Despite reports to the contrary, 404 errors do not directly hurt your SEO and marketing practices. They can, however, indirectly cause issues. We’re going to examine how, but rest assured Google doesn’t look at a 404 error and take points from your site as if it was a punishment.
Looking to rank your MSP Website higher, but not sure where to start? Here are fourteen frequently asked questions that should better help you understand what SEO is and how it can help your business attract traffic to your website, increase your rank, and ultimately generate leads.
The phrase “content is king” originally stems from an essay by the same name, written by Bill Gates and published on the Microsoft website back in January of 1996. In this essay, Gates described his prediction of the future of the Internet as a marketplace for content.
When it comes to Google Business Profiles and Google’s algorithm your business’ visibility may depend on how good your business’ profile is. We further explain how to optimize your profile to not only comply with the practices demanded by the almighty Google Search algorithm but also provide searchers with the exact information they need.
When it comes to your business’ visibility online, your search engine optimization (SEO) strategy plays an absolutely critical role. While SEO is influenced by a lot of different factors, we wanted to focus on one way you can boost it: your Google Business profile.
As an SEO tool, Google’s Search Console provides a variety of services designed to tell you how searchers interact with your website. The Search Console also gives you some insight on how the Google search engine sees your website. Sometimes, Google Search Console will email you and let you know if something is amiss.
One thing that most search engine optimization experts agree on is that including keywords in your web content is a good strategy. Think of keywords as the most pure version of your website’s content… if you wanted to sum up this content in just a word or a phrase, what would that phrase be? Let’s go into how you can determine what your keywords should be, and how you can use them to your advantage.
Are you using your Google Analytics to its full potential for your digital marketing campaign? It’s time to use your analytics to do more than see how many people clicked on your website. Here are three ways to gain more insight from your Google Analytics account.
Bouncing is, in most cases, a fun activity. From bouncy balls, to trampolines, to bungee jumping, there are countless ways that bouncing can be seen as a good thing. When it comes to your website, however, bouncing is widely considered the last thing you want your visitors to do. However, this can often be an oversimplification that hides the real problem.
You’re a successful Managed Service Provider serving multiple cities, or even multiple states... yet when you do a Google search for IT companies in those locations, your business doesn’t come up as a result. Instead, the results are populated with local businesses which feature the location in their titles or meta-descriptions.
We recently wrote about how useful linkbait can be to your MSP marketing efforts. This got us thinking… why not give you some actionable efforts to help you?
In previous newsletters, we've talked about how the use of social networking and microblogging sites like Facebook and Twitter as a resource to drive traffic to your organization's website is quickly becoming the most affordable marketing strategy for businesses of all sizes. Once they get to the site, however, many businesses lack the resources that will keep visitors there. One way to improve the amount of useful information on your site is by using a blogging component.
I keep running into articles that have some pretty big inaccuracies about syndicated content and SEO that I find troublesome. There is some confusion that syndicated content is never worthy of respect or consideration. This seems especially true when it is compared to custom content. However, this is not always the case, and so there are a few points that need to be cleared up. Considering that my company has provided both syndicated and custom marketing content to MSP's since 2009, I am uniquely positioned to debunk some of the Myths you may have read about.
We’ve been known to talk quite a bit about how important it is for Managed Service Providers (MSPs) to produce consistent, high-quality marketing efforts to achieve success. Unfortunately, many MSPs tend to make the same mistakes over and over. In order to fight against this trend, we will identify these common errors, and will provide an improved method to handling a marketing strategy.
Ensuring that your web presence is optimized to attract the attention of search engines is a key feature of creating your website. However, some pieces are more important than others, especially in the eyes of Google. A prime example is meta keywords--do they really influence your search engine ranking?
In this five-part blog series, we’ll explore some of the best practices of search engine optimization and how you can use it most to your advantage. Here, in part one, we’ll discuss how to determine which keywords will work best for you.
In this five-part blog series, we’ll explore some of the primary concerns of search engine optimization and how you can use it most to your advantage. In this second installment, we dig deep into how to write content that is suited to your SEO efforts.
We’ve discussed search engine optimization and how to use it to your advantage. In part three of our five-part SEO series, we’ll dig deeper into some on-page methods to ensure your website is optimized for search engine activity.
We’ve spent the better part of a five-part blog series discussing the assorted aspects of your search engine optimization. Here, in part four, we explore some of the myths surrounding SEO practices so you can avoid being tripped up by them as you leverage search engine optimization as a part of your marketing strategy.