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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.

MSP Marketing: Can Your MSP Content Pass Google’s Helpful Content Update?

Is your MSP’s marketing plan taking your content for granted or worse, “phoning it in”? As Google continues to focus on user experience, they have implemented “The Helpful Content Update.” The goal of which is to ensure content provides users with the information they are searching for, while penalizing organizations that fail to do so with reduced page position.

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MSP Marketing: How To Bounce Back From Marketing Failures

Marketing success for your MSP is never a sure thing. While it is understandable to want to give up if you don’t see success, the reality is unless you market your business, potential leads won’t know your MSP exists. Here are 3 takeaways to learn from your unsuccessful marketing campaigns.

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New Year's Resolution

Have you been putting off investing resources into marketing your MSP? As the new year starts, now is your chance to take the necessary steps to generate the leads your business needs to grow. Take a moment to consider these New Year’s resolutions you can do to bring your MSP to the attention of potential customers.

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How to Choose the Right Marketing Agency for Your MSP

Are you ready to invest resources into marketing your MSP, but don’t know where to find a partner to help you reach your marketing goals? With many marketing agencies vying for your attention, it’s hard to know which one is right for you. Take a moment to learn how to choose the best marketing resource for your MSP.

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What is MSP Marketing?

What is MSP marketing? Managed services marketing focuses on helping boost visibility and generate sales. Here are six steps you can take to help market your MSP and gain the leads your business needs to grow.

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8 Tips To Create MSP Content Your Audience Will Want To Read

Are you writing content, as a box to check off or treating it as a vanity project? In reality your content is the main generator of leads for your MSP. Here are eight ways to turn your content from fluff to profit for your MSP.

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4 Steps To a Successful MSP Marketing Campaign

MSP marketing is different from how most other businesses market their services. First and foremost, when someone considers contacting an MSP, they usually do so when something goes wrong. MSPs don't rely on impulse buyers. No one wakes up deciding they need a server and a service agreement. So, how do you convince them that they do? 

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Why Is Page Position Essential For Your MSP Marketing?

There is nothing more disconcerting than checking your MSPs website page positioning only to find that while you once were on page one, you find yourself pushed down to page 6. Instead of panicking, here are some steps you can take to regain your standing, and your leads.

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Is Your Website the Marketing Tool It Should Be?

When did you last take a good, hard look at your business’ website, and overall web presence? When did you last check to see whether or not your business’ website was doing a good job of representing your business? 

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MSP Marketing: 4 Benefits of Webinar Content

It’s a shame that more businesses don’t use webinars as a marketing tool. They are so effective that, in 2013, 62 percent of all marketing campaigns involved a webinar. Seemingly the perfect combination between video and content, webinars can help your business grow and reach a whole new audience.

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MSP Marketing: 20 Must-Have MSP “Magic” Keywords

Are you using the most effective keywords for your MSP marketing goals? Moveover, are you using keywords in the most effective way to rank on page one? Here are the best keywords and how to use them.

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MSP Marketing: How To Find Qualified Leads for Your MSP

The top question many MSPs ask is how to find qualified leads. In today’s marketplace, having a website, and expecting the dollars to roll in is a fool’s errand. There is more competition than ever before, and business owners are less likely to seek out new ways to spend money. You need to put yourself in front of them.

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The MSP Marketing Collateral Your Clients and Prospects Want To See

MSP Marketing collateral is a collection of media that is used to support the sales of a company’s products or services. The primary purpose of marketing collateral is to showcase your business’ products and services in an informational but attractive way, while at the same time expanding your credibility. The collateral you use should support your overall marketing efforts.

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MSP Marketing: How to Be Sure That You're Seen As a Credible Source

If you want your MSP to be perceived as more trustworthy and reliable, you need to build your credibility with your audience… but how do you do that? Fortunately, there are many routes to building credibility, each requiring effort and dedication. Let’s go over some of these methods now.

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Successfully Use Current Events in your MSP Marketing Campaign

When it comes to business ethics, the internet and the concept of ‘going viral’ is relatively new territory. When a story breaks and begins to go viral, businesses will try and hitch a ride on the wave of attention the story is receiving. For a business, building a marketing campaign around one of these viral stories or events can be a great success, depending on your choice of event. 

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Using Content To Supercharge Your MSP Marketing

Here's a beautiful thought, what if your clients and prospects actually looked forward to receiving your marketing material? What if customers spent more time reading your company newsletter than reading their favorite magazine? What if instead of tossing your newsletter in the junk mail pile, customers filed it away as a helpful resource? This kind of customer connection is possible with content marketing.

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I Don’t Feel SEO is Working for My MSP Marketing

There is no denying that SEO can seem to be a little... nebulous at times. However, there are many ways to measure if SEO is working for your MSP: your analytics, search position, and of course conversions. Despite these tangible measurements, many MSPs don’t feel their SEO is working. Before you call it quits, here are some questions to answer before you give up on your SEO.

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Internal Links are Essential for MSP Website Success

The purpose of your website is to promote your managed IT services. However, you can’t promote your MSP if you can’t keep visitors on your site. Internal links allow visitors to learn more about your services by visiting other pages you direct them towards. The longer a visitor stays on your website, the greater your chance to turn them into customers.

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How to Write a Successful MSP Marketing Blog

Creating content for your MSP marketing blog doesn’t have to be an area of trepidation. You’re the best advocate and resource for what makes the services you provide as an MSP unique, you just need to give your audience a reason why they should choose you. Your blog is the perfect opportunity to show your experience, ideas, and why you’re the best at what you do.

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Why Content is King, and What This Means for MSP Marketing

The phrase “content is king” originally stems from an essay by the same name, written by Bill Gates and published on the Microsoft website back in January of 1996. In this essay, Gates described his prediction of the future of the Internet as a marketplace for content. 

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