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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.

MSP Marketing: When You Should Unpublish a Blog Post

One of the biggest pitfalls MSPs have when attracting leads is that many small businesses don’t know what an MSP is, let alone what it does. Your MSP blogs are crucial because not only do they answer the questions potential leads have, but they also introduce them to what an MSP does.

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MSP Marketing: Is Your MSP Attracting Local Leads?

Is your MSP having difficulty showing up for searches in local locations? Instead of adding keywords of cities to your website, let Google and local searchers know your MSP is serving their area. Here’s how.

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MSP Marketing: How to Use Off-Brand Blog Posts to Generate Leads

You might think all of your blog posts should feature content relevant to your business and services. After all, you want those sweet, sweet SEO rankings and conversions. However, consider using your blog for off-brand topics too, as you might find some of these posts bring a whole lot of traffic to your site. The question then becomes how to leverage this type of content to actually drive quality traffic.

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MSP Marketing: Zero Clicks Doesn’t Equal No Leads For Your MSP

Are your top-performing keywords at the top of page one on Google but receiving no click-through? Did you know that this is part of Google's plan...to give searchers the information they want as quickly as possible, without needing to visit your website? Take a moment to learn why featured snippets and zero-click searches can generate qualified leads for your MSP.

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MSP Marketing: Why are My MSP Competitors Ranking Better?

Are you doing everything right to market your MSP, but still ranking below competitors who seem to be doing everything wrong... at least according to what Google says? Learn why an out-of-touch competitor is doing well and what you can do to exceed them.

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MSP Marketing: How to Rank for the Keywords You Want

When you search for serbices you offer as an MSP on Google, are you finding your business? Are your competitors ranking for keywords you feel you need to attract more clients? Before you give us on your MSP marketing, take a moment to learn why you’re not ranking for your keywords and what you can do to change it.

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I Don’t Feel SEO is Working for My MSP Marketing

There is no denying that SEO can seem to be a little... nebulous at times. However, there are many ways to measure if SEO is working for your MSP: your analytics, search position, and of course conversions. Despite these tangible measurements, many MSPs don’t feel their SEO is working. Before you call it quits, here are some questions to answer before you give up on your SEO.

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Internal Links are Essential for MSP Website Success

The purpose of your website is to promote your managed IT services. However, you can’t promote your MSP if you can’t keep visitors on your site. Internal links allow visitors to learn more about your services by visiting other pages you direct them towards. The longer a visitor stays on your website, the greater your chance to turn them into customers.

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MSP Marketing's Frequently Asked Questions About SEO

Looking to rank your MSP Website higher, but not sure where to start? Here are fourteen frequently asked questions that should better help you understand what SEO is and how it can help your business attract traffic to your website, increase your rank, and ultimately generate leads.

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What Is Schema Data and How Can It Help Your MSP Marketing?

There are three basic forms of SEO—Technical SEO, On-Page SEO, and Off-Page SEO. On-page SEO is the content you create to solve people’s problems. Off-Page SEO are things you are doing outside of your website to increase your visibility. Technical SEO are the things you do in the “backend” of the website, and while not as prominent as the content, it is just as important. Schema Markup (Structured Data) should be part of your technical SEO, as it can provide your MSP website the visibility it needs to stand out from the competition.

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You Need to be Marketing Your MSP’s Website

It won’t matter that your MSP’s website is a top-of-the-line, high-end, fully-featured masterpiece if you do not market it. All the time and resources you’ve spent making that masterpiece will have been wasted because no one will be able to find and see it. However, this is easily fixed with some marketing.

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Why Good Blog Content is Important For MSP Marketing

I’m marketing my MSP, not trying to entertain people. I just want to sell my products and services, so why should I spend my time writing a blog?

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Have You Made One of these Social Media Marketing Faux Pas?

Social media is one of those things that people often assume they are really good at. Now, we aren’t suggesting that you’re one of these people, but you want to be sure that you aren’t inadvertently making a critical error when using it.

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Keywords are a Big Part of a Good SEO Strategy

One thing that most search engine optimization experts agree on is that including keywords in your web content is a good strategy. Think of keywords as the most pure version of your website’s content… if you wanted to sum up this content in just a word or a phrase, what would that phrase be? Let’s go into how you can determine what your keywords should be, and how you can use them to your advantage.

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Three Ways an MSP Can (Re)Direct Web Traffic

While you never know which new piece of content will gain the most traction, it is not uncommon for a blog post that is not “on brand” for your MSP to take off. Instead of letting the interest in the blog and the traffic it is driving to your website go to waste, there are ways to capitalize on it and use it to develop qualified leads and conversions for your MSP services. Here are three ways how.

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MSPs can Understand Their Traffic Better With Behavior Flow and More

Are you using your Google Analytics to its full potential for your digital marketing campaign? It’s time to use your analytics to do more than see how many people clicked on your website. Here are three ways to gain more insight from your Google Analytics account.

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Direct Versus Organic Traffic

Are you following your traffic via your Google Analytics but are unsure of what it all means? Does it matter if it’s organic, direct, or something else? In this blog, we break down the difference between traffic sources and why it matters to how you market your MSP.

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How Many Times Should I Blog About a Particular MSP Topic?

Your blog, like most marketing, demands repetition if you want to get noticed. If you're going to show you're an expert, you need to provide enough information to do so. A single blog on a topic is just an idea; a series of blogs on a subject makes you an expert and defines your brand.

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How to Measure Online Success For Your MSP

When determining whether their online marketing is successful, most MSPs only focus on their page position for some golden keyword like “Managed IT” or “Computer Support.” While page positioning is a valid consideration, it shouldn’t be the only or even primary method of measuring your online success. Here’s why.

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The Featured Snippet Conundrum

While content is king, there are other factors that can affect your SEO, primarily of which are featured snippets. The value of featured snippets isn’t in doubt, but in order to take full advantage of them, you need to understand how they work.

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