There may not be as powerful, or as admirable, a title as “thought leader” in the business setting. If you have earned this distinction, it suggests quite a bit about the respect and influence you command. However, it is important to emphasize that this really is a reputation that must be earned, despite the fact that the path to being seen as a thought leader isn’t always an obvious one.
You can sing praises about your company’s dedication to providing superior IT support in your marketing all you want. The fact of the matter is, this isn’t always enough to convince every prospect that it’s worth entering into a business relationship with you. How do they know you aren’t stretching the truth?
Case studies are a key marketing tool that too few small businesses take advantage of. But, using case studies to showcase your problem-solving capabilities can be an especially powerful social proof and lead to an increase in conversion rates.
If you speak to the owner of any business, they will tell you that they’ll accept referrals that come their way. Most likely, they’ve already done so if they’ve been around long enough and are keeping their current clientele happy. It makes sense - what business would turn down a potential lead that they didn’t have to spend their marketing dollars toward trying to acquire in the first place?
A B2B Referral Program is a formalized process set up that allows your customers to recommend your business to another business in need of your products and services by asking your sales team to reach out to that other business in question. Often, these programs are paired with some sort of reward to the referring party, and may even offer a reward for the business that they referred if they become a paying client.
A case study can be a great way to accomplish many common marketing goals, from providing some convincing social proof of your value as a provider to simply having an engaging deliverable ready in your marketing arsenal. There is, however, one caveat: in order to accomplish any of this, a case study needs to be done right. With this article, we’ll give you a guide to what you need to focus on, start to finish, to produce great case studies.
The use of video adds a considerable amount of value to many marketing materials, but the boost that video gives to testimonials particularly stands out. Videos, in general, will help keep your visitors on your site longer - and when they can see your happy, existing clients raving about your service, how could they not be convinced to engage with you?
When it comes to your business’ marketing, there’s one group who knows what works (and what doesn’t) better than anyone else: your audience. As a result, their feedback is some of the most important for you to hear. The best way of finding out what this group is thinking is to ask, and it just so happens that there are many ways for you to do so.
It’s common knowledge that before you buy a car, you should take it for a test drive. It’s the only way to know if the car is going to meet your expectations. If you think about it, we actually apply the ‘try it before you buy it’ strategy to a lot of decisions, including those made for business. Since your target audience can’t really ‘test drive’ a new infrastructure or a remote monitoring session, offering them a case study that shows how your current clients benefit from working with your MSP is the next best thing.
The benefits of including testimonials in your marketing mix are many, but you need to make sure you approach your testimonials correctly. They are much more than just quotes praising your past services. To find out why you need them--and how to get them--read on.
You may have heard the term “social proof” pop up every so often when marketing is discussed, but what is it? Simply put, it is support for your marketing that you get by borrowing influence to add to your initiative’s. Social proof gets its power from the actions or opinions of an influential force--usually another person or their experience.
A call to action, CTA, is a clear instruction designed to provoke an immediate response. Whether you say something like “call now” or “find out more”, you’re attempting to convince your audience to delve further into your site or services, without being forceful or demanding. You don’t want your audience to feel like you’re telling them what to do, but rather offering suggestions and assistance to better themselves. After all, when faced with “you’re not doing this correctly so you need to click here now” or “for more information on how to increase your website traffic, click here”, which are you more likely to choose?
Digital marketing has become the primary type of advertising. While there are many different suggestions about digital marketing best practices, one thing that most marketers can see eye-to-eye on is the importance of transparency. Fortune magazine defines transparency as:
“making the practices, policies, algorithms, and even code, operating data, and future plans available to customers, employees, or business partners — runs counter to traditional business practices."
To put it simply, transparency is opening your company’s proverbial door to clients, prospects, vendors, and anyone else who cares to learn about you.
“Don’t take my word for it, listen to what this guy’s got to say!” Even though this well-known sales mantra is extremely overused and comes off like a used car commercial, the marketing principle behind it is highly effective. Is your website taking advantage of testimonies to help sell your product or service?