Seeking out the right businesses for your managed IT service offering is critical to your success; otherwise, you’ll find yourself trying to make deals with people who simply aren’t the right fit. This means that you need to seek out these businesses mindfully and strategically.
Let’s break down how you can more effectively identify who makes up your ideal audience and optimally target them.
Cybersecurity is essential for every business. Many decision-makers are now actively seeking cybersecurity solutions, which opens up valuable opportunities for MSPs to provide these critical services. If cybersecurity isn’t yet part of your service offerings or isn’t regularly featured in your marketing, website, and QBRs, now is a great time to consider integrating it to meet evolving client expectations and stay competitive.
Sometimes, viewing your business in terms of its different departments—less of a cohesive workforce and more disparate teams—can be too easy. This is often a dangerous pattern to watch develop, especially where your sales and marketing are involved.
Let’s discuss why this pair needs to work collaboratively for your business to see optimal success and explore ways to encourage these behaviors in your organization.
There is an old saying that says, “the fortune is in the follow-up.” The saying is actually pretty accurate. Follow-ups have the potential to influence a customer’s overall experience with your company. How frequently you follow-up and the quality of your follow-ups can be beneficial - or detrimental - to your MSP’s long-term success.
Today, every business needs cybersecurity. In some industries, we (and other MSPs) are starting to see more and more decision-makers actually come to us and request it. If you are an MSP and cybersecurity isn’t a part of your service stack, and you aren’t talking about it each and every week on your website, in your QBRs, and in your marketing, then you are going to be left in the dust.
Let’s talk about how you can maintain that balance with some strategic marketing and culture-building.
The value of a good referral should not be underestimated. Not only do they help you acquire a new prospect without the typical marketing investments you would otherwise make, but they also typically enter your marketing funnel much closer to the purchase point than the average lead does.
However, don’t make the mistake of thinking that referrals will start flowing in without some effort on your part. Let’s discuss the processes you must adopt to encourage your clients to provide you with referrals.
If you want long-term success for your business, you need to foster brand loyalty among your clients. The final part of our three-part blog series will walk you through doing just that, by turning your satisfied customers into delighted ones.
In the previous part of this three-part blog series, we discussed the levels of customer satisfaction and how to identify customers who are at the dissatisfied stage. In this blog, we will go over how to turn a dissatisfied customer into a satisfied customer.
A business is made up of people. And, people make mistakes. Further mistakes can result when technology issues start to arise on your end. There’s not too much you can do in regards to stopping all mistakes before they happen. But, there’s a lot to be said about what you do once that mistake reaches your customer base.
Managed Service Providers (MSP) have been using our JoomConnect software to integrate and automate marketing, service and e-commerce with ConnectWise since 2009. Our success thanks to customers all over the world has allowed for consistent improvements to be made to our application. By now, our users know that the JoomConnect software is full of many useful features. Our development team strives to provide our customers with more effective ancillary features to make the complex or time-consuming tasks they face as an MSP easier. With each update, we are working on practical issues and problems that our users experience. We are are always brainstorming, and using customer experiences, to build solutions that allow our software to help users save time and avoid frustration.
If you haven’t heard of always-on marketing, there’s probably a good reason for that: the term is a relatively new one, and represents something that we really haven’t seen before. Let’s try to explain what it is, and how you can take advantage of it for your benefit as a managed service provider.
GDPR was introduced by the European Union, but it applies to businesses all over the world, especially if you could potentially collect personal data from a person residing within the EU. We feel, as a business, it’s important to safeguard personal data of your prospects and customers, and we think the GDPR is a big step in the right direction to provide transparency and understanding to your users. We've also made some updates to this blog post and the corresponding free download to cover California Civil Code Section 1798.83, also known as California's "Shine the Light" or "Your California Privacy Rights" law.
Let me ask you a question: how much does your average client know about IT?
This question is an important one to keep in mind, as it can help keep you from creating an echo chamber where your marketing is concerned. Let’s examine the concept of an MSP marketing echo chamber, and what you can do to avoid one’s influence.
In order for your business to be successful, there needs to be an incoming cash flow, and in order to draw in this cash flow, your audience has to be both aware of what you have to offer them, and have communicated their willingness to make an exchange with you. This outcome will be much more likely with help from two key components of any business’ team: sales and marketing.
It’s been almost 15 years since Facebook opened itself up for the public, and not long after that, it gave businesses the opportunity to use the platform to communicate with customers, clients, and prospects. If you aren’t using social media as a part of your online presence, you are extremely late to the game.
When you market your business’ services you want to make sure you are marketing effectively! With too broad a target market, you could be wasting your marketing efforts. You want to narrow your marketing focus - so try target marketing. By doing this you will be breaking your marketing into groups. Then you will narrow those groups down, to those that would need your product or services the most.
While most might be familiar with the concept of a business’ code of conduct—the rules that their employees have to follow and comply with—fewer are likely aware of the concept of a code of ethics. Let’s go over what this kind of code covers, and how a friendly neighborhood IT team might develop one of their own.
There is absolutely no denying that the not-entirely-voluntary adoption of remote work has shown how many benefits a business can see by enacting such strategies. However, this is not to say that remote work doesn’t have some drawbacks to it.
We have all been going through tough times recently due to the COVID-19 outbreak and subsequent social distancing measures and lockdowns. As we continue to go through rough times, we would like to encourage people to be vigilant and attentive with their security, lest you fall victim to one of the many recent COVID-19 scams out there. Here are several of the scams out there.
As a business professional who doesn’t have to sit in a classroom and take tests anymore, it’s a lot easier to actually enjoy learning. There are so many resources available in this day and age which you can take advantage of to expand your knowledge base. Even when it comes to your marketing!
