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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.
Chris Chase

Direct Versus Organic Traffic

Are you following your traffic via your Google Analytics but are unsure of what it all means? Does it matter if it’s organic, direct, or something else? In this blog, we break down the difference between traffic sources and why it matters to how you market your MSP.

Chris Chase

How Many Times Should I Blog About a Particular MSP Topic?

Your blog, like most marketing, demands repetition if you want to get noticed. If you're going to show you're an expert, you need to provide enough information to do so. A single blog on a topic is just an idea; a series of blogs on a subject makes you an expert and defines your brand.

Chris Chase

Three Ways an MSP Can (Re)Direct Web Traffic

While you never know which new piece of content will gain the most traction, it is not uncommon for a blog post that is not “on brand” for your MSP to take off. Instead of letting the interest in the blog and the traffic it is driving to your website go to waste, there are ways to capitalize on it and use it to develop qualified leads and conversions for your MSP services. Here are three ways how.

Chris Chase

I Don’t Feel SEO is Working for My MSP

There is no denying that SEO can seem to be a little... nebulous at times. However, there are many ways to measure if SEO is working for your MSP: your analytics, search position, and of course conversions. Despite these tangible measurements, many MSPs don’t feel their SEO is working. Before you call it quits, here are some questions to answer before you give up on your SEO.

Chris Chase

How to Rank for the Keywords You Want

When you search for your MSP on Google, are you finding your business? Are your competitors ranking for keywords you feel you need to attract more clients? Take a moment to learn why you’re not ranking for your keywords and what you can do to change it.

Chris Chase

How to Measure Online Success For Your MSP

When determining whether their online marketing is successful, most MSPs only focus on their page position for some golden keyword like “Managed IT” or “Computer Support.” While page positioning is a valid consideration, it shouldn’t be the only or even primary method of measuring your online success. Here’s why.

Chris Chase

Why are My MSP Competitors Ranking Better?

Are you doing everything right to market your MSP, but still ranking below competitors who seem to be doing everything wrong... at least according to what Google says? Learn why an out-of-touch competitor is doing well and what you can do to exceed them.

Chris Chase

The Featured Snippet Conundrum

While content is king, there are other factors that can affect your SEO, primarily of which are featured snippets. The value of featured snippets isn’t in doubt, but in order to take full advantage of them, you need to understand how they work.

Chris Chase

Zero Clicks Doesn’t Equal No Leads For Your MSP

Are your top-performing keywords at the top of page one on Google but receiving no click-through? Did you know that this is part of Google's plan...to give searchers the information they want as quickly as possible, without needing to visit your website? Take a moment to learn why featured snippets and zero-click searches can generate qualified leads for your MSP.

Chris Chase

How Your MSP Can Acquire .edu Backlinks

 

Long gone are the days when you could receive a backlink just by asking. Google values high-quality backlinks, and a “dot edu” is one of the most valuable backlinks you can have linking back to your website. Here are some tips to help you acquire these highly-sought-after lead generators.

Chris Chase

Top Fourteen SEO Frequently Asked Questions

Looking to rank your MSP Website higher, but not sure where to start? Here are fourteen frequently asked questions that should better help you understand what SEO is and how it can help your business attract traffic to your website, increase your rank, and ultimately generate leads.

Chris Chase

Three Reasons Why SEO Doesn’t Work For MSPs

Many MSPs believe that, as long as they have some keywords, they have an SEO plan in place. Moreover, they feel that once they have an SEO plan in place, they are done and if they don’t rise in placement then SEO doesn’t work. The reality is SEO isn’t a strategy, it’s a tactic, and SEO requires the support of other tactics in order to be successful. Here are three reasons why SEO might not be working for your MSP.

Chris Chase

How to Understand User Intent

The goal of SEO and marketing is to drive traffic to your MSP website for you to introduce them to your services and convince them to take a chance with you. However, while SEO can drive traffic to your site, it can’t make visitors stay if your website is out of touch with user intent.

Chris Chase

How To Have Your MSP Turn Up In a Local Search

When it comes to search results, all search is local. The more connected you are to your community, the better your chances are to rank higher in local search results. While there are a variety of steps to increase your local search marketing, the most basic, but critically important, is to ensure that Google knows where your business is. If your NAP (Name, Address, Phone Number) isn’t consistent throughout your presence on the internet, there is a chance that you may not appear in your localized search results.

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Chris Chase

How To Use An Old Blog To Generate New Traffic

What do you do when an older blog has suddenly found new life and is driving traffic to your website? One problem is the content is out-of-date, or worse, off-brand. Here are five steps to revitalize and use an older blog to generate new leads.
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Chris Chase

How Featured Snippets Can Drive Traffic to Your Website

While page one, #1 position on Google might be a goal for your business, did you know there is a level above #1? Even above the paid ads? Let’s talk about Google’s Rank Zero and how becoming a featured snippet will drive traffic to your website.

Chris Chase

You Need to be Marketing Your MSP’s Website

It won’t matter that your MSP’s website is a top-of-the-line, high-end, fully-featured masterpiece if you do not market it. All the time and resources you’ve spent making that masterpiece will have been wasted because no one will be able to find and see it. However, this is easily fixed with some marketing.

Chris Chase

How Long Does SEO Take to Show Results?

“How long will it take for an SEO strategy to start showing results?” This is a question that will get you many different answers depending on who you ask. The optimization of your business’ website happens on so many levels and has so many different variables, and coupled with the fact that your competitors aren’t just resting on their heels and have likely also optimized their website, SEO (Search Engine Optimization) can take as long as six months to show results.

Chris Chase

Why Does SEO Take So Long?

Most business owners realize that Search Engine Optimization (SEO) is one of the primary marketing tools to get your MSP noticed. Yet, very few understand that SEO (like most marketing) can often be a slow process. However when done correctly, SEO marketing can provide your business the boost needed to be heads above the competition and on page one of Google.

Chris Chase

How to Use Off-Brand Blog Posts to Generate Leads

You might think all of your blog posts should feature content relevant to your business and services. After all, you want those sweet, sweet SEO rankings and conversions. However, consider using your blog for off-brand topics too, as you might find some of these posts bring a whole lot of traffic to your site. The question then becomes how to leverage this type of content to actually drive quality traffic.

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