you direct them towards. The longer a visitor stays on your website, the greater your chance to turn them into customers.

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How to Write a Successful MSP Marketing Blog

Creating content for your MSP marketing blog doesn’t have to be an area of trepidation. You’re the best advocate and resource for what makes the services you provide as an MSP unique, you just need to give your audience a reason why they should choose you. Your blog is the perfect opportunity to show your experience, ideas, and why you’re the best at what you do.

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Why Content is King, and What This Means for MSP Marketing

The phrase “content is king” originally stems from an essay by the same name, written by Bill Gates and published on the Microsoft website back in January of 1996. In this essay, Gates described his prediction of the future of the Internet as a marketplace for content. 

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Why Blogging is Essential to Your MSP Marketing Strategy

When working to determine your MSP marketing plan for the year, you may be overwhelmed at the many different options that you are faced with. There are so many choices! However, there’s one foundational strategy that you should start with if you want to propel the rest of your MSP marketing strategy forward: blogging.

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MSP Marketing Guide Part 2 of 4: The Bare Essentials

Continuing our discussion from our previous blog, ”MSP Marketing Guide Part 1 of 4: Your Marketing Budget”, let's discuss the basics of what your MSP’s marketing should entail.

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Why Good Blog Content is Important For MSP Marketing

I’m marketing my MSP, not trying to entertain people. I just want to sell my products and services, so why should I spend my time writing a blog?

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When it Comes to MSP Content, Don’t Hide the Secret Sauce

Blogging isn’t just a hobby or a marketing tactic used for side hustles. For an MSP, it is your primary method of communication and a tool to drive traffic. Are you giving your blog the attention and, most importantly, the information it needs to attract an audience? Here’s why it’s essential to share the “secret sauce.”

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Three Ways an MSP Can (Re)Direct Web Traffic

While you never know which new piece of content will gain the most traction, it is not uncommon for a blog post that is not “on brand” for your MSP to take off. Instead of letting the interest in the blog and the traffic it is driving to your website go to waste, there are ways to capitalize on it and use it to develop qualified leads and conversions for your MSP services. Here are three ways how.

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How Many Times Should I Blog About a Particular MSP Topic?

Your blog, like most marketing, demands repetition if you want to get noticed. If you're going to show you're an expert, you need to provide enough information to do so. A single blog on a topic is just an idea; a series of blogs on a subject makes you an expert and defines your brand.

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Your Competitors Can Help You Market Your MSP

Instead of relying on your ‘gut’ to determine which MSP services to market, take a page from what your competitors are doing. Stop guessing which technology is in demand; by studying your competitors you might be able to gain insight into what you are lacking, or how you need to stand out.

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