You’re a successful Managed Service Provider serving multiple cities, or even multiple states... yet when you do a Google search for IT companies in those locations, your business doesn’t come up as a result. Instead, the results are populated with local businesses which feature the location in their titles or meta-descriptions.
The phrase “content is king” originally stems from an essay by the same name, written by Bill Gates and published on the Microsoft website back in January of 1996. In this essay, Gates described his prediction of the future of the Internet as a marketplace for content.
We recently wrote about how useful linkbait can be to your MSP marketing efforts. This got us thinking… why not give you some actionable efforts to help you?
I’m sure you’ve heard the acronym ‘SEO’ thrown around a lot. As important as SEO is, it’s something that isn’t fully understood by most small to medium-sized businesses due to the complex nature of it all. Continue reading our blog to better understand how to use SEO tactics to improve your MSP’s search engine ranking.
Your website can’t be an island all to itself and hope to be competitive. Your site can’t be considered truly engaging until other domains (websites) link to it. If variety is the spice of life, domain diversity is the ticket to page one of Google.
Your bounce rate is one of the fundamental metrics in determining whether or not your website is attracting an audience and relevant traffic. While you can’t have an audience without traffic, traffic without an audience is just noise.
Using keywords is one of the most challenging topics for MSP businesses as they develop their SEO strategy. While best practices involving SEO and keywords have evolved over the past decade, many businesses are still using the SEO playbook from the 1990s and finding themselves having poor outcomes. Take a moment to review how keyword optimization is utilized today.
When considering syndicated vs. custom content, you need to know the facts. The fact is, good syndicated content doesn't hurt your SEO. There is some confusion regarding syndicated content that paints it in a bad light that this blog will help correct for you.
Like any business, you want to sell more of your products and services. To do that, you have to let your target audience - current and prospective clients - know about these services, which you do through marketing.
You may already know this, but keywords are an important part of any search engine optimization (SEO) strategy. The question is: are you using them effectively?
You may have heard this joke before: where should you hide something that you don’t want people to find? The punchline that goes with it: you hide them on the second page of Google.
The best way to avoid having your website blacklisted (or marked as untrustworthy) by a search engine is to use SEO tactics that are allowed - and often even encouraged - by search engines themselves. Part 3 of our blog series will cover what exactly those tactics are so that you can set up your company for long-term success.
There are quite a bit of shady SEO practices that should be avoided at all costs if you want to make sure that you are obeying search engine guidelines which are critical to your success as an MSP. Part 2 of our Black Hat vs. White Hat SEO blog series will go over the tactics you should be avoiding: Black Hat.
When it comes to marketing your MSP, there’s good SEO, and there’s bad SEO. Knowing the difference determines whether your search engine optimization strategy sets your company up for long-term ranking growth...or failure.
What made online marketing a boon for businesses was the capacity to provide nearly real-time, focused search engine optimization (SEO) results. SEO can provide a wealth of information about user engagement, which - combined with this ability to acquire and analyze data quickly - can turn marketing and promotion on its ear.
Despite reports to the contrary, 404 errors do not directly hurt your SEO and marketing practices. They can, however, indirectly cause issues. We’re going to examine how, but rest assured Google doesn’t look at a 404 error and take points from your site as if it was a punishment.
You’ve probably noticed that when you search for a particular business using words like or similar to “near me,” Google will display three business options at the top of your search results, and then will load additional businesses once you click “More places.” Remember - businesses in your area that are in need of a managed service provider will probably be doing exactly that. How can you make sure you are in those top three results?
In this five-part blog series, we have explored some of the intricacies of search engine optimization and how to leverage SEO activities most to your advantage as you build out your content. For our final installment, we’ll review some best practices to using your SEO content as a part of your marketing strategy.
We’ve spent the better part of a five-part blog series discussing the assorted aspects of your search engine optimization. Here, in part four, we explore some of the myths surrounding SEO practices so you can avoid being tripped up by them as you leverage search engine optimization as a part of your marketing strategy.