Like any business, you want to sell more of your products and services. To do that, you have to let your target audience - current and prospective clients - know about these services, which you do through marketing.
You may already know this, but keywords are an important part of any search engine optimization (SEO) strategy. The question is: are you using them effectively?
You may have heard this joke before: where should you hide something that you don’t want people to find? The punchline that goes with it: you hide them on the second page of Google.
The best way to avoid having your website blacklisted (or marked as untrustworthy) by a search engine is to use SEO tactics that are allowed - and often even encouraged - by search engines themselves. Part 3 of our blog series will cover what exactly those tactics are so that you can set up your company for long-term success.
There are quite a bit of shady SEO practices that should be avoided at all costs if you want to make sure that you are obeying search engine guidelines which are critical to your success as an MSP. Part 2 of our Black Hat vs. White Hat SEO blog series will go over the tactics you should be avoiding: Black Hat.
When it comes to marketing your MSP, there’s good SEO, and there’s bad SEO. Knowing the difference determines whether your search engine optimization strategy sets your company up for long-term ranking growth...or failure.
What made online marketing a boon for businesses was the capacity to provide nearly real-time, focused search engine optimization (SEO) results. SEO can provide a wealth of information about user engagement, which - combined with this ability to acquire and analyze data quickly - can turn marketing and promotion on its ear.
Despite reports to the contrary, 404 errors do not directly hurt your SEO and marketing practices. They can, however, indirectly cause issues. We’re going to examine how, but rest assured Google doesn’t look at a 404 error and take points from your site as if it was a punishment.
You’ve probably noticed that when you search for a particular business using words like or similar to “near me,” Google will display three business options at the top of your search results, and then will load additional businesses once you click “More places.” Remember - businesses in your area that are in need of a managed service provider will probably be doing exactly that. How can you make sure you are in those top three results?
In this five-part blog series, we have explored some of the intricacies of search engine optimization and how to leverage SEO activities most to your advantage as you build out your content. For our final installment, we’ll review some best practices to using your SEO content as a part of your marketing strategy.
We’ve spent the better part of a five-part blog series discussing the assorted aspects of your search engine optimization. Here, in part four, we explore some of the myths surrounding SEO practices so you can avoid being tripped up by them as you leverage search engine optimization as a part of your marketing strategy.
We’ve discussed search engine optimization and how to use it to your advantage. In part three of our five-part SEO series, we’ll dig deeper into some on-page methods to ensure your website is optimized for search engine activity.
In this five-part blog series, we’ll explore some of the primary concerns of search engine optimization and how you can use it most to your advantage. In this second installment, we dig deep into how to write content that is suited to your SEO efforts.
In this five-part blog series, we’ll explore some of the best practices of search engine optimization and how you can use it most to your advantage. Here, in part one, we’ll discuss how to determine which keywords will work best for you.
We’ve said that your website is the central hub of all your marketing many times. As such, it needs to meet a few criteria, especially as far as its internal links are concerned. Internal links are what make the website usable, after all, and in order to make impressions, a site has to be used. Today, we’ll go over why else internal links are so critical to your website, and how to best put them to use.
Ensuring that your web presence is optimized to attract the attention of search engines is a key feature of creating your website. However, some pieces are more important than others, especially in the eyes of Google. A prime example is meta keywords--do they really influence your search engine ranking?
We’ve been known to talk quite a bit about how important it is for Managed Service Providers (MSPs) to produce consistent, high-quality marketing efforts to achieve success. Unfortunately, many MSPs tend to make the same mistakes over and over. In order to fight against this trend, we will identify these common errors, and will provide an improved method to handling a marketing strategy.
I keep running into articles that have some pretty big inaccuracies about syndicated content and SEO that I find troublesome. There is some confusion that syndicated content is never worthy of respect or consideration. This seems especially true when it is compared to custom content. However, this is not always the case, and so there are a few points that need to be cleared up. Considering that my company has provided both syndicated and custom marketing content to MSP's since 2009, I am uniquely positioned to debunk some of the Myths you may have read about.
In previous newsletters, we've talked about how the use of social networking and microblogging sites like Facebook and Twitter as a resource to drive traffic to your organization's website is quickly becoming the most affordable marketing strategy for businesses of all sizes. Once they get to the site, however, many businesses lack the resources that will keep visitors there. One way to improve the amount of useful information on your site is by using a blogging component.