When a business owner types "IT support near me" into Google, they've already decided they have a problem. They're not browsing for ideas. They're evaluating vendors. Whether your firm is even in the conversation at that moment depends on something most IT businesses have barely touched since the day they set it up.
You paid for a professional website. It lists your services, looks sharp, and still sends almost no leads. When a business two towns over searches for IT support, they find your competitor instead of you.
The problem usually isn't the design. It's that the site never changes.
SEO is important, but being found online goes beyond just whether or not your website is optimized.
Let's talk about expanding your digital footprint beyond the confines of your own website. Building your reputation and authority outside of your website is where off-page Search Engine Optimization (SEO) comes in, and it's vital for attracting those high-value local clients.
So, your team has an SEO strategy for your MSP website chugging along. You follow best practices and can drive high-quality, relevant traffic better than a dancing traffic cop. There’s just one problem: no calls, no forms completed, no emails received, and no conversions at all. So, what are you doing wrong?
The problem isn’t your SEO. What you actually need to do is reconsider your closing argument as to why you, not your competitors, are the best option.
Is your MSP’s marketing plan taking your content for granted or worse, “phoning it in”? As Google continues to focus on user experience, they have implemented “The Helpful Content Update.” The goal of which is to ensure content provides users with the information they are searching for, while penalizing organizations that fail to do so with reduced page position.
There is no denying that SEO can seem to be a little... nebulous at times. However, there are many ways to measure if SEO is working for your MSP: your analytics, search position, and of course conversions. Despite these tangible measurements, many MSPs don’t feel their SEO is working. Before you call it quits, here are some questions to answer before you give up on your SEO.
Search Engine Optimization is one of those things that can seem both straightforward and soul-crushingly convoluted all at once. Google tells us “just make a great website with good content” and yet there are hundreds of intricate metrics that Google uses that they don’t tell you about. Then you have experts claiming to know the secret sauce, or people claiming to have access to some mythic back door to Google, or others boasting their success based on one little thing they did.
There are a lot of ways to get lost in the weeds when it comes to SEO, but there is one particular mistake that MSPs make that truly ends up costing them a lot of money, and in the end, doesn’t guarantee any sort of success.
Success! Your marketing efforts have paid off, and you’re seeing leads for your MSP. The only problem is you don’t know what worked or why. Here’s how to help figure out what worked and how to keep the leads coming.
Is your marketing agency promising to have your MSP show on page one? What happens when there is no longer a page one to shoot for? Learn more about Google’s changes to how they show top-performing websites.
Are you receiving SEO reports as part of your MSP marketing strategy? Do you read or even understand them? If not, you are missing a wealth of insight on how to improve your website and use it to generate the leads your business needs to grow.
Have you been running those free online SEO audits, and have been disappointed with the results? Instead of fearing your website is trash, take a moment to understand the pros and cons of a free online SEO audit.
Are you considering bringing the marketing of your MSP in-house? Before you do, take a moment to examine the pros and cons of handling everything from your website, to your social media accounts, and your content yourself.
Have you been investing time and resources in SEO, content, and marketing for your MSP and aren’t seeing your website as part of the search results? You could be a victim of the Google algorithm’s effect on your page position. Here are three metrics to focus on to ensure that Google sees you, and shows you to searchers.
Are you trying to find the “magic” number of times a keyword should appear in your MSP content? Keyword density remains one of the most misunderstood SEO and content marketing aspects. Here are three tips to better understand and use keyword density to rank on Google.
Have you been putting off investing resources into marketing your MSP? As the new year starts, now is your chance to take the necessary steps to generate the leads your business needs to grow. Take a moment to consider these New Year’s resolutions you can do to bring your MSP to the attention of potential customers.
Are you taking advantage of this fundamental tool your MSP marketing plan needs to gain your audience's attention and Google's too? Meta descriptions are your first opportunity to let potential leads know what your webpage is about and whether or not they should click on your link. Read on to learn best practices to use regarding your meta descriptions for marketing your MSP.
Are you writing content, as a box to check off or treating it as a vanity project? In reality your content is the main generator of leads for your MSP. Here are eight ways to turn your content from fluff to profit for your MSP.
