You want your MSP to be seen as subject matter experts in all things IT-related. A company blog can help you achieve this when you’re writing about the right topics.
Making a website is easier than ever. Not only are there a myriad of companies offering pre-built websites, but you can also use a number of drag-and-drop, WYSIWYG (“what you see is what you get”) website builders to create your own website with little-to-no web design training.
Creating content for your MSP blog doesn’t have to be an area of trepidation. You’re the best advocate and resource for what makes the services you provide as an MSP unique, you just need to give your audience a reason why they should choose you. Your blog is the perfect opportunity to show your experience, ideas, and why you’re the best at what you do.
Your bounce rate is one of the fundamental metrics in determining whether or not your website is attracting an audience and relevant traffic. While you can’t have an audience without traffic, traffic without an audience is just noise.
Maintaining a blog is critically important for your web presence as a managed service provider, which means you will need to write blog content about a variety of topics. This way, your audience will have both a reason to stay engaged, as well as to view you as their friendly neighborhood IT expert.
There may not be as powerful, or as admirable, a title as “thought leader” in the business setting. If you have earned this distinction, it suggests quite a bit about the respect and influence you command. However, it is important to emphasize that this really is a reputation that must be earned, despite the fact that the path to being seen as a thought leader isn’t always an obvious one.
To have a well-rounded company blog on your MSP’s website, you need to write about a variety of topics if you want your audience to stay engaged and see your company as the local IT expert.
Using keywords is one of the most challenging topics for MSP businesses as they develop their SEO strategy. While best practices involving SEO and keywords have evolved over the past decade, many businesses are still using the SEO playbook from the 1990s and finding themselves having poor outcomes. Take a moment to review how keyword optimization is utilized today.
When considering syndicated vs. custom content, you need to know the facts. The fact is, good syndicated content doesn't hurt your SEO. There is some confusion regarding syndicated content that paints it in a bad light that this blog will help correct for you.
An integral part of promoting your services as a managed service provider is to maintain a company blog. Of course, since you have to write things to put on the blog, this can be easier said than done. What would you write about, anyway?
To demonstrate your expertise as a managed service provider in your local area, you NEED to have a company blog. The problem is, once you create one, what are you supposed to write about?
Like any business, you want to sell more of your products and services. To do that, you have to let your target audience - current and prospective clients - know about these services, which you do through marketing.
You may already know this, but keywords are an important part of any search engine optimization (SEO) strategy. The question is: are you using them effectively?
About five years ago, your MSP’s website went through a huge redesign. The difference was HUGE! Your clients were happy that your website was finally easy for them to navigate, and prospects were converting after visiting your website at rates you hadn’t previously seen.
As part of an IT Company, you’re probably familiar with the Internet of Things (IoT). If you’re not quite sure or would like some clarification, it’s essentially the entire network of devices and appliances that connect to the Internet (or sometimes a more private network) to interact and exchange data.
Businesses everywhere are learning what many cultures have known for millennia: one of the most powerful tools for creating a lasting impression is a simple story. In our Telling Stories series, we’ll explore why stories are such a powerful inclusion to a B2B marketing strategy, and how you can incorporate them more into your own efforts. Below, Part 3 covers how many new methods you have to tell your story, with the assistance of today’s solutions and technology.
When was the last time that you Googled your company? What about the last time that you navigated from your company’s homepage to each of your service pages? Your company blog? Your About Us page? What do those pages look like? When were they last updated?
After writing and designing your whitepaper, it’s time to get it added to your website and start promoting it. The third and final part of our Marketing with Whitepapers series will discuss best practices in regards to doing that, and further steps you need to take to make sure that your whitepapers stay relevant.
Our Marketing With Whitepapers blog series kicked off with part 1, which discussed what a whitepaper is and why you should consider utilizing them in your marketing efforts. Now, we will discuss everything that goes into actually creating a whitepaper, including the research, drafting, and design.
If you’ve kept up with the latest marketing news over the years, you may have heard claims that the whitepaper is dead. But actually, whitepapers hold a LOT of value for B2B companies, especially businesses that are in the technology sector. For managed service providers, whitepapers are too powerful to ignore.